Mobile Marketing Market Size

Mobile Marketing Market Size

Global Mobile Marketing Market By Solution Type (Mobile Web, MMS, QR Codes, Location Based Marketing, In app Messages & Push Notifications, SMS), Organization Size (Large Enterprises, Small and Medium Enterprises), End User (Retail & E-Commerce, Telecom & IT, Travel & Hospitality, BFSI, Government, Healthcare, Media & Entertainment)

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Published Date : February-2019 | Number of Pages : 295 | Format : PDF

Chapter 1.    Market Scope & Methodology
1.1    Market Definition
1.2    Objectives
1.3    Market Scope
1.4    Segmentation
1.4.1    Global Mobile Marketing Market, by Solution Type
1.4.2    Global Mobile Marketing Market, by Organization Size
1.4.3    Global Mobile Marketing Market, by End User
1.4.4    Global Mobile Marketing Market, by Geography
1.5    Methodology for the research
Chapter 2.    Market Overview
2.1    Introduction
2.1.1    Overview
2.1.2    Executive Summary
2.1.3    Market Composition and Scenario
2.1.4    Players Outlook for the Market
2.2    Key Factors Impacting the Market
2.2.1    Market Drivers
2.2.2    Market Restraints
Chapter 3.    Market Analysis
3.1    KBV Cardinal Matrix
3.2    Recent Industry Wide Strategic Developments
3.2.1    Partnerships, Collaborations and Agreements
3.2.2    Product Launches
3.2.3    Mergers & Acquisitions
3.3    Top Winning Strategies
3.3.1    Key Leading Strategies: Percentage Distribution (2015-2018)
3.3.2    Key Strategic Move: Leading Players
Chapter 4.    Global Mobile Marketing Market by Solution Type
4.1.1    Global Mobile Marketing Mobile Web Market by Region
4.1.1.1    Overview:
4.1.1.2    Market trends and forecast:
4.1.2    Global Mobile Marketing MMS Market by Region
4.1.2.1    Overview:
4.1.2.2    Market trends and forecast:
4.1.3    Global Mobile Marketing QR Codes Market by Region
4.1.3.1    Overview:
4.1.3.2    Market trends and forecast:
4.1.4    Global Mobile Marketing Location Based Marketing Market by Region
4.1.4.1    Overview:
4.1.4.2    Market trends and forecast:
4.1.5    Global Mobile Marketing In app Messages & Push Notifications Market by Region
4.1.5.1    Overview:
4.1.5.2    Market trends and forecast:
4.1.6    Global Mobile Marketing SMS Market by Region
4.1.6.1    Overview:
4.1.6.2    Market trends and forecast:
4.1.7    Global Other Solution Type Mobile Marketing Market by Region
4.1.7.1    Overview:
4.1.7.2    Market trends and forecast:
Chapter 5.    Global Mobile Marketing Market by Organization Size
5.1.1    Global Large Enterprises Mobile Marketing Market by Region
5.1.1.1    Overview:
5.1.1.2    Market trends and forecast:
5.1.2    Global Small & Medium Enterprises Mobile Marketing Market by Region
5.1.2.1    Overview:
5.1.2.2    Market trends and forecast:
Chapter 6.    Global Mobile Marketing Market by End User
6.1.1    Global Retail & E-Commerce Mobile Marketing Market by Region
6.1.1.1    Overview:
6.1.1.2    Market trends and forecast:
6.1.2    Global Telecom & IT Mobile Marketing Market by Region
6.1.2.1    Overview:
6.1.2.2    Market trends and forecast:
6.1.3    Global Travel & Hospitality Mobile Marketing Market by Region
6.1.3.1    Overview:
6.1.3.2    Market trends and forecast:
6.1.4    Global BFSI Mobile Marketing Market by Region
6.1.4.1    Overview:
6.1.4.2    Market trends and forecast:
6.1.5    Global Government Mobile Marketing Market by Region
6.1.5.1    Market trends and forecast:
6.1.6    Global Healthcare Mobile Marketing Market by Region
6.1.6.1    Overview:
6.1.6.2    Market trends and forecast:
6.1.7    Global Media & Entertainment Mobile Marketing Market by Region
6.1.7.1    Overview:
6.1.7.2    Market trends and forecast:
6.1.8    Global Other End User Mobile Marketing Market by Region
6.1.8.1    Overview:
6.1.8.2    Market trends and forecast:
Chapter 7.    Global Mobile Marketing Market by Region
7.1    North America Mobile Marketing Market
7.1.1    North America Mobile Marketing Market by Solution Type
7.1.1.1    North America Mobile Marketing Mobile Web Market by Country
7.1.1.2    North America Mobile Marketing MMS Market by Country
7.1.1.3    North America Mobile Marketing QR Codes Market by Country
7.1.1.4    North America Mobile Marketing Location Based Marketing Market by Country
7.1.1.5    North America Mobile Marketing In app Messages & Push Notifications Market by Country
7.1.1.6    North America Mobile Marketing SMS Market by Country
7.1.1.7    North America Other Solution Type Mobile Marketing Market by Country
7.1.2    North America Mobile Marketing Market by Organization Size
7.1.2.1    North America Large Enterprises Mobile Marketing Market by Country
7.1.2.2    North America Small & Medium Enterprises Mobile Marketing Market by Country
7.1.3    North America Mobile Marketing Market by End User
7.1.3.1    North America Retail & E-Commerce Mobile Marketing Market by Country
7.1.3.2    North America Telecom & IT Mobile Marketing Market by Country
7.1.3.3    North America Travel & Hospitality Mobile Marketing Market by Country
7.1.3.4    North America BFSI Mobile Marketing Market by Country
7.1.3.5    North America Government Mobile Marketing Market by Country
7.1.3.6    North America Healthcare Mobile Marketing Market by Country
7.1.3.7    North America Media & Entertainment Mobile Marketing Market by Country
7.1.3.8    North America Other End User Mobile Marketing Market by Country
7.1.4    North America Mobile Marketing Market by Country
7.1.4.1    US Mobile Marketing Market
7.1.4.1.1    Overview:
7.1.4.1.2    Market trends and forecast:
7.1.4.1.3    US Mobile Marketing Market by Solution Type
7.1.4.1.4    US Mobile Marketing Market by Organization Size
7.1.4.1.5    US Mobile Marketing Market by End User
7.1.4.2    Canada Mobile Marketing Market
7.1.4.2.1    Overview:
7.1.4.2.2    Market trends and forecast:
7.1.4.2.3    Canada Mobile Marketing Market by Solution Type
7.1.4.2.4    Canada Mobile Marketing Market by Organization Size
7.1.4.2.5    Canada Mobile Marketing Market by End User
7.1.4.3    Mexico Mobile Marketing Market
7.1.4.3.1    Overview:
7.1.4.3.2    Market trends and forecast:
7.1.4.3.3    Mexico Mobile Marketing Market by Solution Type
7.1.4.3.4    Mexico Mobile Marketing Market by Organization Size
7.1.4.3.5    Mexico Mobile Marketing Market by End User
7.1.4.4    Rest of North America Mobile Marketing Market
7.1.4.4.1    Market trends and forecast:
7.1.4.4.2    Rest of North America Mobile Marketing Market by Solution Type
7.1.4.4.3    Rest of North America Mobile Marketing Market by Organization Size
7.1.4.4.4    Rest of North America Mobile Marketing Market by End User
7.2    Europe Mobile Marketing Market
7.2.1    Europe Mobile Marketing Market by Solution Type
7.2.1.1    Europe Mobile Marketing Mobile Web Market by Country
7.2.1.2    Europe Mobile Marketing MMS Market by Country
7.2.1.3    Europe Mobile Marketing QR Codes Market by Country
7.2.1.4    Europe Mobile Marketing Location Based Marketing Market by Country
7.2.1.5    Europe Mobile Marketing In app Messages & Push Notifications Market by Country
7.2.1.6    Europe Mobile Marketing SMS Market by Country
7.2.1.7    Europe Other Solution Type Mobile Marketing Market by Country
7.2.2    Europe Mobile Marketing Market by Organization Size
7.2.2.1    Europe Large Enterprises Mobile Marketing Market by Country
7.2.2.2    Europe Small & Medium Enterprises Mobile Marketing Market by Country
7.2.3    Europe Mobile Marketing Market by End User
7.2.3.1    Europe Retail & E-Commerce Mobile Marketing Market by Country
7.2.3.2    Europe Telecom & IT Mobile Marketing Market by Country
7.2.3.3    Europe Travel & Hospitality Mobile Marketing Market by Country
7.2.3.4    Europe BFSI Mobile Marketing Market by Country
7.2.3.5    Europe Government Mobile Marketing Market by Country
7.2.3.6    Europe Healthcare Mobile Marketing Market by Country
7.2.3.7    Europe Media & Entertainment Mobile Marketing Market by Country
7.2.3.8    Europe Other End User Mobile Marketing Market by Country
7.2.4    Europe Mobile Marketing Market by Country
7.2.4.1    Germany Mobile Marketing Market
7.2.4.1.1    Market trends and forecast:
7.2.4.1.2    Germany Mobile Marketing Market by Solution Type
7.2.4.1.3    Germany Mobile Marketing Market by Organization Size
7.2.4.1.4    Germany Mobile Marketing Market by End User
7.2.4.2    UK Mobile Marketing Market
7.2.4.2.1    Overview:
7.2.4.2.2    Market trends and forecast:
7.2.4.2.3    UK Mobile Marketing Market by Solution Type
7.2.4.2.4    UK Mobile Marketing Market by Organization Size
7.2.4.2.5    UK Mobile Marketing Market by End User
7.2.4.3    France Mobile Marketing Market
7.2.4.3.1    Market trends and forecast:
7.2.4.3.2    France Mobile Marketing Market by Solution Type
7.2.4.3.3    France Mobile Marketing Market by Organization Size
7.2.4.3.4    France Mobile Marketing Market by End User
7.2.4.4    Russia Mobile Marketing Market
7.2.4.4.1    Overview:
7.2.4.4.2    Market trends and forecast:
7.2.4.4.3    Russia Mobile Marketing Market by Solution Type
7.2.4.4.4    Russia Mobile Marketing Market by Organization Size
7.2.4.4.5    Russia Mobile Marketing Market by End User
7.2.4.5    Spain Mobile Marketing Market
7.2.4.5.1    Market trends and forecast:
7.2.4.5.2    Spain Mobile Marketing Market by Solution Type
7.2.4.5.3    Spain Mobile Marketing Market by Organization Size
7.2.4.5.4    Spain Mobile Marketing Market by End User
7.2.4.6    Italy Mobile Marketing Market
7.2.4.6.1    Market trends and forecast:
7.2.4.6.2    Italy Mobile Marketing Market by Solution Type
7.2.4.6.3    Italy Mobile Marketing Market by Organization Size
7.2.4.6.4    Italy Mobile Marketing Market by End User
7.2.4.7    Rest of Europe Mobile Marketing Market
7.2.4.7.1    Market trends and forecast:
7.2.4.7.2    Rest of Europe Mobile Marketing Market by Solution Type
7.2.4.7.3    Rest of Europe Mobile Marketing Market by Organization Size
7.2.4.7.4    Rest of Europe Mobile Marketing Market by End User
7.3    Asia Pacific Mobile Marketing Market
7.3.1    Asia Pacific Mobile Marketing Market by Solution Type
7.3.1.1    Asia Pacific Mobile Marketing Mobile Web Market by Country
7.3.1.2    Asia Pacific Mobile Marketing MMS Market by Country
7.3.1.3    Asia Pacific Mobile Marketing QR Codes Market by Country
7.3.1.4    Asia Pacific Mobile Marketing Location Based Marketing Market by Country
7.3.1.5    Asia Pacific Mobile Marketing In app Messages & Push Notifications Market by Country
7.3.1.6    Asia Pacific Mobile Marketing SMS Market by Country
7.3.1.7    Asia Pacific Other Solution Type Mobile Marketing Market by Country
7.3.2    Asia Pacific Mobile Marketing Market by Organization Size
7.3.2.1    Asia Pacific Large Enterprises Mobile Marketing Market by Country
7.3.2.2    Asia Pacific Small & Medium Enterprises Mobile Marketing Market by Country
7.3.3    Asia Pacific Mobile Marketing Market by End User
7.3.3.1    Asia Pacific Retail & E-Commerce Mobile Marketing Market by Country
7.3.3.2    Asia Pacific Telecom & IT Mobile Marketing Market by Country
7.3.3.3    Asia Pacific Travel & Hospitality Mobile Marketing Market by Country
7.3.3.4    Asia Pacific BFSI Mobile Marketing Market by Country
7.3.3.5    Asia Pacific Government Mobile Marketing Market by Country
7.3.3.6    Asia Pacific Healthcare Mobile Marketing Market by Country
7.3.3.7    Asia Pacific Media & Entertainment Mobile Marketing Market by Country
7.3.3.8    Asia Pacific Other End User Mobile Marketing Market by Country
7.3.4    Asia Pacific Mobile Marketing Market by Country
7.3.4.1    China Mobile Marketing Market
7.3.4.1.1    Overview:
7.3.4.1.2    Market trends and forecast:
7.3.4.1.3    China Mobile Marketing Market by Solution Type
7.3.4.1.4    China Mobile Marketing Market by Organization Size
7.3.4.1.5    China Mobile Marketing Market by End User
7.3.4.2    Japan Mobile Marketing Market
7.3.4.2.1    Market trends and forecast:
7.3.4.2.2    Japan Mobile Marketing Market by Solution Type
7.3.4.2.3    Japan Mobile Marketing Market by Organization Size
7.3.4.2.4    Japan Mobile Marketing Market by End User
7.3.4.3    India Mobile Marketing Market
7.3.4.3.1    Overview:
7.3.4.3.2    Market trends and forecast:
7.3.4.3.3    India Mobile Marketing Market by Solution Type
7.3.4.3.4    India Mobile Marketing Market by Organization Size
7.3.4.3.5    India Mobile Marketing Market by End User
7.3.4.4    South Korea Mobile Marketing Market
7.3.4.4.1    Market trends and forecast:
7.3.4.4.2    South Korea Mobile Marketing Market by Solution Type
7.3.4.4.3    South Korea Mobile Marketing Market by Organization Size
7.3.4.4.4    South Korea Mobile Marketing Market by End User
7.3.4.5    Singapore Mobile Marketing Market
7.3.4.5.1    Overview:
7.3.4.5.2    Market trends and forecast:
7.3.4.5.3    Singapore Mobile Marketing Market by Solution Type
7.3.4.5.4    Singapore Mobile Marketing Market by Organization Size
7.3.4.5.5    Singapore Mobile Marketing Market by End User
7.3.4.6    Malaysia Mobile Marketing Market
7.3.4.6.1    Overview:
7.3.4.6.2    Market trends and forecast:
7.3.4.6.3    Malaysia Mobile Marketing Market by Solution Type
7.3.4.6.4    Malaysia Mobile Marketing Market by Organization Size
7.3.4.6.5    Malaysia Mobile Marketing Market by End User
7.3.4.7    Rest of Asia Pacific Mobile Marketing Market
7.3.4.7.1    Market trends and forecast:
7.3.4.7.2    Rest of Asia Pacific Mobile Marketing Market by Solution Type
7.3.4.7.3    Rest of Asia Pacific Mobile Marketing Market by Organization Size
7.3.4.7.4    Rest of Asia Pacific Mobile Marketing Market by End User
7.4    LAMEA Mobile Marketing Market
7.4.1    LAMEA Mobile Marketing Market by Solution Type
7.4.1.1    LAMEA Mobile Marketing Mobile Web Market by Country
7.4.1.2    LAMEA Mobile Marketing MMS Market by Country
7.4.1.3    LAMEA Mobile Marketing QR Codes Market by Country
7.4.1.4    LAMEA Mobile Marketing Location Based Marketing Market by Country
7.4.1.5    LAMEA Mobile Marketing In app Messages & Push Notifications Market by Country
7.4.1.6    LAMEA Mobile Marketing SMS Market by Country
7.4.1.7    LAMEA Other Solution Type Mobile Marketing Market by Country
7.4.2    LAMEA Mobile Marketing Market by Organization Size
7.4.2.1    LAMEA Large Enterprises Mobile Marketing Market by Country
7.4.2.2    LAMEA Small & Medium Enterprises Mobile Marketing Market by Country
7.4.3    LAMEA Mobile Marketing Market by End User
7.4.3.1    LAMEA Retail & E-Commerce Mobile Marketing Market by Country
7.4.3.2    LAMEA Telecom & IT Mobile Marketing Market by Country
7.4.3.3    LAMEA Travel & Hospitality Mobile Marketing Market by Country
7.4.3.4    LAMEA BFSI Mobile Marketing Market by Country
7.4.3.5    LAMEA Government Mobile Marketing Market by Country
7.4.3.6    LAMEA Healthcare Mobile Marketing Market by Country
7.4.3.7    LAMEA Media & Entertainment Mobile Marketing Market by Country
7.4.3.8    LAMEA Other End User Mobile Marketing Market by Country
7.4.4    LAMEA Mobile Marketing Market by Country
7.4.4.1    Brazil Mobile Marketing Market
7.4.4.1.1    Overview:
7.4.4.1.2    Market trends and forecast:
7.4.4.1.3    Brazil Mobile Marketing Market by Solution Type
7.4.4.1.4    Brazil Mobile Marketing Market by Organization Size
7.4.4.1.5    Brazil Mobile Marketing Market by End User
7.4.4.2    Argentina Mobile Marketing Market
7.4.4.2.1    Overview:
7.4.4.2.2    Market trends and forecast:
7.4.4.2.3    Argentina Mobile Marketing Market by Solution Type
7.4.4.2.4    Argentina Mobile Marketing Market by Organization Size
7.4.4.2.5    Argentina Mobile Marketing Market by End User
7.4.4.3    UAE Mobile Marketing Market
7.4.4.3.1    Overview:
7.4.4.3.2    Market trends and forecast:
7.4.4.3.3    UAE Mobile Marketing Market by Solution Type
7.4.4.3.4    UAE Mobile Marketing Market by Organization Size
7.4.4.3.5    UAE Mobile Marketing Market by End User
7.4.4.4    Saudi Arabia Mobile Marketing Market
7.4.4.4.1    Market trends and forecast:
7.4.4.4.2    Saudi Arabia Mobile Marketing Market by Solution Type
7.4.4.4.3    Saudi Arabia Mobile Marketing Market by Organization Size
7.4.4.4.4    Saudi Arabia Mobile Marketing Market by End User
7.4.4.5    South Africa Mobile Marketing Market
7.4.4.5.1    Overview:
7.4.4.5.2    Market trends and forecast:
7.4.4.5.3    South Africa Mobile Marketing Market by Solution Type
7.4.4.5.4    South Africa Mobile Marketing Market by Organization Size
7.4.4.5.5    South Africa Mobile Marketing Market by End User
7.4.4.6    Nigeria Mobile Marketing Market
7.4.4.6.1    Overview:
7.4.4.6.2    Market trends and forecast:
7.4.4.6.3    Nigeria Mobile Marketing Market by Solution Type
7.4.4.6.4    Nigeria Mobile Marketing Market by Organization Size
7.4.4.6.5    Nigeria Mobile Marketing Market by End User
7.4.4.7    Rest of LAMEA Mobile Marketing Market
7.4.4.7.1    Market trends and forecast:
7.4.4.7.2    Rest of LAMEA Mobile Marketing Market by Solution Type
7.4.4.7.3    Rest of LAMEA Mobile Marketing Market by Organization Size
7.4.4.7.4    Rest of LAMEA Mobile Marketing Market by End User
Chapter 8.    Company profiles
8.1    IBM CORPORATION
8.1.1    Company Overview
8.1.2    Financial Analysis
8.1.3    Regional & Segmental Analysis
8.1.4    Research & Development
8.1.5    Recent strategies and developments:
8.1.5.1    Mergers and acquisitions:
8.1.5.2    Product Launch:
8.1.5.3    Expansion:
8.1.5.4    Partnership:
8.1.6    SWOT Analysis
8.2    AT&T Inc.
8.2.1    Company Overview
8.2.2    Financial Analysis
8.2.3    Segmental & Regional Analysis
8.2.4    Strategies and developments:
8.2.4.1    Acquisitions:
8.2.5    SWOT Analysis
8.3    SAP SE
8.3.1    Company Overview
8.3.2    Financial Analysis
8.3.3    Segmental and Regional Analysis
8.3.4    Research & Development Expense
8.3.5    Recent strategies and developments:
8.3.5.1    Acquisitions:
8.3.6    SWOT Analysis
8.4    Oracle Corporation
8.4.1    Company Overview
8.4.2    Financial Analysis
8.4.3    Segmental and Regional Analysis
8.4.4    Research & Development Expense
8.4.5    Recent strategies and developments:
8.4.5.1    Acquisitions:
8.4.5.2    Product Launch:
8.4.5.3    Partnerships:
8.4.5.4    Expansion:
8.4.6    SWOT Analysis
8.5    Salesforce.com, Inc.
8.5.1    Company Overview
8.5.2    Financial Analysis
8.5.3    Regional Analysis
8.5.4    Research & Development Expense
8.5.5    SWOT Analysis
8.6    Adobe Systems Inc.
8.6.1    Company Overview
8.6.2    Financial Analysis
8.6.3    Segmental and Regional Analysis
8.6.4    Research & Development Expense
8.6.5    Strategies at a Glance
8.6.5.1    Mergers & Acquisitions
8.6.5.2    Product Launch:
8.6.6    SWOT Analysis
8.7    Salmat Ltd.
8.7.1    Company Overview
8.7.2    Financial Analysis
8.7.3    Segmental and Regional Analysis
8.8    Vibes Media, LLC
8.8.1    Company Overview
8.8.2    Recent strategies and developments:
8.8.2.1    Acquisitions:
8.8.2.2    Product Launch:
8.9    Mobivity Holdings Corporation
8.9.1    Company Overview
8.9.2    Financial Analysis
8.9.3    Recent strategies and developments:
8.9.3.1    Acquisitions:
8.1    SAS Institute, Inc.
8.10.1    Company Overview
8.10.2    Financial Analysis
8.10.3    Segmental and Regional Analysis


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