The AdTech Market is Predict to reach $2365.4 Billion by 2030, at a CAGR of 14%

14-Dec-2023 | Report Format: Electronic (PDF)

AdTech Market Growth, Trends and Report Highlights

According to a new report, published by KBV research, The Global AdTech Market size is expected to reach $2,365.4 billion by 2030, rising at a market growth of 14.0% CAGR during the forecast period.

The Small & Medium Enterprise segment is experiencing a CAGR of 15.5% during (2023 - 2030). Local companies, tiny online merchants, and start-ups are typically categorized as SMEs. These businesses typically have constrained funds and resources and concentrate on finding efficient and targeted advertising solutions. SMEs favor using self-serve channels to connect with their target markets, such as search engines, social media, and online marketplaces. Self-serve platforms give SMEs the flexibility and technological know-how to manage and modify their advertising campaigns at little to no expense, accelerating the segment's expansion.

The Mobile segment is generating highest revenue in the Global AdTech Market by Platform in 2022; thereby, achieving a market value of $1,413.1 Billion by 2030. This is because mobile advertising provides a variety of ad types, including display, video, and in-app ads. These advertisements can be tailored to certain devices and audiences. Also, the proliferation of mobile marketing has spurred the development of new technologies that enable firms to target consumers depending on their geographic location. Mobile advertising has also pushed the growth of mobile applications and in-app advertising, allowing advertisers to target specific audiences and create an immersive commercial experience, which is expected to promote the segment's growth.

The Data Management Platforms (DMPs) segment is exhibiting a CAGR of 14.6% during (2023 - 2030). This is because data management platforms (DMPs) enable businesses to collect, store, and analyze vast quantities of data from various sources, such as websites, apps, and data partners. The increasing popularity of digital platforms has enabled organizations to gather and collect vast quantities of data via website interactions, mobile application usage, and social media activity. In addition, growing breakthroughs in machine learning, artificial intelligence, and big data analytics have allowed real-time data analysis, resulting in more insight and marketing capabilities, which is expected to fuel the segment's expansion.

The Search & Display Advertising segment is registering maximum revenue in the Global AdTech Market by Advertising Type in 2022; thereby, achieving a market value of $736.9 Billion by 2030. Search advertising entails displaying advertisements on search engine results pages (SERPs) whenever a user performs a specific search query. This sort of advertisement is frequently preferred by advertisers due to the fact that it targets individuals who are actively searching for related items and services. This type of marketing campaign reaches consumers in real-time and can direct interest to a particular product or service, making it highly effective. The rising prevalence of the internet and mobile devices has led in a shift of consumers to search engines in order to obtain information on a variety of products and services, hence boosting the amount of search queries and driving the segment's growth.

The BFSI segment would experience a CAGR of 14.5% during (2023 - 2030). Due to the continued relevance of the financial services industry, financial advertising is an integral aspect of the operations of financial institutions and organizations. Today, a marketing strategy for financial services is crucial, and it also plays a significant part in the future of several brands. Also, the financial sector increasingly recognizes the power of marketing and use it for the advantage of their customers. Due to the industry's significant significance, the category is anticipated to have a large demand for advertising.

The North America region dominated the Global AdTech Market by Region in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $832.3 Billion by 2030. The Europe market is anticipated to grow a CAGR of 13.3% during (2023 - 2030). Additionally, The Asia Pacific market would witness a CAGR of 14.8% during (2023 - 2030).

Full Report:

The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of Adobe, Inc., Alibaba Group Holding Limited, Facebook (Meta Platforms, Inc.), Microsoft Corporation, Google LLC (Alphabet, Inc.), X Corp. (Twitter, Inc.), Oracle Corporation, Criteo S.A.,, Inc. and Magnite, Inc. (SpotX).

Global AdTech Market Segmentation

By Enterprise Size

  • Large Enterprise
  • Small & Medium Enterprise

By Platform

  • Mobile
  • Web
  • Others

By Solution

  • Demand-side Platforms (DSPs)
  • Supply-side Platforms (SSPs)
  • Data Management Platforms (DMPs)
  • Ad Networks
  • Others

By Advertising Type

  • Search & Display Advertising
  • Mobile Advertising
  • Email Marketing
  • Programmatic Advertising
  • Native Advertising & Others

By Vertical

  • Retail & Consumer Goods
  • IT & Telecom
  • BFSI
  • Education
  • Healthcare
  • Media & Entertainment
  • Others

By Geography

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Companies Profiled

  • Adobe, Inc.
  • Alibaba Group Holding Limited
  • Facebook (Meta Platforms, Inc.)
  • Microsoft Corporation
  • Google LLC (Alphabet, Inc.)
  • X Corp. (Twitter, Inc.)
  • Oracle Corporation
  • Criteo S.A.
  •, Inc.
  • Magnite, Inc. (SpotX)


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