The Latin America, Middle East and Africa Baby Sleepwear Market would witness market growth of 6.0% CAGR during the forecast period (2023-2030).
Parents across developed and developing nations use Instagram and other social media sites to post pictures of themselves and their kids dressed similarly. Major brands like Dolce & Gabbana, offer and age-appropriate versions of similar kids and adult apparel, serving as an inspiration for this trend. The company has seen a huge increase in the popularity of working with children. Celebrity parents like Kim Kardashian and Beyoncé are further fuelling the trend that could accelerate market expansion.
Babies have delicate, sensitive skin that can easily be harmed by the harsh environment. Baby clothing should ideally be constructed of soft, delicate materials because it will come into direct contact with the baby's skin, ensuring their comfort. For baby clothes, cotton is said to be the coziest material. For baby clothing, brands have emphasized using supple, biodegradable, and green materials. Bodysuits from a baby clothing line built with eco-friendly fabrics and eco-soft methods are featured, with safety being given excessive focus. As parents' concerns about their kid's comfort and safety grow, the demand for these safe baby clothing items will also increase over the estimated time frame which would support the market growth.
The market is expected to experience significant growth as urbanization continues to accelerate, creating favorable opportunities for expansion. The increasing changes in the living standards of individuals in the region are a significant driving force behind the growth of demand for children’s wear. In addition, the African continent has experienced consistent growth in population, making it an attractive and expanding market. The surge in demand for children’s wear can be attributed to the augmented purchasing capacity of customers, along with the region’s economic growth. The abundance of raw materials that is easily accessible throughout the region will be another component resulting in a large number of market players investing in the region. All the mentioned factors are predicted to result in market expansion across the LAMEA region.
The Brazil market dominated the LAMEA Baby Sleepwear Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $846.5 million by 2030. The Argentina market is exhibiting a CAGR of 6.6% during (2023 - 2030). Additionally, The UAE market would experience a CAGR of 5.7% during (2023 - 2030).
Based on Price Point, the market is segmented into Mass and Premium. Based on Material, the market is segmented into Cotton, Linen and Bamboo & Others. Based on Type, the market is segmented into Rompers and Pajamas. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Brand Stores, Specialty Stores, Online Channels and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
Free Valuable Insights: The Worldwide Baby Sleepwear Market is Projected to reach USD 53.3 Billion by 2030, at a CAGR of 4.7%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Gap, Inc., Carter’s, Inc., H&M Group, Industria de Diseno Textil, S.A. (Inditex S.A.), Mothercare PLC, PVH Corporation, The Children’s Place, Inc., Nike, Inc., The Walt Disney Company and Under Armour, Inc.
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