North America Cloud Advertising Market By Component (Platform (Without Services) and Services), By Application (Customer Management, Campaign Management, Experience Management, Analytics & Insights and Real-Time Engagement), By Deployment Type (Public Cloud and Private Cloud), By Enterprise Size (Large Enterprises and Small & Medium Enterprises), By End User (Retail & Consumer Goods, BFSI, Media & Entertainment, Education, Travel & Hospitality, Telecom, and Others), By Country, Opportunity Analysis and Industry Forecast, 2021 - 2027
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Market Report Description
The North America Cloud Advertising Market would witness market growth of 17.1% CAGR during the forecast period (2021-2027).
Cloud advertising is the cloud-based computing solution to organize the advertising-related workflows of organizations. Additionally, these solutions can be utilized in various commerce strategies like auctions and coupons. Through cloud advertising solutions, companies can support their selection, transaction, and delivery process of advertising and ad-related information where content and price are fixed. These solutions would be applied to search, mobile, display, social, and video ad formats.
There are numerous companies in this region that are increasingly investing in the digital marketing initiatives and enhancing customer experience, which is fueling the growth of the regional market. The number of smartphone users, digital media users, and advertisement expenditure have increased a lot in the past few years. In addition, companies across different industrial verticals like consumer goods, retail, and media & entertainment are highly investing in the adoption of various cloud marketing technology. Along with that, the rising demand for tailored content and experience would surge the adoption of cloud advertising in this region.
The high adoption of the latest technologies and solutions across enterprises in this region would support the growth of the regional cloud advertising market. In addition, the high internet penetration is creating lucrative opportunities for cloud advertising vendors. With the adoption of cloud-based advertising companies to build, update and manage any advertising campaign from across the world.
The presence of various key market players in this region is among the key aspects propelling the growth of the regional cloud advertising market over the forecast period. Additionally, the increasing budget of the companies across this region on advertising is estimated to open new growth prospects for the market players during the forecast period. Along with that, enterprises are highly investing in the adoption of various cloud-based solutions, which would accelerate the growth of the regional market.
The US market dominated the North America Cloud Advertising Services Market by Country 2020, and would continue to be a dominant market till 2027; thereby, achieving a market value of $657.3 million by 2027. The Canada market is experiencing a CAGR of 22.2% during (2021 - 2027). Additionally, The Mexico market would witness a CAGR of 21.2% during (2021 - 2027).
Based on Component, the market is segmented into Platform (Without Services) and Services. Based on Application, the market is segmented into Customer Management, Campaign Management, Experience Management, Analytics & Insights and Real-Time Engagement. Based on Deployment Type, the market is segmented into Public Cloud and Private Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into Retail & Consumer Goods, BFSI, Media & Entertainment, Education, Travel & Hospitality, Telecom, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, SAP SE, Oracle Corporation, Google LLC, Salesforce.com, Inc., Adobe, Inc., Experian PLC, Acquia, Inc., Demandbase, Inc., and Imagine Communications, Inc. (Harris Broadcast).
Scope of the Study
Market Segments Covered in the Report:
- Platform (Without Services)
- Customer Management
- Campaign Management
- Experience Management
- Analytics & Insights
- Real-Time Engagement
By Deployment Type
- Public Cloud
- Private Cloud
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
By End User
- Retail & Consumer Goods
- Media & Entertainment
- Travel & Hospitality
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- IBM Corporation
- SAP SE
- Oracle Corporation
- Google LLC
- Salesforce.com, Inc.
- Adobe, Inc.
- Experian PLC
- Acquia, Inc.
- Demandbase, Inc.
- Imagine Communications, Inc. (Harris Broadcast)
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