Asia Pacific AdTech Market

Asia Pacific AdTech Market Size, Share & Industry Trends Analysis Report By Enterprise Size (Large Enterprise and Small & Medium Enterprise), By Platform, By Solution, By Advertising Type, By Vertical, By Country and Growth Forecast, 2023 - 2030

Report Id: KBV-18938 Publication Date: December-2023 Number of Pages: 136
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Market Report Description

The Asia Pacific AdTech Market would witness market growth of 14.8% CAGR during the forecast period (2023-2030).

Incorporating AI technology enables brands and marketers to create analytical models and obtain crucial information about market trends, allowing them to adjust their tactics to keep and expand their target audience. By increasing consumer reach, reducing wasteful market research expenses, and generating quality leads, these models effectively increase return on investment (ROI). To create solutions that best match the needs of their target client base, businesses must prioritize and invest in knowing this group.

Ad technology helps marketers and agencies provide the right content to the right audiences at the right time based on first- and third-party information, ensuring that adverts are viewed by interested audiences actively searching for the product or service. As a result, some brands can use their money more effectively by using Adtech than they are by using conventional media procurement and delivery techniques, where inventory and ad placement are less predictable. They can make the necessary adjustments, better predictions, and improved strategic judgments by utilizing AI.

China is the world leader in consumer electronics manufacturing and sales, as stated by the Ministry of Industry and Information Technology, because of its superior innovation and brand-building ability. The world's top electronic companies continue establishing production bases and R&D facilities in China, making it an important global hub for consumer electronics manufacturing. Thus, AdTech will be more widely adopted due to rising urbanization and consumer electronics production and sales, propelling market expansion in the Asia-Pacific region.

The China market dominated the Asia Pacific AdTech Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $184.8 Billion by 2030. The Japan market is showcasing a CAGR of 14% during (2023 - 2030). Additionally, The India market would register a CAGR of 15.5% during (2023 - 2030).

Based on Enterprise Size, the market is segmented into Large Enterprise and Small & Medium Enterprise. Based on Platform, the market is segmented into Mobile, Web and Others. Based on Solution, the market is segmented into Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Data Management Platforms (DMPs), Ad Networks, and Others. Based on Advertising Type, the market is segmented into Search & Display Advertising, Mobile Advertising, Email Marketing, Programmatic Advertising and Native Advertising & Others. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecom, BFSI, Education, Healthcare, Media & Entertainment and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

Free Valuable Insights: The Global AdTech Market is Predict to reach $2365.4 Billion by 2030, at a CAGR of 14%

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Alibaba Group Holding Limited, Facebook (Meta Platforms, Inc.), Microsoft Corporation, Google LLC (Alphabet, Inc.), X Corp. (Twitter, Inc.), Oracle Corporation, Criteo S.A.,, Inc. and Magnite, Inc. (SpotX).

Scope of the Study

Market Segments Covered in the Report:

By Enterprise Size

  • Large Enterprise
  • Small & Medium Enterprise

By Platform

  • Mobile
  • Web
  • Others

By Solution

  • Demand-side Platforms (DSPs)
  • Supply-side Platforms (SSPs)
  • Data Management Platforms (DMPs)
  • Ad Networks
  • Others

By Advertising Type

  • Search & Display Advertising
  • Mobile Advertising
  • Email Marketing
  • Programmatic Advertising
  • Native Advertising & Others

By Vertical

  • Retail & Consumer Goods
  • IT & Telecom
  • BFSI
  • Education
  • Healthcare
  • Media & Entertainment
  • Others

By Country

  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific

Key Market Players

List of Companies Profiled in the Report:

  • Adobe, Inc.
  • Alibaba Group Holding Limited
  • Facebook (Meta Platforms, Inc.)
  • Microsoft Corporation
  • Google LLC (Alphabet, Inc.)
  • X Corp. (Twitter, Inc.)
  • Oracle Corporation
  • Criteo S.A.
  •, Inc.
  • Magnite, Inc. (SpotX)
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