Customer Journey Analytics Market Size Worth $28.9 billion by 2027

Published Date: 12-May-2021

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According to a new report Global Customer Journey Analytics Market, published by KBV research, The Global Customer Journey Analytics Market size is expected to reach $28.9 billion by 2027, rising at a market growth of 18.1% CAGR during the forecast period.

The cloud segment would develop at a fast pace over the forecast years. The huge growth rate of the cloud segment can be due to the accessibility of simple deployment options and minimal needs of capital and time. These aspects are encouraging the present lockdown condition of COVID-19 as social distancing, and online buying of goods hamper the industry outlook and would boost the adoption of cloud-based customer journey analytics solutions. Extremely safe customer data encryption and total data visibility and control feature are responsible for the massive adoption of on-premises-based customer journey analytics solutions.

The Solution market dominated the Global Customer Journey Analytics Market by Component 2020, and would continue to be a dominant market till 2027. The Services market is expected to witness a CAGR of 21% during (2021 - 2027).

Asia-Pacific (APAC) would grow at the maximum growth rate throughout the forecast period. The increasing awareness for improving customer experience in leading countries, like India, China, and Japan, would boost the adoption of customer journey analytics solutions and services. The demand of the regional customer journey analytics solutions market would be fueled by the commercialization of AI and ML technology, causing increased customer data, and the requirement for further developments to use its advantages to the maximum.

Full Report:

The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of Oracle Corporation, Adobe, Inc.,, Inc., NICE Ltd., SAP SE, Microsoft Corporation, Google, Inc., Cisco Systems, Inc., Teradata Corporation, and Genesys Telecommunications Laboratories, Inc.

Global Customer Journey Analytics Market Segmentation

By Component

  • Solution
  • Services

By Deployment Type

  • On-premise
  • Cloud

By Data Source

  • Web
  • Mobile
  • Email
  • Social Media
  • Store & Call Center
  • Others

By Application

  • Brand & Campaign Management
  • Customer Behavioral Analysis & Churn Management
  • Customer Experience Management
  • Customer Segmentation & Targeting
  • Product Management & Others

By Industry Vertical

  • BFSI
  • IT & Telecom
  • Healthcare
  • Retail & eCommerce
  • Government & Defense
  • Media & Entertainment
  • Manufacturing
  • Others

By Geography

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Companies Profiled

  • Oracle Corporation
  • Adobe, Inc.
  •, Inc.
  • NICE Ltd.
  • SAP SE
  • Microsoft Corporation
  • Google, Inc.
  • Cisco Systems, Inc.
  • Teradata Corporation
  • Genesys Telecommunications Laboratories, Inc.

Unique Offerings from KBV Research

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  • Assured post sales research support with 10% customization free

Customer Journey Analytics Market Related Reports:

North America Market

Europe Market

Asia Pacific Market

LAMEA Market

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