North America Data Visualization Tools Market By Tool Type (Standalone and Integrated), By Business Function Type (Marketing & Sales, Human Resources, Operations and Others), By Deployment Type (On-premise and Cloud), By Enterprise Size (Large Enterprises and Small & Medium Enterprises), By End User (BFSI, Government & Defense, IT & Telecom, Healthcare, Manufacturing, Consumer Goods & Retail and Others), By Country, Growth Potential, Industry Analysis Report and Forecast, 2021 - 2027
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Market Report Description
The North America Data Visualization Tools Market would witness market growth of 9.7% CAGR during the forecast period (2021-2027). Data visualization is the term which is mostly utilized interchangeably with other terms like information visualization, information graphics, and statistical graphics.
In addition, data visualization is among the steps of the data science process in which the gathered, modelled and processed data must be represented visually in order to draw conclusions from it. Data visualization is also a part of the wider data presentation architecture (DPA) domain that focuses on identification, manipulation, location, formation and delivery of the data in the most effective & efficient way.
The evolving nature of data visualization is shifting businesses toward analytically driven businesses, where concerned users can discover data in different variety of graphical representation that was originally represented in tabular reports. Some of the reasons behind the shift are the expansion of big data, the requirement for personalized reports for specialized roles, multi-device access to visualization, ongoing training for business users, and ever-changing optimizing dashboards. The growth of the data visualization market would be accelerated by the growing adoption of data visualization by small & medium enterprises. The lack of budget and the absence of technical skills for making a report are some of the factors hampering the growth of the data visualization market.
There are many companies that are implementing a simplified process that includes identification, collection, maintenance, and sharing of a huge amount of data. Data visualization tools are utilized to get a quick and streamlined decision-making process for the business. All the data need to be provided with a standard visualization capability that is utilized to recognize customer preferences & tendencies, generate strategic insights, and assists in striking a balance between the demand and supply of new & current products.
In addition, aspects like the growing big data and the requirement of analytic tools in the retail sector along with the rising need to monitor data from different sources and further compile them by using various data representation. There are many data visualization tools companies that are adopting various strategies to maintain their presence in the market. Moreover, the US government has supported the regional market by encouraging a perfect environment for research & innovation, which results in improvements in different fields of science and technology.
The US market dominated the North America Data Visualization Tools Integrated Market by Country 2020, and would continue to be a dominant market till 2027. The Canada market is experiencing a CAGR of 14.3% during (2021 - 2027). Additionally, The Mexico market would witness a CAGR of 13.3% during (2021 - 2027).
The Marketing & Sales market dominated the Canada Data Visualization Tools Market by Business Function Type 2020, thereby, achieving a market value of $226.8 million by 2027. The Human Resources market is showcasing a CAGR of 12.4% during (2021 - 2027). Additionally, The Operations market is expected to witness highest CAGR of 12.9% during (2021 - 2027).
Based on Tool Type, the market is segmented into Standalone and Integrated. Based on Business Function Type, the market is segmented into Marketing & Sales, Human Resources, Operations and Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into BFSI, Government & Defense, IT & Telecom, Healthcare, Manufacturing, Consumer Goods & Retail and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Salesforce.com, Inc., SAP SE, Microsoft Corporation, Amazon.com, Inc., IBM Corporation, Oracle Corporation, Alibaba Group Holdings Limited, Alteryx, Inc., SAS Institute, Inc., and Dundas Data Visualization Inc.
Scope of the Study
Market Segments Covered in the Report:
By Tool Type
By Business Function Type
- Marketing & Sales
- Human Resources
By Deployment Type
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
By End User
- Government & Defense
- IT & Telecom
- Consumer Goods & Retail
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- Salesforce.com, Inc.
- SAP SE
- Microsoft Corporation
- com, Inc.
- IBM Corporation
- Oracle Corporation
- Alibaba Group Holdings Limited
- Alteryx, Inc.
- SAS Institute, Inc.
- Dundas Data Visualization Inc.
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