LAMEA Data Visualization Tools Market By Tool Type (Standalone and Integrated), By Business Function Type (Marketing & Sales, Human Resources, Operations and Others), By Deployment Type (On-premise and Cloud), By Enterprise Size (Large Enterprises and Small & Medium Enterprises), By End User (BFSI, Government & Defense, IT & Telecom, Healthcare, Manufacturing, Consumer Goods & Retail and Others), By Country, Growth Potential, Industry Analysis Report and Forecast, 2021 - 2027
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Market Report Description
The Latin America, Middle East and Africa Data Visualization Tools Market would witness market growth of 14.5% CAGR during the forecast period (2021-2027).
There are many companies that are implementing a simplified process that includes identification, collection, maintenance, and sharing of a huge amount of data. Data visualization tools are utilized to get a quick and streamlined decision-making process for the business. All the data need to be provided with a standard visualization capability that is utilized to recognize customer preferences & tendencies, generate strategic insights, and assists in striking a balance between the demand and supply of new & current products.
Several organizations over different verticals are adopting data visualization tools to understand data in a simple & easy manner and obtain actionable business insights from them. On cloud-based data visualization tools help companies to get a cost-efficient and scalable method for data analysis. The data visualization assists organizations to recognize business drivers and Key Performance Indicators (KPIs) by using Business Intelligence. In addition, it also helps businesses to remove the unnecessary data to evaluate the insights, trends, patterns, and using strategies that can boost their growth in the market.
LAMEA region is projected to exhibit promising CAGR during the forecast period. It is mainly due to the increasing presence of the many visualization tools providers with their customized offerings. These offerings are specially designed for the business dynamics of the region that motivate companies across the region to adopt their software or tools for fulfilling their business needs.
Customization of the offering by the visualization tools providers helps in understanding the specific needs of the companies operating in this regional market. In addition, the growing awareness among the enterprises related to the benefits of using data visualization tools is also expected to open new growth avenues for the growth of the regional market.
The Brazil market dominated the LAMEA Small & Medium Enterprises Data Visualization Tools Market by Country 2020, growing at a CAGR of 15.2 % during the forecast period. The Argentina market would witness a CAGR of 17% during (2021 - 2027). Additionally, The UAE market is exhibiting a CAGR of 16% during (2021 - 2027).
The BFSI market dominated the South Africa Data Visualization Tools Market by End User 2020, thereby, achieving a market value of $37.1 million by 2027. The Government & Defense market is experiencing a CAGR of 16.3% during (2021 - 2027). The IT & Telecom market is estimated to grow at a CAGR of 14.1% during (2021 - 2027). Additionally, The Healthcare market is expected to witness highest CAGR of 17% during (2021 - 2027).
Based on Tool Type, the market is segmented into Standalone and Integrated. Based on Business Function Type, the market is segmented into Marketing & Sales, Human Resources, Operations and Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into BFSI, Government & Defense, IT & Telecom, Healthcare, Manufacturing, Consumer Goods & Retail and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Salesforce.com, Inc., SAP SE, Microsoft Corporation, Amazon.com, Inc., IBM Corporation, Oracle Corporation, Alibaba Group Holdings Limited, Alteryx, Inc., SAS Institute, Inc., and Dundas Data Visualization Inc.
Scope of the Study
Market Segments Covered in the Report:
By Tool Type
By Business Function Type
- Marketing & Sales
- Human Resources
By Deployment Type
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
By End User
- Government & Defense
- IT & Telecom
- Consumer Goods & Retail
- Saudi Arabia
- South Africa
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Salesforce.com, Inc.
- SAP SE
- Microsoft Corporation
- com, Inc.
- IBM Corporation
- Oracle Corporation
- Alibaba Group Holdings Limited
- Alteryx, Inc.
- SAS Institute, Inc.
- Dundas Data Visualization Inc.
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