Global Mobile Marketing Market By Solution Type (Mobile Web, MMS, QR Codes, Location Based Marketing, In app Messages & Push Notifications, SMS), Organization Size (Large Enterprises, Small and Medium Enterprises), End User (Retail & E-Commerce, Telecom & IT, Travel & Hospitality, BFSI, Government, Healthcare, Media & Entertainment)
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The Global Mobile Marketing Market size is expected to reach $183.5 billion by 2024, rising at a market growth of 23.4% CAGR during the forecast period.
Mobile marketing is one of the key marketing strategies for the promotion of products and services adopted by organizations nowadays. It also helps companies eliminate paper costs and identifies quick and convenient ways to interact with customers. Furthermore, mobile marketing enables new and innovative advertising methods to be integrated with the same marketing strategies to increase their impact on target users and approachability.
Mobile Marketing Market Size
A growing use of geofencing technology across different industries is estimated to increase the market over the forecast period. Moreover, in order to understand the consumer behavior and send notifications, the increased use of Artificial Intelligence (AI) and Augmented Reality (AR) in the retail industry is estimated to propel the market over the same period. In addition, a rapidly expanding number of viewers accessing Over The Top (OTT) content in the coming years will likely create significant digital business opportunities.
Based on Solution type, the market is segmented into Mobile Web, MMS, QR Codes, Location Based Marketing, in app Messages & Push Notifications, SMS, and Others.
Based on Organization size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End user, the market is segmented into Retail & E-Commerce, Telecom & IT, Travel & Hospitality, BFSI, Government, Healthcare, Media & Entertainment, and Other End User. One of the main trends in the segment's growth is the rise of e-commerce retailers, combined with rapidly evolving e-commerce consumer preferences as they offer several advantages such as ease of delivery and the accessibility of a range of products. In addition, the segment is expected to witness the highest CAGR over the forecast period, because the location-based service in the retail sector is being implemented rapidly in order to offer an enhanced consumer shopping experience. In-app marketing by banks is estimated to fuel the growth of the BFSI segment over the predictive period with a view to supplying tailored products and service-related contents directly to consumers' devices.
Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa.
KBV Cardinal Matrix: Mobile Marketing Market
The KBV Cardinal Matrix is a visual representation about the key players in the industry. The market research report covers theanalysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, AT&T Inc., SAP SE, Oracle Corporation, Salesforce.com Inc., Adobe Systems Inc., Salmat Ltd., Vibes Media LLC, Mobivity Holdings Corporation, and SAS Institute Inc.
Scope of the Mobile Marketing Market Analysis
By Solution Type
- Mobile Web
- QR Codes
- Location Based Marketing
- In app Messages & Push Notifications
By Organization Size
- Large Enterprises
- Small & Medium Enterprises
By End User
- Retail & E-Commerce
- Telecom & IT
- Travel & Hospitality
- Media & Entertainment
- Other End User
- North America
- Rest of North America
- Rest of Europe
- Asia Pacific
- South Korea
- Rest of Asia Pacific
- Saudi Arabia
- South Africa
- Rest of LAMEA
- IBM Corporation
- AT&T Inc.
- SAP SE
- Oracle Corporation
- Salesforce.com Inc.
- Adobe Systems Inc.
- Salmat Ltd.
- Vibes Media LLC
- Mobivity Holdings Corporation
- SAS Institute Inc.
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