North America Sleepwear Market By End User (Women, Kids and Men), By Distribution Channel (Hypermarket/Supermarket, Online, Discount Stores and Others), By Country, Industry Analysis and Forecast, 2020 - 2026
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The North America Sleepwear Market would witness market growth of 12.1% CAGR during the forecast period (2020-2026). This category of sleepwear fashion includes a variety of fashion wear like sleep pants, nightgowns, sleep shirts, pajamas, etc. All these fashion sleepwear’s are apparel category to be worn while sleeping. This category also refers to nightdress, nightclothes, or nightwear. There is a difference between loungewear and sleepwear, while sleepwear is to be worn for sleeping, loungewear is the clothing that is to be wear for lounging around home or moving out of the house. Sleepwear is generally worn inside the home.
There are many online retail platforms that are the main reason in driving the sleepwear industry. Many of the intimate wear manufacturing brands have their online retail stores, where they provide all the information about the new fashion trends and product descriptions to the customers.
There are many reasons behind customers preferring online mediums for shopping; one of them is that any customer can read reviews about the product they want to buy from another customer, who has used the product. Online shopping provides customer a better product range and easy price comparison and hence, encouraging people to opt for this sales channel. Moreover, it saves additional cost of the suppliers in setting up the physical outlets. Altogether, these factors contribute to the increasing growth rate of the global sleepwear market.
Based on End User, the market is segmented into Women, Kids and Men. Based on Distribution Channel, the market is segmented into Hypermarket/Supermarket, Online, Discount Stores and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include L Brands, Inc. (Bath & Body Works, LLC), PVH Corporation, Hanesbrands, Inc., Berkshire Hathaway, Inc., American Eagle Outfitters, Inc. (Retail Ventures), Hanky Panky Ltd., MAS Holdings Limited, Jockey International, Inc., Decathlon S.A. (Asociacion Familiale Mulliez) and Triumph International Holdings GmbH.
Scope of the Study
Market Segments Covered in the Report:
By End User
By Distribution Channel
- Discount Stores
- Rest of North America
- L Brands, Inc. (Bath & Body Works, LLC)
- PVH Corporation
- Hanesbrands, Inc.
- Berkshire Hathaway, Inc.
- American Eagle Outfitters, Inc. (Retail Ventures)
- Hanky Panky Ltd.
- MAS Holdings Limited
- Jockey International, Inc.
- Decathlon S.A. (Asociacion Familiale Mulliez)
- Triumph International Holdings GmbH
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