Europe Sleepwear Market By End User (Women, Kids and Men), By Distribution Channel (Hypermarket/Supermarket, Online, Discount Stores and Others), By Country, Industry Analysis and Forecast, 2020 - 2026
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The Europe Sleepwear Market would witness market growth of 12.7% CAGR during the forecast period (2020-2026). The increasing fashion trends and its influence on customers have a direct effect on the market. Moreover, the race to cope up with the changing fashion trends increases the demand for the fashionable and latest nightwear and, hence, driving the market growth. Additionally, the increasing preference for the online retail stores and rise in the disposable income leads to high market growth. The sleepwear market is driven by the integration of the sleepwear and loungewear systems along with the increasing demand for high productivity and less turnaround time among the end-users. Additionally, the combination of the sleepwear and loungewear systems will boost the growth of the overall market.
The latest trend of bridal sleepwear is increasing the demand for sleepwear specially designed for brides across the globe. This demand has encouraged the companies to introduce a new range of sleepwear that include honeymoon couples, newlyweds, and bachelorette gangs, all these occasions create a new opportunity for the companies to launch their new range and hence increase the overall demand for sleepwear. There are many customized bridal sets, robes, and pajamas for different wedding occasions, available in the market, which further drives the market and increases sales. Due to all these factors, the sleepwear market is expected to witness high growth during the forecast period.
Based on End User, the market is segmented into Women, Kids and Men. Based on Distribution Channel, the market is segmented into Hypermarket/Supermarket, Online, Discount Stores and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include L Brands, Inc. (Bath & Body Works, LLC), PVH Corporation, Hanesbrands, Inc., Berkshire Hathaway, Inc., American Eagle Outfitters, Inc. (Retail Ventures), Hanky Panky Ltd., MAS Holdings Limited, Jockey International, Inc., Decathlon S.A. (Asociacion Familiale Mulliez) and Triumph International Holdings GmbH.
Scope of the Study
Market Segments Covered in the Report:
By End User
By Distribution Channel
- Discount Stores
- Rest of Europe
- L Brands, Inc. (Bath & Body Works, LLC)
- PVH Corporation
- Hanesbrands, Inc.
- Berkshire Hathaway, Inc.
- American Eagle Outfitters, Inc. (Retail Ventures)
- Hanky Panky Ltd.
- MAS Holdings Limited
- Jockey International, Inc.
- Decathlon S.A. (Asociacion Familiale Mulliez)
- Triumph International Holdings GmbH
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