The Asia Pacific Sleepwear Market would witness market growth of 15.5% CAGR during the forecast period (2020-2026). There is an increasing demand for sleepwear that is fashionable and trendy, people are now shifting the use of the sleepwear from merely a piece of cloth to be worn while sleeping, to going out wearing those sleep wears.
The influence on the people from celebrities plays a major role; people see their favorite celebrity in very fashionable sleepwear and thus demand the same. The companies have understood this shift in the use of sleepwear and providing the same to the customers. There are many customers who are spending a lot of money on fashion trends, these customers are the potential buyers of fashionable and trendy sleepwear. Altogether, the uplifting standards of the middle class and high-class group from essential goods to premium goods have pushed the market of sleepwear.
The fashion industry is very dynamic in nature; it keeps on changing its trends frequently. So, the fashion follower customers, who always keep them updated with the new fashion trends, are the potential customers of the sleepwear market. The majority of this group is the young and adult age group that is highly influenced by celebrities and fashion influencers. They keep a record of the ongoing trends and adopt it immediately. This group of customers drives the market by demanding sleepwear that meets the ongoing fashion trends. When some fashion trend comes prevails in the market, it drives every related industry very soon and thus increases the growth rate of the industry. Similarly, it will boost the sales of the sleepwear market globally.
Based on End User, the market is segmented into Women, Kids and Men. Based on Distribution Channel, the market is segmented into Hypermarket/Supermarket, Online, Discount Stores and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
Free Valuable Insights: Sleepwear Market in Asia Pacific is expected to register a CAGR of 15.5% during the forecast period (2020-2026)
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include L Brands, Inc. (Bath & Body Works, LLC), PVH Corporation, Hanesbrands, Inc., Berkshire Hathaway, Inc., American Eagle Outfitters, Inc. (Retail Ventures), Hanky Panky Ltd., MAS Holdings Limited, Jockey International, Inc., Decathlon S.A. (Asociacion Familiale Mulliez) and Triumph International Holdings GmbH.
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