Europe Customer Journey Analytics Market By Component (Solution and Services), By Deployment Type (On-premise and Cloud), By Data Source (Web, Mobile, Email, Social Media, Store & Call Center and Others), By Application (Brand & Campaign Management, Customer Behavioral Analysis & Churn Management, Customer Experience Management, Customer Segmentation & Targeting and Product Management & Others), By Industry Vertical (BFSI, IT & Telecom, Healthcare, Retail & eCommerce, Government & Defense, Media & Entertainment, Manufacturing and Others), By Country, Growth Potential, Industry Analysis Report and Forecast, 2021 - 2027
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The Europe Customer Journey Analytics Market would witness market growth of 17.2% CAGR during the forecast period (2021-2027). Customer journey analytics are a group of tools and applications that collect customer data through diversified or a sole source, examine this data, and offer insights on the customer data like its purchasing trends. Customer journey analytics offers companies and customer experience experts an effective tool to grasp customer desires and engages with individual customers at an extensive scale.
Its capability to examine diversified data points in real-time, assists enterprises to explore the essential customer journeys or trends and make priorities on these opportunities to optimistically influence business objectives like revenue development, declined churn, and enhanced customer experiences.
Growing patterns of analytics are due to a surge in the accessibility of real-time data and digitization causes adoption for consumer behavior data analytics. The analysis majorly aims on operations of the market to make efficient marketing decisions. The requirement of customer behavior data analysis results in a surge in demand for analysis of the consumer journey. The existence of large industries in the analytics domain has helped regions to add more to the development of the journey analytics market. The wide and effective utilization of these analytical tools majorly relies on the degree of technical knowledge the skilled IT professionals have. Complexity in technology and tools is a significant aspect that would hamper the development of the market.
Aspects that are boosting the development of the market are the rising demand for constant customer support during business interaction. Customer satisfaction is a marketing term that evaluates how items or services supplied by a company satisfy or surpass a customer’s expectation. Customer satisfaction is essential as it offers marketers and business owners with a metric that they can utilize to manage and enhance their businesses. The new investments and strategies of companies in every industry limit the use of modern methods and analysis techniques which can help them to have an enhanced relationship with customers.
The Germany market dominated the Europe Healthcare Customer Journey Analytics Market by Country 2020, thereby, achieving a market value of $197.9 million by 2027. The UK market is experiencing a CAGR of 17% during (2021 - 2027). Additionally, The France market is anticipated to witness a CAGR of 18.7% during (2021 - 2027).
Based on Component, the market is segmented into Solution and Services. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Data Source, the market is segmented into Web, Mobile, Email, Social Media, Store & Call Center and Others. Based on Application, the market is segmented into Brand & Campaign Management, Customer Behavioral Analysis & Churn Management, Customer Experience Management, Customer Segmentation & Targeting and Product Management & Others. Based on Industry Vertical, the market is segmented into BFSI, IT & Telecom, Healthcare, Retail & eCommerce, Government & Defense, Media & Entertainment, Manufacturing and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Oracle Corporation, Adobe, Inc., Salesforce.com, Inc., NICE Ltd., SAP SE, Microsoft Corporation, Google, Inc., Cisco Systems, Inc., Teradata Corporation, and Genesys Telecommunications Laboratories, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Deployment Type
By Data Source
- Social Media
- Store & Call Center
- Brand & Campaign Management
- Customer Behavioral Analysis & Churn Management
- Customer Experience Management
- Customer Segmentation & Targeting
- Product Management & Others
By Industry Vertical
- IT & Telecom
- Retail & eCommerce
- Government & Defense
- Media & Entertainment
- Rest of Europe
Key Market Players
List of Companies Profiled in the Report:
- Oracle Corporation
- Adobe, Inc.
- Salesforce.com, Inc.
- NICE Ltd.
- SAP SE
- Microsoft Corporation
- Google, Inc.
- Cisco Systems, Inc.
- Teradata Corporation
- Genesys Telecommunications Laboratories, Inc.
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