North America AdTech Market Size, Share & Industry Trends Analysis Report By Advertising Type, By Solution, By Platform, By Enterprise Size (Large Enterprise and Small & Medium Enterprise), By Vertical, By Country and Growth Forecast, 2022 - 2028
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Market Report Description
The North America AdTech Market would witness market growth of 13.6% CAGR during the forecast period (2022-2028).
Adtech emerged to simplify the process as buying and selling digital ads got increasingly difficult. Demand-side platforms are popular ad tech products that let advertisers buy impressions and choose audiences across various publisher websites. Advertisers and agencies may now manage integrated campaigns successfully due to ad tech. Also, it enables businesses to maximize their return on investment (ROI) from digital advertising and make the best use of their budget.
Ultimately, the ad tech landscape allows advertisers to strategically plan and enhance their marketing initiatives. Brands can follow the online activities of their consumers due to ad tech, which provides information on their audiences' interests & preferred online forms.
Next, using technologies and platforms to quickly develop and distribute content across numerous media, teams may tailor their advertising content to a customer profile. Finally, developing sophisticated ad tech solutions like AI/ML can address several quality and human error problems. As a result of these advantages, many businesses in healthcare, retail, IT, and other industries are adopting advertising technology. As a result, the market for ad tech will present significant growth potential.
The growing popularity of over-the-top (OTT) content liberates U.S. citizens from cable, geographical restrictions, and broadcast schedules and radically alters the way video is sold, created, and watched. Hence, increased usage can be attributed to limited genre options, flexible packaging, greater gadget availability, internet penetration, and reduced prices. Furthermore, the rising proportion of viewing time devoted to over-the-top (OTT) video content indicates the expansion of streaming. In addition, it is altering the United States' entertainment landscape due to rising income figures. As a result, the use of AdTech services in the region is anticipated to increase.
The US market dominated the North America AdTech Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $492.2 Billion by 2028. The Canada market is poised to grow at a CAGR of 16.2% during (2022 - 2028). Additionally, The Mexico market would witness a CAGR of 15.2% during (2022 - 2028).
Based on Advertising Type, the market is segmented into Search & Display Advertising, Mobile Advertising, Email Marketing, Programmatic Advertising and Native Advertising & Others. Based on Solution, the market is segmented into Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Data Management Platforms (DMPs), Ad Networks and Others. Based on Platform, the market is segmented into Mobile, Web and Others. Based on Enterprise Size, the market is segmented into Large Enterprise and Small & Medium Enterprise. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecom, BFSI, Education, Healthcare, Media & Entertainment and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: The Worldwide AdTech Market is Projected to reach USD 1917 Billion by 2028, at a CAGR of 14.4%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Alibaba Group Holding Limited, Facebook (Meta Platforms, Inc.), Microsoft Corporation, Google LLC (Alphabet, Inc.), Twitter, Inc., Oracle Corporation, Criteo S.A., Amazon.com, Inc. and Magnite, Inc. (SpotX)
Scope of the Study
Market Segments Covered in the Report:
By Advertising Type
- Search & Display Advertising
- Mobile Advertising
- Email Marketing
- Programmatic Advertising
- Native Advertising & Others
By Solution
- Demand-side Platforms (DSPs)
- Supply-side Platforms (SSPs)
- Data Management Platforms (DMPs)
- Ad Networks
- Others
By Platform
- Mobile
- Web
- Others
By Enterprise Size
- Large Enterprise
- Small & Medium Enterprise
By Vertical
- Retail & Consumer Goods
- IT & Telecom
- BFSI
- Education
- Healthcare
- Media & Entertainment
- Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- Adobe, Inc.
- Alibaba Group Holding Limited
- Facebook (Meta Platforms, Inc.)
- Microsoft Corporation
- Google LLC (Alphabet, Inc.)
- Twitter, Inc.
- Oracle Corporation
- Criteo S.A.
- Amazon.com, Inc.
- Magnite, Inc. (SpotX)
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Related Reports:
Global AdTech Market Report 2022-2028
Europe AdTech Market Report 2022-2028