LAMEA Demand Side Platform Market Size, Share & Industry Trends Analysis Report By Channel (Video, Display, Mobile and Others), By Type (Full/Managed Service and Self Service), By Country and Growth Forecast, 2023 - 2030
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Market Report Description
The Latin America, Middle East and Africa Demand Side Platform Market would witness market growth of 28.3% CAGR during the forecast period (2023-2030).
The demand is driven by the growing shift from traditional to digital advertising and the increase in internet users. Demand for DSPs increases as advertisers seek more sophisticated targeting options to deliver individualized ads to their target audiences. Advertisers seeking efficiency and cost-effectiveness are drawn to DSPs because of their capacity to support real-time bidding and automate the ad buying process. As advertisers become more aware of the advantages of automated ad buying and the capacity to reach specific audiences at scale, programmatic advertising is becoming more widely used. Demand for DSPs that efficiently target mobile audiences has increased due to the sharp rise in mobile device usage and advertising.
DSPs can significantly improve their audience targeting capabilities by utilizing cutting-edge technologies like AI, ML, and predictive analytics. There are new options for advertisers to reach their target audiences across various touchpoints owing to integrating DSPs with other advertising channels, including linked TV, audio, and out-of-home. Emerging markets' increasing use of the internet and spending on digital advertising presents DSPs with unexplored potential for market expansion and customer acquisition. DSPs may use the enormous quantity of data to instantly optimize ad campaigns, enhancing ROI and campaign effectiveness for advertisers. As programmatic advertising has become more widely used and there has been an increased need for targeted and customized ad campaigns, the market has risen in recent years. Advertisers use DSPs to simplify ad-buying procedures, boost campaign effectiveness, and increase return on investment (ROI).
The Middle East is currently undergoing a digital transformation offering enormous economic and social growth. The MENA region's governments, companies, and citizens are progressively embracing technology to streamline operations, enhance services, and interact with stakeholders and customers. In the Middle East, e-commerce is growing quickly. This expanding sector offers a significant future opportunity for marketplaces offering e-commerce solutions like online marketplaces, payment portals, and delivery services. By 2030, AI is predicted to produce economic gains of up to $320 billion in the Middle East. The market participants operating in regional nations are expected to have significant growth opportunities due to all these factors.
The Brazil market dominated the LAMEA Demand Side Platform Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1,972.4 million by 2030. The Argentina market is showcasing a CAGR of 29% during (2023 - 2030). Additionally, The UAE market would register a CAGR of 28% during (2023 - 2030).
Based on Channel, the market is segmented into Video, Display, Mobile and Others. Based on Type, the market is segmented into Full/Managed Service and Self Service. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google LLC (Alphabet Inc.), Amazon.com, Inc., Adobe, Inc., The TradeDesk, Inc, MediaMath Inc., Adform, Microsoft Corporation (Xandr), SmartyAds, Gourmet Ads, and Basis Technologies.
Scope of the Study
Market Segments Covered in the Report:
- Full/Managed Service
- Self Service
- Saudi Arabia
- South Africa
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Google LLC (Alphabet Inc.)
- Amazon.com, Inc.
- Adobe, Inc.
- The TradeDesk, Inc
- MediaMath Inc.
- Microsoft Corporation (Xandr)
- Gourmet Ads
- Basis Technologies
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