LAMEA AdTech Market Size, Share & Industry Trends Analysis Report By Advertising Type, By Solution, By Platform, By Enterprise Size (Large Enterprise and Small & Medium Enterprise), By Vertical, By Country and Growth Forecast, 2022 - 2028
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Market Report Description
The Latin America, Middle East and Africa AdTech Market would witness market growth of 18.3% CAGR during the forecast period (2022-2028).
Advertisers and agencies may plan and evaluate their campaigns more successfully and efficiently due to ad tech. Adtech products, such as ad servers, enable a bird's-eye perspective of an advertising campaign, providing an advertiser or agency with knowledge about the locations and performance of their ads. As a result, the planning and procurement of advertisements are expedited, and productivity is maximized.
With the help of ad tech, brands can tell their stories in various ways based on where their customers are in the marketing funnel, doing away with the one-size-fits-all approach to advertising. Particularly through DSP, marketers have access to unique insights that help them improve how to connect with customers at various points in their buying experience, including re-engaging customers who have previously expressed interest in their good or service.
Digital marketing techniques are also gaining favor among Dubai businesses. They are implementing these strategies to improve brand recognition. Various digital marketing strategies are used to attract customers and display things to everyone on the planet. These techniques include email marketing, SEO link building, social media marketing, pay-per-click advertising, and online presence. All of these methods are the most effective for marketing, but the use of social media has gained popularity in Dubai. Considering all of these factors, it is projected that the regional AdTech market will experience substantial expansion throughout the forecast period.
The Brazil market dominated the LAMEA AdTech Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $40 Billion by 2028. The Argentina market is experiencing a CAGR of 18.9% during (2022 - 2028). Additionally, The UAE market would display a CAGR of 18% during (2022 - 2028).
Based on Advertising Type, the market is segmented into Search & Display Advertising, Mobile Advertising, Email Marketing, Programmatic Advertising and Native Advertising & Others. Based on Solution, the market is segmented into Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Data Management Platforms (DMPs), Ad Networks and Others. Based on Platform, the market is segmented into Mobile, Web and Others. Based on Enterprise Size, the market is segmented into Large Enterprise and Small & Medium Enterprise. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecom, BFSI, Education, Healthcare, Media & Entertainment and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
Free Valuable Insights: The Worldwide AdTech Market is Projected to reach USD 1917 Billion by 2028, at a CAGR of 14.4%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Alibaba Group Holding Limited, Facebook (Meta Platforms, Inc.), Microsoft Corporation, Google LLC (Alphabet, Inc.), Twitter, Inc., Oracle Corporation, Criteo S.A., Amazon.com, Inc. and Magnite, Inc. (SpotX)
Scope of the Study
Market Segments Covered in the Report:
By Advertising Type
- Search & Display Advertising
- Mobile Advertising
- Email Marketing
- Programmatic Advertising
- Native Advertising & Others
By Solution
- Demand-side Platforms (DSPs)
- Supply-side Platforms (SSPs)
- Data Management Platforms (DMPs)
- Ad Networks
- Others
By Platform
- Mobile
- Web
- Others
By Enterprise Size
- Large Enterprise
- Small & Medium Enterprise
By Vertical
- Retail & Consumer Goods
- IT & Telecom
- BFSI
- Education
- Healthcare
- Media & Entertainment
- Others
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Adobe, Inc.
- Alibaba Group Holding Limited
- Facebook (Meta Platforms, Inc.)
- Microsoft Corporation
- Google LLC (Alphabet, Inc.)
- Twitter, Inc.
- Oracle Corporation
- Criteo S.A.
- Amazon.com, Inc.
- Magnite, Inc. (SpotX)
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Related Reports:
Global AdTech Market Report 2022-2028
North America AdTech Market Report 2022-2028