LAMEA Sleepwear Market By End User (Women, Kids and Men), By Distribution Channel (Hypermarket/Supermarket, Online, Discount Stores and Others), By Country, Industry Analysis and Forecast, 2020 - 2026
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The Latin America, Middle East and Africa Sleepwear Market would witness market growth of 17.2% CAGR during the forecast period (2020-2026). There are many reasons behind customers preferring online mediums for shopping; one of them is that any customer can read reviews about the product they want to buy from another customer, who has used the product. Online shopping provides customer a better product range and easy price comparison and hence, encouraging people to opt for this sales channel. Moreover, it saves additional cost of the suppliers in setting up the physical outlets. Altogether, these factors contribute to the increasing growth rate of the global sleepwear market.
Moreover, there is an increasing demand for the sleepwear that are trendy and fashionable, which encourages the companies to introduce new fashionable sleepwear products that meet up the requirement of the customers. Additionally, the majority of the demand for these products arises from the adult age group, specifically women, as they choose and spend more on their type of apparel. Furthermore, this apparel category is not only fashionable but also very comfortable, which helps in the growth of the market.
There are many online retail platforms that are the main reason in driving the sleepwear industry. Many of the intimate wear manufacturing brands have their online retail stores, where they provide all the information about the new fashion trends and product descriptions to the customers.
Based on End User, the market is segmented into Women, Kids and Men. Based on Distribution Channel, the market is segmented into Hypermarket/Supermarket, Online, Discount Stores and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include L Brands, Inc. (Bath & Body Works, LLC), PVH Corporation, Hanesbrands, Inc., Berkshire Hathaway, Inc., American Eagle Outfitters, Inc. (Retail Ventures), Hanky Panky Ltd., MAS Holdings Limited, Jockey International, Inc., Decathlon S.A. (Asociacion Familiale Mulliez) and Triumph International Holdings GmbH.
Scope of the Study
Market Segments Covered in the Report:
By End User
By Distribution Channel
- Discount Stores
- Saudi Arabia
- South Africa
- Rest of LAMEA
- L Brands, Inc. (Bath & Body Works, LLC)
- PVH Corporation
- Hanesbrands, Inc.
- Berkshire Hathaway, Inc.
- American Eagle Outfitters, Inc. (Retail Ventures)
- Hanky Panky Ltd.
- MAS Holdings Limited
- Jockey International, Inc.
- Decathlon S.A. (Asociacion Familiale Mulliez)
- Triumph International Holdings GmbH
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