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The Asia Pacific Mobile Marketing Market Size would witness market growth of 24.8% CAGR during the forecast period (2018 – 2024).
Mobile marketing is quite similar to internet marketing wherein marketers look for users who can be their customers and provide services and advertise products before such users. Mobile marketing can also be understood as an approach to understand a mobile user’s browsing and buying nature, design strategies according to mobile platform, and adoption of various mobile marketing techniques. Mobile marketers make sure that their customers are continuously getting emails, SMS, mms, and receive advertisements through other means as well. Another important way of communication is through taking feedbacks and reviews from the customers. These reviews are helpful for other customers as well.
Based on Solution type, the Asia Pacific Mobile Marketing Market Size is segmented into Mobile Web, MMS, QR Codes, Location Based Marketing, in app Messages & Push Notifications, SMS, and Others. Based on Organization size, the market is segmented into Large Enterprises and Small & Medium Enterprises.
Based on End user, the Asia Pacific Mobile Marketing Market Size is segmented into Retail & E-Commerce, Telecom & IT, Travel & Hospitality, BFSI, Government, Healthcare, Media & Entertainment, and Other End User. E-commerce is an increasing and significant international market, largely driven by increasing mobile device adoption and usage. Now that mobile shopping is on the rise, retailers must finally decide whether to focus or not on this trend. Retailers who do not wish to miss out on mobile device's growing sales opportunities first need to find the best way to boost mobile sales. Even if most retailers have their own mobile apps, they often have bugs or not for broad usage. The applications have low conversion rates due to interface problems and functionality. Consumers are not inclined to continue to use them either. Retail & E-Commerce has dominated the market during the forecast period.
Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The Asia Pacific Mobile Marketing Market Analysis report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, AT&T Inc., SAP SE, Oracle Corporation, Salesforce.com Inc., Adobe Systems Inc., Salmat Ltd., Vibes Media LLC, Mobivity Holdings Corporation, and SAS Institute Inc.
Scope of the Asia Pacific Mobile Marketing Market Analysis
By Solution Type
- Mobile Web
- QR Codes
- Location Based Marketing
- In app Messages & Push Notifications
By Organization Size
- Large Enterprises
- Small & Medium Enterprises
By End User
- Retail & E-Commerce
- Telecom & IT
- Travel & Hospitality
- Media & Entertainment
- Other End User
- South Korea
- Rest of Asia Pacific
- IBM Corporation
- AT&T Inc.
- SAP SE
- Oracle Corporation
- Salesforce.com Inc.
- Adobe Systems Inc.
- Salmat Ltd.
- Vibes Media LLC
- Mobivity Holdings Corporation
- SAS Institute Inc.
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