North America Demand Side Platform Market Size, Share & Industry Trends Analysis Report By Channel (Video, Display, Mobile and Others), By Type (Full/Managed Service and Self Service), By Country and Growth Forecast, 2023 - 2030
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Market Report Description
The North America Demand Side Platform Market would witness market growth of 24.1% CAGR during the forecast period (2023-2030).
Demand Side Platform (DSP) is software that allows marketers to acquire advertising space for their advertising portfolio. Through an instantaneous bidding system and ad exchange, agencies purchase ad portfolios using this platform. These platforms advertise inventory across various media, including display, mobile, video, and native. The market is being driven by marketers' growing preference for and demand for programmatic advertising. Supply-Side Platforms (SSPs) and DSPs are two examples of programmatic advertising.
For instance, Google released three tools for advertising on Connected TV (CTV) in August 2022. It additionally developed sophisticated programmatic guarantee, Nielsen Digital Ad Ratings for audience assurances, and integrated CTV workflow throughout YouTube and other CTV apps. These additions facilitated the planning, management, and measurement of cross-channel performance for advertisers.
The landscape of Canadian advertising has undergone a profound transformation owing to digital advertising. In addition to having one of the greatest internet penetration rates in the world, Canadians spend significantly more time online than they do with any other traditional media or entertainment format, encouraging advertisers to follow suit. Canada is one of the world's major marketplaces for digital advertising, even though this amount is still a long way from the investment volume of the United States. YouthSing to the World Economic Forum, nearly half of American youths between the ages of 13 and 17 are virtually always online. YouTube, TikTok, and Instagram are this age group's most widely used social media platforms; less than a third of users claim to use Facebook.
It's hardly unexpected that marketers are increasing their investments in the space to reach their target demographic, given the tremendous growth of digital advertising. This growing dominance inside the advertising ecosystem has mirrored the continual collapse of conventional forms of advertising like print and radio. Another element influencing the shifting advertising landscape in the US is the growth of influencer marketing. Hundreds of millions follow social media influencers like Kylie Jenner and Selena Gomez, encouraging businesses to use them to market their goods & services. In light of this, the adoption of the demand side platform in the region is predicted to grow as a result of the expanding advertising sector.
The US market dominated the North America Demand Side Platform Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $22,969 million by 2030. The Canada market is poised to grow at a CAGR of 26.9% during (2023 - 2030). Additionally, The Mexico market would display a CAGR of 25.8% during (2023 - 2030).
Based on Channel, the market is segmented into Video, Display, Mobile and Others. Based on Type, the market is segmented into Full/Managed Service and Self Service. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google LLC (Alphabet Inc.), Amazon.com, Inc., Adobe, Inc., The TradeDesk, Inc, MediaMath Inc., Adform, Microsoft Corporation (Xandr), SmartyAds, Gourmet Ads, and Basis Technologies.
Scope of the Study
Market Segments Covered in the Report:
- Full/Managed Service
- Self Service
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- Google LLC (Alphabet Inc.)
- Amazon.com, Inc.
- Adobe, Inc.
- The TradeDesk, Inc
- MediaMath Inc.
- Microsoft Corporation (Xandr)
- Gourmet Ads
- Basis Technologies
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