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The North America Mobile Marketing Market Size would witness market growth of 21.3% CAGR during the forecast period (2018 – 2024). With the growing number of mobile phone users worldwide, the global mobile marketing market is expected to grow. Due to the increased demand for connected devices, smartphones are being quickly adopted. Consumers are directly influenced by smartphones as they come along with basic communication with their variety of features such as banking, shopping, and entertainment.
Mobile marketing is quite similar to internet marketing wherein marketers look for users who can be their customers and provide services and advertise products before such users. Mobile marketing can also be understood as an approach to understand a mobile user’s browsing and buying nature, design strategies according to mobile platform, and adoption of various mobile marketing techniques. Mobile marketers make sure that their customers are continuously getting emails, SMS, mms, and receive advertisements through other means as well.
Based on Solution type, the North America Mobile Marketing Market Size is segmented into Mobile Web, MMS, QR Codes, Location Based Marketing, in app Messages & Push Notifications, SMS, and Others. The marketing of Quick-Response Codes (QR codes) is cheaper than any other mobile marketing solutions because of their associated advantages. QR codes are easily trackable and can be found in many areas (such as social media apps and newspapers) and tend to appeal to people's curiosity. This is therefore expected to stimulate the segment's growth over the forecast period.
Based on Organization size, the North America Mobile Marketing Market Size is segmented into Large Enterprises and Small & Medium Enterprises. Based on End user, the market is segmented into Retail & E-Commerce, Telecom & IT, Travel & Hospitality, BFSI, Government, Healthcare, Media & Entertainment, and Other End User.Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The North America Mobile Marketing Market Analysis report covers theanalysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, AT&T Inc., SAP SE, Oracle Corporation, Salesforce.com Inc., Adobe Systems Inc., Salmat Ltd., Vibes Media LLC, Mobivity Holdings Corporation, and SAS Institute Inc.
Scope of the North America Mobile Marketing Market Analysis
By Solution Type
- Mobile Web
- QR Codes
- Location Based Marketing
- In app Messages & Push Notifications
By Organization Size
- Large Enterprises
- Small & Medium Enterprises
By End User
- Retail & E-Commerce
- Telecom & IT
- Travel & Hospitality
- Media & Entertainment
- Other End User
- Rest of North America
- IBM Corporation
- AT&T Inc.
- SAP SE
- Oracle Corporation
- Salesforce.com Inc.
- Adobe Systems Inc.
- Salmat Ltd.
- Vibes Media LLC
- Mobivity Holdings Corporation
- SAS Institute Inc.
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