Europe Demand Side Platform Market Size, Share & Industry Trends Analysis Report By Channel (Video, Display, Mobile and Others), By Type (Full/Managed Service and Self Service), By Country and Growth Forecast, 2023 - 2030
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Market Report Description
The Europe Demand Side Platform Market would witness market growth of 24.4% CAGR during the forecast period (2023-2030).
Demand for demand-side platforms is rising as they help advertisers with activities like buying inventory and streamlining the media buying process from many sources. The market is expanding quickly as the size of the digital market expands significantly. It is becoming simpler for users to choose DSP because of its benefits, including real-time bidding, easy management, and improved campaign reporting. In addition, the media industry's expanding need to manage and enhance data exchange accounts with a single interface is the main reason propelling the market's expansion.
High-impact display ads are most frequently used in the video medium. Marketers are introducing automated video ads buying in demand side platforms for distributing digital video advertising. This boosts audience participation on social & digital channels, provides customer reach with a new medium, and aids audience knowledge. Additionally, demand-side platform providers that wish to target freshly captive audiences have an unprecedented opportunity owing to home entertainment and mobile gaming in all of its forms. Marketers use demand-side advertising networks for gaming. The landscape for mobile gaming has evolved into a chance for advertisers to concentrate on digital ad spending.
The advertising landscape in Europe has recently undergone a significant digital transformation. Companies across the continent now focus on digital channels and platforms due to expanding internet penetration rates and the growing demand for online media content. The United Kingdom, one of the top three countries and the largest digital advertising sector in Europe, is a pioneer of this movement. Although Western Europe is undoubtedly advancing, the future of Europe's advertising environment will probably be digital.
According to the United Kingdom’s Government, the price of goods and services across the economy is affected by digital advertising expenses, estimated to be roughly £14 billion in the UK in 2019 or £500 per household. Furthermore, Facebook and Google accounted for about 80% of this expense. Nearly half of these revenues—£7 billion—were from search advertising, while more than £5 billion was spent on displays.
The Germany market dominated the Europe Demand Side Platform Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $7,362.4 million by 2030. The UK market is registering a CAGR of 23.3% during (2023 - 2030). Additionally, The France market would witness a CAGR of 25.3% during (2023 - 2030).
Based on Channel, the market is segmented into Video, Display, Mobile and Others. Based on Type, the market is segmented into Full/Managed Service and Self Service. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google LLC (Alphabet Inc.), Amazon.com, Inc., Adobe, Inc., The TradeDesk, Inc, MediaMath Inc., Adform, Microsoft Corporation (Xandr), SmartyAds, Gourmet Ads, and Basis Technologies.
Scope of the Study
Market Segments Covered in the Report:
- Full/Managed Service
- Self Service
- Rest of Europe
Key Market Players
List of Companies Profiled in the Report:
- Google LLC (Alphabet Inc.)
- Amazon.com, Inc.
- Adobe, Inc.
- The TradeDesk, Inc
- MediaMath Inc.
- Microsoft Corporation (Xandr)
- Gourmet Ads
- Basis Technologies
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