The Step towards Innovation

Over the years, Market research has been an important component of strategic decision making processes. Market research activities have been facilitating the search for new market opportunities, understanding the market gap, bringing in the key insights into the R & D departments, value addition to marketing and promotional functions and many more. In short, one can say that the market research has been a fog light to various industries, especially while taking strategic decisions.

KBV Reseaarch (Formerly Known as KBV Research) is a solely owned market research brand of Marqual IT Solutions Pvt. Ltd., serving all kinds of business verticals, government and non-governmental organizations, and not-for-profit organizations. Our motto is to extend our services that will have a lasting impact on our clients who trust us with their business goals.

Panacea for Research

We walk into every level of an organization's structure, with our capabilities to be most useful for our esteemed clients. With the natural capacity as trusted market advisors, we work with stakeholders at all levels in offering strategic insights in demanding situations. For every form engagement, we pick and choose team of professionals with most reliable expertise.

Challenges are a part of every undertaking, and we are confident that challenges eventually build us into a stronger team and help us deliver actionable plans that our clients can build on. We offer our expertise and work with clients in time of need. We always stand by our clients and back them with our resources when they encounter challenges, eventually empowering them to take tough decisions that are backed with statistical data.


Industry Sectors Analyzed


Market Research Reports


Analyst & Consultants


Clients from the Fortune 500

Defined By People Powered By Knowledge

The market research activities are no more limited to just searching for market opportunities, rather has expanded its horizons to the validation of viewpoints irrespective of the departments, to a successful implementation of a strategy. However, the limitations about the authenticity along with the availability of data and more so with the deliverable format along with its representation pose a question mark on the market research offerings these days.

Nevertheless, observable advances in the market research sector such as the evolution of targeted research methodologies and its application have found its place in the mainstream business environment. Primary research played a pivotal role in unearthing deeply rooted market insights required for strategic decision-making processes. Further, with the rising adoption of internet technologies, the flow of multi-layered information available through secondary research, coupled with strategically targeted primary research activities facilitated access to a wide spectrum of available information.

The collaboration of two independent research methodologies, namely primary and secondary research directly contributed to the development of a wide variety of research studies that supplemented research requirements at different levels of decision making.

In today's prevailing research environment, the market research industry is flooded with traditional offerings such as business consults, syndicated research reports, Company profiles, and so on and so forth. These offerings undoubtedly assisted the organizations substantially till the recent past. However, with the rising competitive business environment, vibrant market landscapes with differentiated business goals are on the rise, negotiating on business decisions with a very limited timeframe. The thin timelines available and traditional market-oriented research offerings have created a significant gap that needs to be bridged to balance the expectation of market participants.

The aforementioned market situation paved the way for analytics as a tool, promising a handshake between market research offering and demanding businesses. The abundant availability of data today makes its interpretation a mammoth task, and to pinpoint hidden insights is even more challenging a task. Knowledge-based value (KBV) research is a brain child that bloomed as a promise to the business world. With years of market tracking, the need for a revolutionary tool was inevitable. Years of cumulative experience helped the team KBV to develop a proprietary tool that bridges the gap of inconsistent data flow to the stakeholders. The “MARKET RESEARCH & ANALYTICS TOOL”, a brain child of KBV would streamline data flow to the stakeholders; consequentially, making market research simpler and extracting insights seamless.



To become a most reliable and reputed one stop support for all knowledge driving data insights solution for corporates across industries, globally



To excel as a market research brand providing highly accurate data driven insights with most exhaustive coverage

Our Research Methodology

Research Methodology
  • Secondary Research: Secondary research exploits resources that exist as data and public records, SEC filing, surveys, research studies, blogs, government publications, statistics, and others to gather information for precise analysis.
  • Primary Research: Primary research is done to collect data from analyzing the current sale and effectiveness of the trend followed in the industry. This is done by conducting interviews with the Key Opinion Leaders (KOLs), either telephonic or through the mail, questionnaire (through the mail), survey (Cold calls), and feedback from the sales representatives, marketing managers, and other key industry experts to tailor our research study.
  • Validation: Data gathered from both primary and secondary research is validated through a powerful approach of data triangulation method wherein the study is validated through the variety of modules for concluding the study. Every piece of information is validated through numerous research techniques or data sources that add credibility to the findings.
  • Estimation: The market potential is estimated based on market size and share across the segmentations and geographies along with market forecast. The estimated data contains historical trends, current growth in sales, and future predictions.
  • Analysis: Quantitative and qualitative assessment of a given market is analyzed from the relevant data to provide critical information on the entrepreneur business plan. The attractiveness and dynamics of the market are analyzed from the perspective of several frameworks.