North America Customer Journey Analytics Market By Component (Solution and Services), By Deployment Type (On-premise and Cloud), By Data Source (Web, Mobile, Email, Social Media, Store & Call Center and Others), By Application (Brand & Campaign Management, Customer Behavioral Analysis & Churn Management, Customer Experience Management, Customer Segmentation & Targeting and Product Management & Others), By Industry Vertical (BFSI, IT & Telecom, Healthcare, Retail & eCommerce, Government & Defense, Media & Entertainment, Manufacturing and Others), By Country, Growth Potential, Industry Analysis Report and Forecast, 2021 - 2027
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The North America Customer Journey Analytics Market would witness market growth of 16.6% CAGR during the forecast period (2021-2027). The emergence of customer centric web analytics with the advent of Internet services has expanded the acceptance of analytics solutions among several industries around the world. Customer journey analytics is extensively being adopted by the retail industry using touchpoints like smartphones, social media applications, and e-commerce, as today’s consumers are more empowered and connected than ever before.
Customer Journey Analytics considers every touch-point that a consumer interacts across various channels. Customer journey analytics offers marketers and professionals of the customer experience a unique and excellent tool to grasp and engage with every consumer at a personal level. One can evaluate the most essential consumer journeys and can arrange these possibilities that majorly influence business objectives by examining data points in real-time.
The US market dominated the North America Customer Journey Analytics Services Market by Country 2020, thereby, achieving a market value of $2,141.9 million by 2027. The Canada market is experiencing a CAGR of 22.2% during (2021 - 2027). Additionally, The Mexico market would witness a CAGR of 21.2% during (2021 - 2027).
Based on Component, the market is segmented into Solution and Services. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Data Source, the market is segmented into Web, Mobile, Email, Social Media, Store & Call Center and Others. Based on Application, the market is segmented into Brand & Campaign Management, Customer Behavioral Analysis & Churn Management, Customer Experience Management, Customer Segmentation & Targeting and Product Management & Others. Based on Industry Vertical, the market is segmented into BFSI, IT & Telecom, Healthcare, Retail & eCommerce, Government & Defense, Media & Entertainment, Manufacturing and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Oracle Corporation, Adobe, Inc., Salesforce.com, Inc., NICE Ltd., SAP SE, Microsoft Corporation, Google, Inc., Cisco Systems, Inc., Teradata Corporation, and Genesys Telecommunications Laboratories, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Deployment Type
By Data Source
- Social Media
- Store & Call Center
- Brand & Campaign Management
- Customer Behavioral Analysis & Churn Management
- Customer Experience Management
- Customer Segmentation & Targeting
- Product Management & Others
By Industry Vertical
- IT & Telecom
- Retail & eCommerce
- Government & Defense
- Media & Entertainment
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- Oracle Corporation
- Adobe, Inc.
- Salesforce.com, Inc.
- NICE Ltd.
- SAP SE
- Microsoft Corporation
- Google, Inc.
- Cisco Systems, Inc.
- Teradata Corporation
- Genesys Telecommunications Laboratories, Inc.
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