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The LAMEA Mobile Marketing Market Size would witness market growth of 27.1% CAGR during the forecast period (2018 – 2024).
With the growing number of mobile phone users worldwide, the global mobile marketing market is expected to grow. Due to the increased demand for connected devices, smartphones are being quickly adopted. Consumers are directly influenced by smartphones as they come along with basic communication with their variety of features such as banking, shopping, and entertainment.
Based on Solution type, the LAMEA Mobile Marketing Market Size is segmented into Mobile Web, MMS, QR Codes, Location Based Marketing, in app Messages & Push Notifications, SMS, and Others. Based on Organization size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Mobile marketing frees up marketers' high-level power of opportunities. Mobile allows marketers to reach a larger audience personally, unlike any other engagement and communication channel. Each owner of a business has a competition, although the most important of products and services are offered to them. Companies may feel that they do not need mobile marketing, but they might not feel like competitors. Enterprises already have the edge over themselves when they buy into the idea of mobile app marketing. And they could only take with them all customers because they prefer comfort. Large enterprises have dominated the market during the forecast period.
Based on End user, the LAMEA Mobile Marketing Market Size is segmented into Retail & E-Commerce, Telecom & IT, Travel & Hospitality, BFSI, Government, Healthcare, Media & Entertainment, and Other End User. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The LAMEA Mobile Marketing Market Analysis report covers theanalysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, AT&T Inc., SAP SE, Oracle Corporation, Salesforce.com Inc., Adobe Systems Inc., Salmat Ltd., Vibes Media LLC, Mobivity Holdings Corporation, and SAS Institute Inc.
Scope of the LAMEA Mobile Marketing Market Analysis
By Solution Type
- Mobile Web
- QR Codes
- Location Based Marketing
- In app Messages & Push Notifications
By Organization Size
- Large Enterprises
- Small & Medium Enterprises
By End User
- Retail & E-Commerce
- Telecom & IT
- Travel & Hospitality
- Media & Entertainment
- Other End User
- Saudi Arabia
- South Africa
- Rest of LAMEA
- IBM Corporation
- AT&T Inc.
- SAP SE
- Oracle Corporation
- Salesforce.com Inc.
- Adobe Systems Inc.
- Salmat Ltd.
- Vibes Media LLC
- Mobivity Holdings Corporation
- SAS Institute Inc.
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