LAMEA Customer Journey Analytics Market By Component (Solution and Services), By Deployment Type (On-premise and Cloud), By Data Source (Web, Mobile, Email, Social Media, Store & Call Center and Others), By Application (Brand & Campaign Management, Customer Behavioral Analysis & Churn Management, Customer Experience Management, Customer Segmentation & Targeting and Product Management & Others), By Industry Vertical (BFSI, IT & Telecom, Healthcare, Retail & eCommerce, Government & Defense, Media & Entertainment, Manufacturing and Others), By Country, Growth Potential, Industry Analysis Report and Forecast, 2021 - 2027
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The Latin America, Middle East and Africa Customer Journey Analytics Market would witness market growth of 21.9% CAGR during the forecast period (2021-2027). As consumers do interaction and communication with businesses using channel-to-channel and device-to-device, the requirement to deliver a durable relationship and excellent customer experience has augmented the development of customer journey analytics market patterns.
As the customer journey analytics tools examine essential and diversified data points across channels and devices into a single, unified, and relevant journey, the market has garnered massive popularity in the past few years. Customer journey analytics make the most usage of customer and company research and data to recognize enhancements to essential interactions combined with the customer journey.
The latest technology and digital transformation boom have resulted in a customer revolution regarding changes in purchasing behaviors, decisions, and modes. Customers no longer base their loyalty on cost or product. Rather, they remain loyal to companies owing to the experience they get. Customer experience encloses each aspect of a company’s portfolio – the quality of customer care, of course, but also marketing, packaging, product, and service features, simple utilization, and reliability. Excellent customer experience is the ideal competitive edge a company can get. Customer experience has gained high significance in the past few years and is now praised as the main competitive battleground for companies across industries. From different sectors like financial services, telecommunications, healthcare, and retail, the technology is now well-known that excellent CX can considerably influence business results, like a share of wallet, retention, and customer lifetime value.
The Brand & Campaign Management market dominated the Argentina Customer Journey Analytics Market by Application 2020, thereby, achieving a market value of $66 million by 2027. The Customer Behavioral Analysis & Churn Management market is showcasing a CAGR of 22.2% during (2021 - 2027). Additionally, The Customer Experience Management market is estimated to grow at a CAGR of 23% during (2021 - 2027).
Based on Component, the market is segmented into Solution and Services. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Data Source, the market is segmented into Web, Mobile, Email, Social Media, Store & Call Center and Others. Based on Application, the market is segmented into Brand & Campaign Management, Customer Behavioral Analysis & Churn Management, Customer Experience Management, Customer Segmentation & Targeting and Product Management & Others. Based on Industry Vertical, the market is segmented into BFSI, IT & Telecom, Healthcare, Retail & eCommerce, Government & Defense, Media & Entertainment, Manufacturing and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Oracle Corporation, Adobe, Inc., Salesforce.com, Inc., NICE Ltd., SAP SE, Microsoft Corporation, Google, Inc., Cisco Systems, Inc., Teradata Corporation, and Genesys Telecommunications Laboratories, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Deployment Type
By Data Source
- Social Media
- Store & Call Center
- Brand & Campaign Management
- Customer Behavioral Analysis & Churn Management
- Customer Experience Management
- Customer Segmentation & Targeting
- Product Management & Others
By Industry Vertical
- IT & Telecom
- Retail & eCommerce
- Government & Defense
- Media & Entertainment
- Saudi Arabia
- South Africa
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Oracle Corporation
- Adobe, Inc.
- Salesforce.com, Inc.
- NICE Ltd.
- SAP SE
- Microsoft Corporation
- Google, Inc.
- Cisco Systems, Inc.
- Teradata Corporation
- Genesys Telecommunications Laboratories, Inc.
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