Asia Pacific Customer Journey Analytics Market By Component (Solution and Services), By Deployment Type (On-premise and Cloud), By Data Source (Web, Mobile, Email, Social Media, Store & Call Center and Others), By Application (Brand & Campaign Management, Customer Behavioral Analysis & Churn Management, Customer Experience Management, Customer Segmentation & Targeting and Product Management & Others), By Industry Vertical (BFSI, IT & Telecom, Healthcare, Retail & eCommerce, Government & Defense, Media & Entertainment, Manufacturing and Others), By Country, Growth Potential, Industry Analysis Report and Forecast, 2021 - 2027
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The Asia Pacific Customer Journey Analytics Market would witness market growth of 20.1% CAGR during the forecast period (2021-2027). Customer journey analytics offers a toolkit to business intelligence and data science groups that assist them to stitch and examine cross-channel data. Its abilities provide context and clarity to the complicated multichannel customer journey. This context, when paired with devices like SQL and Analysis Workspace, offers beneficial insight into how to eliminate pain points from the customer conversion process and provide positive experiences in the moments that matter the most.
The emergence of digitalization and industry 4.0 has collected data silos with indefinite datasets. The surge in the need to examine real-time data particularly ecommerce data has increased substantially. Using analytics technologies, sectors are aiming to gather a massive consumer base, in which customer journey analytics assist these industries by carrying out traffic analytics. This, as a result, boosts the growth of the customer journey. In addition, a surge in the requirement to convert information into digital form to gain insights that encourage decision-making in a company would boost the development of the customer journey analytics market.
In the modern era, the Omni channel retail customer creates digital trails when they interact with e-commerce channels. These digital footprints are also called as data-logs involve data that have the information of checkouts, views, add to carts, likes, and even bounce rate at each point in the shopping expedition. Customer journey analytics enables online marketers or retailers a superior understanding of their customer interactions with their applications. Moreover, the examined data can be utilized to market and get untouched business insights, which will result in enhancing their businesses. Majorly, these insights are extensively utilized to find, target, or retain their best customers in a better manner.
The China market dominated the Asia Pacific Customer Journey Analytics Customer Behavioral Analysis & Churn Management Market by Country 2020, thereby, achieving a market value of $571.6 million by 2027. The Japan market is exhibiting a CAGR of 19.1% during (2021 - 2027). Additionally, The India market is poised to grow at a CAGR of 20.5% during (2021 - 2027).
Based on Component, the market is segmented into Solution and Services. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Data Source, the market is segmented into Web, Mobile, Email, Social Media, Store & Call Center and Others. Based on Application, the market is segmented into Brand & Campaign Management, Customer Behavioral Analysis & Churn Management, Customer Experience Management, Customer Segmentation & Targeting and Product Management & Others. Based on Industry Vertical, the market is segmented into BFSI, IT & Telecom, Healthcare, Retail & eCommerce, Government & Defense, Media & Entertainment, Manufacturing and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Oracle Corporation, Adobe, Inc., Salesforce.com, Inc., NICE Ltd., SAP SE, Microsoft Corporation, Google, Inc., Cisco Systems, Inc., Teradata Corporation, and Genesys Telecommunications Laboratories, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Deployment Type
By Data Source
- Social Media
- Store & Call Center
- Brand & Campaign Management
- Customer Behavioral Analysis & Churn Management
- Customer Experience Management
- Customer Segmentation & Targeting
- Product Management & Others
By Industry Vertical
- IT & Telecom
- Retail & eCommerce
- Government & Defense
- Media & Entertainment
- South Korea
- Rest of Asia Pacific
Key Market Players
List of Companies Profiled in the Report:
- Oracle Corporation
- Adobe, Inc.
- Salesforce.com, Inc.
- NICE Ltd.
- SAP SE
- Microsoft Corporation
- Google, Inc.
- Cisco Systems, Inc.
- Teradata Corporation
- Genesys Telecommunications Laboratories, Inc.
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