Asia Pacific Data Visualization Tools Market By Tool Type (Standalone and Integrated), By Business Function Type (Marketing & Sales, Human Resources, Operations and Others), By Deployment Type (On-premise and Cloud), By Enterprise Size (Large Enterprises and Small & Medium Enterprises), By End User (BFSI, Government & Defense, IT & Telecom, Healthcare, Manufacturing, Consumer Goods & Retail and Others), By Country, Growth Potential, Industry Analysis Report and Forecast, 2021 - 2027
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Market Report Description
The Asia Pacific Data Visualization Tools Market would witness market growth of 13.1% CAGR during the forecast period (2021-2027). Data visualization is the concept of graphical representation of all the data and information across the business. With the usage of various visual elements like graphs, maps and charts in the data visualization tools, companies become empowered to identify and understand patterns, trends and outliers in data. Big Data in the business environment makes it essential to use data visualization tools and technologies to study a huge amount of data in order to make data-driven decisions.
Moreover, there is an increasing focus of the retailers on improving the communication solutions, connectivity and gadgets that are obtaining massive amount of big data. Further, it is evaluated to study a consumer’s purchasing behaviour and pattern, which is anticipated to fuel the market growth during the forecast period. The process of representing information into a visual context like a graph or map in order to make information easier to understand by the concerned people to generate more insights is termed data visualization. The core objective of the data visualization is to simplify the evaluation the patterns, trends and outliers in huge data sets.
Asia Pacific region is witnessing an increase in the adoption of data visualization tools especially standalone visualization software. This surge in the demand for data visualization tools is supporting the overall growth of the market in this region. There are many data visualization tools provider which are using this opportunity to maintain their significant share in the market. In addition, these providers are aiming at improving their presence in the region by adopting strategies like merger & acquisitions, collaborations, and partnerships to expand their customer base in the region.
All these developments and investments by key market players are anticipated to fuel the growth of the regional market. Additionally, aspects like raising awareness among companies to recognize the patterns from the gathered data in the nations like India, China, and Japan, are projected to augment the adoption of data visualization tools in the region.
The China market dominated the Asia Pacific Cloud Data Visualization Tools Market by Country 2020, growing at a CAGR of 12.2 % during the forecast period. The Japan market is showcasing a CAGR of 13.7% during (2021 - 2027). Additionally, The India market is anticipated to witness a CAGR of 15% during (2021 - 2027).
The Large Enterprises market dominated the South Korea Data Visualization Tools Market by Enterprise Size 2020, thereby, achieving a market value of $169.4 million by 2027. The Small & Medium Enterprises market is expected to witness a CAGR of 16% during (2021 - 2027).
Based on Tool Type, the market is segmented into Standalone and Integrated. Based on Business Function Type, the market is segmented into Marketing & Sales, Human Resources, Operations and Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into BFSI, Government & Defense, IT & Telecom, Healthcare, Manufacturing, Consumer Goods & Retail and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Salesforce.com, Inc., SAP SE, Microsoft Corporation, Amazon.com, Inc., IBM Corporation, Oracle Corporation, Alibaba Group Holdings Limited, Alteryx, Inc., SAS Institute, Inc., and Dundas Data Visualization Inc.
Scope of the Study
Market Segments Covered in the Report:
By Tool Type
By Business Function Type
- Marketing & Sales
- Human Resources
By Deployment Type
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
By End User
- Government & Defense
- IT & Telecom
- Consumer Goods & Retail
- South Korea
- Rest of Asia Pacific
Key Market Players
List of Companies Profiled in the Report:
- Salesforce.com, Inc.
- SAP SE
- Microsoft Corporation
- com, Inc.
- IBM Corporation
- Oracle Corporation
- Alibaba Group Holdings Limited
- Alteryx, Inc.
- SAS Institute, Inc.
- Dundas Data Visualization Inc.
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