The Worldwide AdTech Market is Projected to reach USD 1917 Billion by 2028, at a CAGR of 14.4%

Published Date: 31-Mar-23

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AdTech Market Growth, Trends and Report Highlights

According to a new report, published by KBV research, The Global AdTech Market size is expected to reach $1.9 Trillion by 2028, rising at a market growth of 14.4% CAGR during the forecast period.

The Mobile Advertising segment is showcasing a CAGR of 14.6% during (2022 - 2028). The increase can be attributed to the growing use of mobile devices such as smartphones. Advertisements placed on mobile websites and applications specifically target individuals who access the internet via mobile devices. In addition, technological advancements such as programmatic advertising and beacon technology are expanding the capabilities of mobile advertising. Mobile devices are viewed as more intimate than other gadgets, and as a result, they may provide in-depth insight into users’ preferences, activities, and demographics.

The Demand-side Platforms (DSPs) segment acquired maximum revenue share in the Global AdTech Market by Solution in 2021 thereby, achieving a market value of $679.7 Billion by 2028. This is because DSPs simplify purchasing advertising inventory, making it more successful and efficient. In addition, they provide powerful targeting capabilities, which makes them a tempting alternative for advertisers seeking to reach specific populations and enhance campaign performance. In addition, programmatic advertising has increased demand for DSPs, enabling marketers to purchase programmatic advertising inventory swiftly and effectively.

The Web segment has shown the growth rate of 14.6% during (2022 - 2028). The expansion is attributable to the increased use of the internet and web-based technology to build, deliver, and target online advertising campaigns. The web platform consists of websites, web browsers, and web-based applications that provide consumers with online advertisements. As it has a greater reach than other platforms, the online platform helps businesses reach a diverse audience.

The Large Enterprise segment is generating highest revenue share in the Global AdTech Market by Enterprise Size in 2021 thereby, achieving a market value of $1.2 Trillion by 2028. This is thus because large enterprises are frequently international businesses, sizable media conglomerates, and well-known brands. Often, these businesses allocate a certain amount of funds for advertising. Businesses also combine various ad formats and platforms to reach their intended customers. Large businesses in the market like display, search, and video advertising.

The IT & Telecom segment is poised to grow at a CAGR of 14.8% during (2022 - 2028). The BFSI market is expected to witness a CAGR of 14.7% during (2022 - 2028). Due to the continued relevance of the financial services industry, financial advertising is an integral aspect of the operations of financial institutions and organizations. Today, a marketing strategy for financial services is crucial, and it also plays a significant part in the future of several brands. Also, the financial sector increasingly recognizes the power of marketing and use it for the advantage of their customers.

The North America market dominated the Global AdTech Market by Region in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $682.2 Billion by 2028. The Europe market is exhibiting a CAGR of 13.7% during (2022 - 2028). Additionally, The Asia Pacific market would showcase a CAGR of 15.2% during (2022 - 2028).

Full Report:

The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of Adobe, Inc., Alibaba Group Holding Limited, Facebook (Meta Platforms, Inc.), Microsoft Corporation, Google LLC (Alphabet, Inc.), Twitter, Inc., Oracle Corporation, Criteo S.A.,, Inc. and Magnite, Inc. (SpotX).

Global AdTech Market Segmentation

By Advertising Type

  • Search & Display Advertising
  • Mobile Advertising
  • Email Marketing
  • Programmatic Advertising
  • Native Advertising & Others

By Solution

  • Demand-side Platforms (DSPs)
  • Supply-side Platforms (SSPs)
  • Data Management Platforms (DMPs)
  • Ad Networks
  • Others

By Platform

  • Mobile
  • Web
  • Others

By Enterprise Size

  • Large Enterprise
  • Small & Medium Enterprise

By Vertical

  • Retail & Consumer Goods
  • IT & Telecom
  • BFSI
  • Education
  • Healthcare
  • Media & Entertainment
  • Others

By Geography

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Companies Profiled

  • Adobe, Inc.
  • Alibaba Group Holding Limited
  • Facebook (Meta Platforms, Inc.)
  • Microsoft Corporation
  • Google LLC (Alphabet, Inc.)
  • Twitter, Inc.
  • Oracle Corporation
  • Criteo S.A.
  •, Inc.
  • Magnite, Inc. (SpotX)

Unique Offerings from KBV Research

  • Exhaustive coverage
  • The highest number of Market tables and figures
  • Subscription-based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free

Related Reports:

North America AdTech Market size & Opportunities 2022-2028

Europe AdTech Market & Growth Forecast 2022-2028

Asia Pacific AdTech Market Share & Industry Outlook to 2028

LAMEA AdTech Market Growth, Trends & Forecasts 2022-2028

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