Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America AdTech Market, by Enterprise Size
1.4.2 North America AdTech Market, by Platform
1.4.3 North America AdTech Market, by Solution
1.4.4 North America AdTech Market, by Advertising Type
1.4.5 North America AdTech Market, by Vertical
1.4.6 North America AdTech Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market composition & scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.2.4 Geographical Expansions
4.3 Top Winning Strategies
4.3.1 Key Leading Strategies: Percentage Distribution (2019-2023)
4.3.2 Key Strategic Move: (Partnerships, Collaborations and Agreements: 2019, Jan – 2023, Aug) Leading Players
4.4 Porter’s Five Force Analysis
Chapter 5. North America AdTech Market by Enterprise Size
5.1 North America Large Enterprise Market by Region
5.2 North America Small & Medium Enterprise Market by Region
Chapter 6. North America AdTech Market by Platform
6.1 North America Mobile Market by Country
6.2 North America Web Market by Country
6.3 North America Others Market by Country
Chapter 7. North America AdTech Market by Solution
7.1 North America Demand-side Platforms (DSPs) Market by Country
7.2 North America Supply-side Platforms (SSPs) Market by Country
7.3 North America Data Management Platforms (DMPs) Market by Country
7.4 North America Ad Networks Market by Country
7.5 North America Others Market by Country
Chapter 8. North America AdTech Market by Advertising Type
8.1 North America Search & Display Advertising Market by Country
8.2 North America Mobile Advertising Market by Country
8.3 North America Email Marketing Market by Country
8.4 North America Programmatic Advertising Market by Country
8.5 North America Native Advertising & Others Market by Country
Chapter 9. North America AdTech Market by Vertical
9.1 North America Retail & Consumer Goods Market by Country
9.2 North America IT & Telecom Market by Country
9.3 North America BFSI Market by Country
9.4 North America Education Market by Country
9.5 North America Healthcare Market by Country
9.6 North America Media & Entertainment Market by Country
9.7 North America Others Market by Country
Chapter 10. North America AdTech Market by Country
10.1 US AdTech Market
10.1.1 US AdTech Market by Enterprise Size
10.1.2 US AdTech Market by Platform
10.1.3 US AdTech Market by Solution
10.1.4 US AdTech Market by Advertising Type
10.1.5 US AdTech Market by Vertical
10.2 Canada AdTech Market
10.2.1 Canada AdTech Market by Enterprise Size
10.2.2 Canada AdTech Market by Platform
10.2.3 Canada AdTech Market by Solution
10.2.4 Canada AdTech Market by Advertising Type
10.2.5 Canada AdTech Market by Vertical
10.3 Mexico AdTech Market
10.3.1 Mexico AdTech Market by Enterprise Size
10.3.2 Mexico AdTech Market by Platform
10.3.3 Mexico AdTech Market by Solution
10.3.4 Mexico AdTech Market by Advertising Type
10.3.5 Mexico AdTech Market by Vertical
10.4 Rest of North America AdTech Market
10.4.1 Rest of North America AdTech Market by Enterprise Size
10.4.2 Rest of North America AdTech Market by Platform
10.4.3 Rest of North America AdTech Market by Solution
10.4.4 Rest of North America AdTech Market by Advertising Type
10.4.5 Rest of North America AdTech Market by Vertical
Chapter 11. Company Profiles
11.1 Adobe, Inc.
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Segmental and Regional Analysis
11.1.4 Research & Development Expense
11.1.5 Recent strategies and developments:
11.1.5.1 Partnerships, Collaborations, and Agreements:
11.1.5.2 Product Launches and Product Expansions:
11.1.6 SWOT Analysis
11.2 Alibaba Group Holding Limited
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Segmental Analysis
11.2.4 Recent strategies and developments:
11.2.4.1 Geographical Expansions:
11.2.5 SWOT Analysis
11.3 Facebook (Meta Platforms, Inc.)
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Segment and Regional Analysis
11.3.4 Research & Development Expense
11.3.5 Recent strategies and developments:
11.3.5.1 Partnerships, Collaborations, and Agreements:
11.3.6 SWOT Analysis
11.4 Microsoft Corporation
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Segmental and Regional Analysis
11.4.4 Research & Development Expenses
11.4.5 Recent strategies and developments:
11.4.5.1 Partnerships, Collaborations, and Agreements:
11.4.5.2 Product Launches and Product Expansions:
11.4.5.3 Acquisition and Mergers:
11.4.6 SWOT Analysis
11.5 Google LLC (Alphabet, Inc.)
11.5.1 Company Overview
11.5.2 Financial Analysis
11.5.3 Segmental and Regional Analysis
11.5.4 Research & Development Expense
11.5.5 Recent strategies and developments:
11.5.5.1 Partnerships, Collaborations, and Agreements:
11.5.5.2 Product Launches and Product Expansions:
11.5.6 SWOT Analysis
11.6 X Corp. (Twitter, Inc.)
11.6.1 Company Overview
11.6.2 Financial Analysis
11.6.3 Regional Analysis
11.6.4 Research & Development Expense
11.6.5 Recent strategies and developments:
11.6.5.1 Partnerships, Collaborations, and Agreements:
11.6.5.2 Product Launches and Product Expansions:
11.7 Oracle Corporation
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Segmental and Regional Analysis
11.7.4 Research & Development Expense
11.7.5 Recent strategies and developments:
11.7.5.1 Partnerships, Collaborations, and Agreements:
11.7.5.2 Product Launches and Product Expansions:
11.7.6 SWOT Analysis
11.8 Criteo S.A.
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Segmental and Regional Analysis
11.8.4 Research & Development Expense
11.8.5 Recent strategies and developments:
11.8.5.1 Partnerships, Collaborations, and Agreements:
11.8.5.2 Acquisition and Mergers:
11.8.5.3 Product Launches and Product Expansions:
11.8.5.4 Geographical Expansions:
11.8.6 SWOT Analysis
11.9 Amazon.com, Inc.
11.9.1 Company Overview
11.9.2 Financial Analysis
11.9.3 Segmental Analysis
11.9.4 Recent strategies and developments:
11.9.4.1 Partnerships, Collaborations, and Agreements:
11.9.4.2 Product Launches and Product Expansions:
11.9.4.3 Acquisition and Mergers:
11.9.5 SWOT Analysis
11.10. Magnite, Inc. (SpotX)
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Regional Analysis
11.10.4 Technology & Development Expenses
11.10.5 Recent strategies and developments:
11.10.5.1 Partnerships, Collaborations, and Agreements:
11.10.5.2 Product Launches and Product Expansions:
11.10.6 SWOT Analysis
Unique Offerings 
