North America Demand Side Platform Market Size, Share to 2030

North America Demand Side Platform Market Size, Share & Industry Trends Analysis Report By Channel (Video, Display, Mobile and Others), By Type (Full/Managed Service and Self Service), By Country and Growth Forecast, 2023 - 2030

Published Date: August-2023 | Number of Pages: 89 | Format: PDF | Report ID: KBV-16507

Special Offering: Industry Insights | Market Trends | Highest number of Tables | 24/7 Analyst Support


Get in-depth analysis of the COVID-19 impact on the North America Demand Side Platform Market

Market Report Description

The North America Demand Side Platform Market would witness market growth of 24.1% CAGR during the forecast period (2023-2030).

Demand Side Platform (DSP) is software that allows marketers to acquire advertising space for their advertising portfolio. Through an instantaneous bidding system and ad exchange, agencies purchase ad portfolios using this platform. These platforms advertise inventory across various media, including display, mobile, video, and native. The market is being driven by marketers' growing preference for and demand for programmatic advertising. Supply-Side Platforms (SSPs) and DSPs are two examples of programmatic advertising.

For instance, Google released three tools for advertising on Connected TV (CTV) in August 2022. It additionally developed sophisticated programmatic guarantee, Nielsen Digital Ad Ratings for audience assurances, and integrated CTV workflow throughout YouTube and other CTV apps. These additions facilitated the planning, management, and measurement of cross-channel performance for advertisers.

The landscape of Canadian advertising has undergone a profound transformation owing to digital advertising. In addition to having one of the greatest internet penetration rates in the world, Canadians spend significantly more time online than they do with any other traditional media or entertainment format, encouraging advertisers to follow suit. Canada is one of the world's major marketplaces for digital advertising, even though this amount is still a long way from the investment volume of the United States. YouthSing to the World Economic Forum, nearly half of American youths between the ages of 13 and 17 are virtually always online. YouTube, TikTok, and Instagram are this age group's most widely used social media platforms; less than a third of users claim to use Facebook.

It's hardly unexpected that marketers are increasing their investments in the space to reach their target demographic, given the tremendous growth of digital advertising. This growing dominance inside the advertising ecosystem has mirrored the continual collapse of conventional forms of advertising like print and radio. Another element influencing the shifting advertising landscape in the US is the growth of influencer marketing. Hundreds of millions follow social media influencers like Kylie Jenner and Selena Gomez, encouraging businesses to use them to market their goods & services. In light of this, the adoption of the demand side platform in the region is predicted to grow as a result of the expanding advertising sector.

The US market dominated the North America Demand Side Platform Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $22,969 million by 2030. The Canada market is poised to grow at a CAGR of 26.9% during (2023 - 2030). Additionally, The Mexico market would display a CAGR of 25.8% during (2023 - 2030).

Based on Channel, the market is segmented into Video, Display, Mobile and Others. Based on Type, the market is segmented into Full/Managed Service and Self Service. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

Free Valuable Insights: The Worldwide Demand Side Platform Market is Projected to reach USD 110 Billion by 2030, at a CAGR of 24.9%

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google LLC (Alphabet Inc.),, Inc., Adobe, Inc., The TradeDesk, Inc, MediaMath Inc., Adform, Microsoft Corporation (Xandr), SmartyAds, Gourmet Ads, and Basis Technologies.

Scope of the Study

Market Segments Covered in the Report:

By Channel

  • Video
  • Display
  • Mobile
  • Others

By Type

  • Full/Managed Service
  • Self Service

By Country

  • US
  • Canada
  • Mexico
  • Rest of North America

Key Market Players

List of Companies Profiled in the Report:

  • Google LLC (Alphabet Inc.)
  •, Inc.
  • Adobe, Inc.
  • The TradeDesk, Inc
  • MediaMath Inc.
  • Adform
  • Microsoft Corporation (Xandr)
  • SmartyAds
  • Gourmet Ads
  • Basis Technologies

Unique Offerings from KBV Research

  • Exhaustive coverage
  • The highest number of Market tables and figures
  • Subscription-based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free

Related Reports:

Global Market 2023-2030

Europe Market 2023-2030

Asia Pacific Market 2023-2030

LAMEA Market 2023-2030

Purchase Report


Special Pricing & Discounts

  • Buy Sections of This Report
  • Buy Country Level Reports
  • Request for Historical Data
  • Discounts Available for Start-Ups & Universities