LAMEA AdTech Market

LAMEA AdTech Market Size, Share & Industry Trends Analysis Report By Enterprise Size (Large Enterprise and Small & Medium Enterprise), By Platform, By Solution, By Advertising Type, By Vertical, By Country and Growth Forecast, 2023 - 2030

Report Id: KBV-18942 Publication Date: December-2023 Number of Pages: 192
Special Offering:
Industry Insights | Market Trends
Highest number of Tables | 24/7 Analyst Support

Market Report Description

The Latin America, Middle East and Africa AdTech Market would witness market growth of 18.1% CAGR during the forecast period (2023-2030).

Adtech emerged to simplify the process as buying and selling digital ads got increasingly difficult. Demand-side platforms are popular ad tech products that let advertisers buy impressions and choose audiences across various publisher websites. Advertisers and agencies may now manage integrated campaigns successfully due to ad tech. Also, it enables businesses to maximize their return on investment (ROI) from digital advertising and make the best use of their budget.

Ultimately, the ad tech landscape allows advertisers to strategically plan and enhance their marketing initiatives. New items and businesses are continuously entering the market, which is always changing and evolving. It is a complicated and dynamic environment that is essential to the digital advertising ecosystem. Companies in the ad tech market are offering solutions that assist marketers in targeting the appropriate audiences, maximizing their ad spending, and assessing the effectiveness of their campaigns.

The increase in targeted advertisements in Dubai results from the great demand from international corporations in the city, which is regarded as the headquarters for the pan-Arabic region. Internet behemoths and digital agencies view Dubai as the primary access point to the region for advertising dollars. Considering all of these factors, it is projected that the regional market will experience substantial expansion throughout the forecast period.

The Brazil market dominated the LAMEA AdTech Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $51.9 Billion by 2030. The Argentina market is exhibiting a CAGR of 18.7% during (2023 - 2030). Additionally, The UAE market would experience a CAGR of 17.7% during (2023 - 2030).

Based on Enterprise Size, the market is segmented into Large Enterprise and Small & Medium Enterprise. Based on Platform, the market is segmented into Mobile, Web and Others. Based on Solution, the market is segmented into Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Data Management Platforms (DMPs), Ad Networks, and Others. Based on Advertising Type, the market is segmented into Search & Display Advertising, Mobile Advertising, Email Marketing, Programmatic Advertising and Native Advertising & Others. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecom, BFSI, Education, Healthcare, Media & Entertainment and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

Free Valuable Insights: The Worldwide AdTech Market is Projected to reach USD 2365.4 Billion by 2030, at a CAGR of 14%

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Alibaba Group Holding Limited, Facebook (Meta Platforms, Inc.), Microsoft Corporation, Google LLC (Alphabet, Inc.), X Corp. (Twitter, Inc.), Oracle Corporation, Criteo S.A.,, Inc. and Magnite, Inc. (SpotX).

Scope of the Study

Market Segments Covered in the Report:

By Enterprise Size

  • Large Enterprise
  • Small & Medium Enterprise

By Platform

  • Mobile
  • Web
  • Others

By Solution

  • Demand-side Platforms (DSPs)
  • Supply-side Platforms (SSPs)
  • Data Management Platforms (DMPs)
  • Ad Networks
  • Others

By Advertising Type

  • Search & Display Advertising
  • Mobile Advertising
  • Email Marketing
  • Programmatic Advertising
  • Native Advertising & Others

By Vertical

  • Retail & Consumer Goods
  • IT & Telecom
  • BFSI
  • Education
  • Healthcare
  • Media & Entertainment
  • Others

By Country

  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

  • Adobe, Inc.
  • Alibaba Group Holding Limited
  • Facebook (Meta Platforms, Inc.)
  • Microsoft Corporation
  • Google LLC (Alphabet, Inc.)
  • X Corp. (Twitter, Inc.)
  • Oracle Corporation
  • Criteo S.A.
  •, Inc.
  • Magnite, Inc. (SpotX)
Need a report that reflects how COVID-19 has impacted this market and its growth? Download Free Sample Now


Call: +1(646) 600-5072


  • Buy Sections of This Report
  • Buy Country Level Reports
  • Request for Historical Data
  • Discounts Available for Start-Ups & Universities

Unique Offerings Unique Offerings

  • Exhaustive coverage
  • The highest number of Market tables and figures
  • Subscription-based model available
  • Guaranteed best price
  • Support with 10% customization free after sale

Trusted by over
5000+ clients

Our team of dedicated experts can provide you with attractive expansion opportunities for your business.

Client Logo