Asia Pacific AdTech Market Size, Share & Forecast by 2028

Asia Pacific AdTech Market Size, Share & Industry Trends Analysis Report By Advertising Type, By Solution, By Platform, By Enterprise Size (Large Enterprise and Small & Medium Enterprise), By Vertical, By Country and Growth Forecast, 2022 - 2028

Published Date: March-2023 | Number of Pages: 161 | Format: PDF | Report ID: KBV-14369

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Market Report Description

The Asia Pacific AdTech Market would witness market growth of 15.2% CAGR during the forecast period (2022-2028).

To create solutions that best match the needs of their target client base, businesses must prioritize and invest in knowing this group. They can make the necessary adjustments, better predictions, and improved strategic judgments by utilizing AI. The world of digital marketing is incredibly cutthroat. There are many businesses nowadays that have a significant impact on the economy. Businesses have been implementing tactics like service innovations and mergers and acquisitions. The market is anticipated to see new opportunities due to the introduction of technologies such as augmented reality, buy buttons, and wearable technology.

These gadgets are anticipated to advance digital advertising as they offer efficient transmission and streaming of Ad content. Also, the improved OTT platform performance is encouraging for digital video advertising. Ad technology helps marketers and agencies provide the right content to the right audiences at the right time based on first- and third-party information, ensuring that adverts are viewed by interested audiences actively searching for the product or service. As a result, some brands can use their money more effectively by using Adtech than they are by using conventional media procurement and delivery techniques, where inventory and ad placement are less predictable.

China is the world leader in consumer electronics manufacturing and sales, as stated by the Ministry of Industry and Information Technology, because of its superior innovation and brand-building ability. The world's top electronic companies continue establishing production bases and R&D facilities in China, making it an important global hub for consumer electronics manufacturing. The government would speed up the development of the pioneer and pillar sectors of the industry while also encouraging the expansion of the virtual reality industry and new-generation audio-visual technology. Additionally, efforts will be made to advance the upgrading of several industrial chains, including content, computation, storage, and display, to boost the information industry's potential for customer needs.

The China market dominated the Asia Pacific AdTech Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $151.8 Billion by 2028. The Japan market is estimated to grow a CAGR of 14.5% during (2022 - 2028). Additionally, The India market would experience a CAGR of 15.9% during (2022 - 2028).

Based on Advertising Type, the market is segmented into Search & Display Advertising, Mobile Advertising, Email Marketing, Programmatic Advertising and Native Advertising & Others. Based on Solution, the market is segmented into Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Data Management Platforms (DMPs), Ad Networks and Others. Based on Platform, the market is segmented into Mobile, Web and Others. Based on Enterprise Size, the market is segmented into Large Enterprise and Small & Medium Enterprise. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecom, BFSI, Education, Healthcare, Media & Entertainment and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

Free Valuable Insights: The Worldwide AdTech Market is Projected to reach USD 1917 Billion by 2028, at a CAGR of 14.4%

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Alibaba Group Holding Limited, Facebook (Meta Platforms, Inc.), Microsoft Corporation, Google LLC (Alphabet, Inc.), Twitter, Inc., Oracle Corporation, Criteo S.A.,, Inc. and Magnite, Inc. (SpotX)

Scope of the Study

Market Segments Covered in the Report:

By Advertising Type

  • Search & Display Advertising
  • Mobile Advertising
  • Email Marketing
  • Programmatic Advertising
  • Native Advertising & Others

By Solution

  • Demand-side Platforms (DSPs)
  • Supply-side Platforms (SSPs)
  • Data Management Platforms (DMPs)
  • Ad Networks
  • Others

By Platform

  • Mobile
  • Web
  • Others

By Enterprise Size

  • Large Enterprise
  • Small & Medium Enterprise

By Vertical

  • Retail & Consumer Goods
  • IT & Telecom
  • BFSI
  • Education
  • Healthcare
  • Media & Entertainment
  • Others

By Country

  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific

Key Market Players

List of Companies Profiled in the Report:

  • Adobe, Inc.
  • Alibaba Group Holding Limited
  • Facebook (Meta Platforms, Inc.)
  • Microsoft Corporation
  • Google LLC (Alphabet, Inc.)
  • Twitter, Inc.
  • Oracle Corporation
  • Criteo S.A.
  •, Inc.
  • Magnite, Inc. (SpotX)

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Related Reports:

Global AdTech Market Report 2022-2028

North America AdTech Market Report 2022-2028

Europe AdTech Market Report 2022-2028

LAMEA AdTech Market Report 2022-2028

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