According to a new report, published by KBV research, The Global Demand Side Platform Market size is expected to reach $110 billion by 2030, rising at a market growth of 24.9% CAGR during the forecast period.
The Video segment acquired the maximum revenue share in the Global Demand Side Platform Market by Channel in 2022, thereby achieving a market value of $42.1 billion by 2030. Advertisers can successfully meet their objectives by using video advertising to affect brand perception, awareness strategies, and the ability to reach new customers. Demand for video DSPs is driven by the growth of online video advertising and the acceptance of over-the-top (OTT) streaming platforms, which enable advertisers to engage viewers with fascinating video ad formats.
The Self-Service segment would grow at a CAGR of 27.6% during (2023 - 2030). With the aid of their marketing team, marketers can fully control the buying process, select inventory, and manage campaigns. Advertisers can acquire high-quality impressions at scale with minimal friction using self-service demand-side platforms, which are practical marketing tools. This element will probably fuel the demand side platform market's expansion in this segment.
The North America region dominated the Global Demand Side Platform Market by Region in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $40.4 billion by 2030. The Europe market is expected to witness a CAGR of 24.4% during (2023 - 2030). Additionally, The Asia Pacific region is anticipated to grow at a CAGR of 25.9% during (2023 - 2030).
Full Report: https://www.kbvresearch.com/demand-side-platform-market/
The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of Google LLC (Alphabet Inc.), Amazon.com, Inc., Adobe, Inc., The TradeDesk, Inc, MediaMath Inc., Adform, Microsoft Corporation (Xandr), SmartyAds, Gourmet Ads, and Basis Technologies.
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