“Global Mobile Marketing Market to reach a market value of USD 92.32 Billion by 2031 growing at a CAGR of 23.1%”
The Global Mobile Marketing Market size is expected to reach $92.32 billion by 2031, rising at a market growth of 23.1% CAGR during the forecast period.
The North America region witnessed 36% revenue share in this market in 2023. This can be attributed to several factors, including the high smartphone penetration rate, advanced mobile infrastructure, and a tech-savvy population. The United States and Canada, in particular, are leaders in this marketing innovation, with businesses across industries heavily investing in mobile-based advertising, push notifications, and location-based marketing.
Location-based marketing and geofencing technologies are becoming integral tools for businesses to reach consumers in real-time with personalized offers and advertisements. With geofencing, companies can set up virtual boundaries around a physical location, such as a store or event, and trigger targeted messages when a consumer enters or exits the area. This enables businesses to deliver contextually relevant content that resonates with the consumer’s immediate environment, increasing the chances of conversion. Thus, the rise of location-based marketing and geofencing technologies is driving the market's growth.
Additionally, Mobile advertising has grown significantly due to its ability to reach consumers directly on their personal devices. Businesses have recognized that mobile is the primary channel for consumers to engage with content, shop online, and access services, prompting them to invest heavily in mobile-focused advertising strategies. Whether through in-app ads, social media promotions, or display ads on websites optimized for mobile, businesses are channeling more of their advertising budgets into this marketing. In conclusion, businesses' increased investment in mobile advertising propels the market's growth.
However, Privacy concerns and the evolving landscape of data protection regulations present significant challenges for this marketing. As data privacy has become a top priority for consumers, businesses are faced with balancing the need for personalized advertising with safeguarding user information. With increasing awareness of how personal data is collected, used, and shared, many consumers are becoming more cautious about their digital footprints, which can hinder the effectiveness of these marketing strategies. Therefore, while data-driven marketing offers significant opportunities, privacy concerns, and regulations can constrain its full potential.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.
Based on component, this market is divided into platform and services. The services segment held 35% revenue share in this market in 2023. This includes various offerings such as consulting, campaign management, creative services, and analytics. As these marketing strategies become more complex, businesses are increasingly relying on service providers for expertise in optimizing campaigns, effectively reaching target audiences, and providing in-depth performance analysis.
Based on enterprise size, this market is bifurcated into large enterprises and small & medium enterprises (SMEs). The small & medium enterprises (SMEs) segment witnessed 34% revenue share in this market in 2023. SMEs benefit from cost-effective solutions such as social media marketing, SMS campaigns, and app-based promotions, allowing them to reach their target audience without extensive resources. Moreover, SMEs often focus on local or niche markets, and mobile marketing channels like location-based marketing and push notifications have proven effective in driving engagement and customer retention.
On the basis of application, this market is segmented into mobile web, SMS, location-based marketing, in-app messages, push notifications, QR codes, and others. In 2023, the push notifications segment held 19% revenue share in this market. Push notifications have become a critical tool for engagement, enabling businesses to send timely, personalized messages directly to users’ mobile devices. This method helps increase user retention, engagement, and conversion rates, particularly in mobile apps, e-commerce platforms, and service-based industries.
By end use, this market is divided into retail, media & entertainment, travel, automotive, healthcare, IT & telecom, BFSI, and others. The media & entertainment segment procured 20% revenue share in this market in 2023. With the rapid consumption of digital content on mobile devices, media and entertainment companies have increasingly turned to mobile marketing to promote their offerings. Mobile ads, in-app promotions, push notifications, and social media campaigns engage audiences and drive subscriptions, views, and content consumption.
Free Valuable Insights: Global Mobile Marketing Market size to reach USD 92.32 Billion by 2031
Region-wise, this market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region generated 28% revenue share in this market in 2023. This growth can be attributed to the rapid digital transformation across key regional economies, such as China, India, Japan, and Southeast Asia. The growing adoption of smartphones, mobile apps, and mobile internet has made the region an attractive market for mobile marketing. Moreover, many countries' increasing urbanization and mobile-first approach have fuelled the demand for mobile marketing solutions.
Report Attribute | Details |
---|---|
Market size value in 2023 | USD 18.17 Billion |
Market size forecast in 2031 | USD 92.32 Billion |
Base Year | 2023 |
Historical Period | 2020 to 2022 |
Forecast Period | 2024 to 2031 |
Revenue Growth Rate | CAGR of 23.1% from 2024 to 2031 |
Number of Pages | 323 |
Number of Tables | 510 |
Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Market Share Analysis, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
Segments covered | Application, Component, End-use, Enterprise Size, Region |
Country scope |
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Companies Included | SAS Institute Inc., LoopMe Limited, Yahoo Inc., Google LLC (Alphabet Inc.), IBM Corporation, InMobi Pte. Ltd., Adobe, Inc., App Samurai Inc., Oracle Corporation, and Salesforce, Inc. |
By Component
By Enterprise Size
By Application
By End Use
By Geography
This Market size is expected to reach $92.32 billion by 2031.
Rise Of Location-Based Marketing And Geofencing Technologies are driving the Market in coming years, however, Privacy Concerns And Data Protection Regulations restraints the growth of the Market.
SAS Institute Inc., LoopMe Limited, Yahoo Inc., Google LLC (Alphabet Inc.), IBM Corporation, InMobi Pte. Ltd., Adobe, Inc., App Samurai Inc., Oracle Corporation, and Salesforce, Inc.
The expected CAGR of this Market is 23.1% from 2023 to 2031.
The Mobile Web segment led the maximum revenue in the Market by Application in 2023, thereby, achieving a market value of $19.6 billion by 2031.
The North America region dominated the Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $32.1 billion by 2031.
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