Europe Cloud Advertising Market By Component (Platform (Without Services) and Services), By Application (Customer Management, Campaign Management, Experience Management, Analytics & Insights and Real-Time Engagement), By Deployment Type (Public Cloud and Private Cloud), By Enterprise Size (Large Enterprises and Small & Medium Enterprises), By End User (Retail & Consumer Goods, BFSI, Media & Entertainment, Education, Travel & Hospitality, Telecom, and Others), By Country, Opportunity Analysis and Industry Forecast, 2021 - 2027
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Market Report Description
The Europe Cloud Advertising Market would witness market growth of 17.7% CAGR during the forecast period (2021-2027).
In the last few years, the cloud advertising market has played a crucial role in several industrial applications like targeted marketing, dynamic advertisement insertion, and quicker data-to-decision time. There is a wide range of applications of cloud advertising such as campaign management, customer management, real-time engagement, analytics and insights, and experience management. There is a surge in applications of cloud advertising solutions because companies are increasingly leveraging data and gaining competitive advantages in the market along with enhancing their operational excellence. This would augment the growth of the cloud advertising market during the forecast period.
As advertising plays an important role in a product lifecycle, companies are investing a significant part of their budget on advertising through different forms and models. Cloud advertising is the new approach adopted by companies for marketing, which utilizes the latest methods and workflows. Additionally, the adoption of cloud-based advertising solutions enables companies to boost their efficiency, and hence the demand for cloud advertising would surge throughout the forecast period.
Further, the companies are estimated to increase their investment in cloud advertising, which would support the growth of the regional cloud advertising market. In several cases, cloud-based advertising platforms would help companies to host banner ads, which would accelerate the regional market growth. Other benefits offered by cloud advertising like better flexibility and scalability would also motivate enterprises to adopt this solution, and hence, fueling the growth of the regional market during the forecast period.
The flexibility offered by cloud-based advertising services is attracting more customers, which is further propelling the growth of the market. This flexibility decreases the possibility of having a bad campaign because all the data under this type of campaign is gathered in real-time and is quickly available to the advertisers. Several cloud-based advertising platforms host a company’s banner ads in different cases. Due to this, companies can get several advantages like the collection of data and optimization of campaigns, and real-time campaign updates. Along with that, companies also do not require to work with big files that can get corrupted and do not require complicated backup plans in case of disaster strikes since all of the vital display ads would be saved in the cloud.
The Germany market dominated the Europe Cloud Advertising Campaign Management Market by Country 2020, thereby, achieving a market value of $112.7 million by 2027. The UK market is exhibiting a CAGR of 16% during (2021 - 2027). Additionally, The France market is poised to grow at a CAGR of 17.7% during (2021 - 2027).
Based on Component, the market is segmented into Platform (Without Services) and Services. Based on Application, the market is segmented into Customer Management, Campaign Management, Experience Management, Analytics & Insights and Real-Time Engagement. Based on Deployment Type, the market is segmented into Public Cloud and Private Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into Retail & Consumer Goods, BFSI, Media & Entertainment, Education, Travel & Hospitality, Telecom, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Free Valuable Insights: The Global Cloud Advertising Market Size will Hit $7.2 Billion by 2027, at a CAGR of 18.6%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, SAP SE, Oracle Corporation, Google LLC, Salesforce.com, Inc., Adobe, Inc., Experian PLC, Acquia, Inc., Demandbase, Inc., and Imagine Communications, Inc. (Harris Broadcast).
Scope of the Study
Market Segments Covered in the Report:
- Platform (Without Services)
- Customer Management
- Campaign Management
- Experience Management
- Analytics & Insights
- Real-Time Engagement
By Deployment Type
- Public Cloud
- Private Cloud
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
By End User
- Retail & Consumer Goods
- Media & Entertainment
- Travel & Hospitality
- Rest of Europe
Key Market Players
List of Companies Profiled in the Report:
- IBM Corporation
- SAP SE
- Oracle Corporation
- Google LLC
- Salesforce.com, Inc.
- Adobe, Inc.
- Experian PLC
- Acquia, Inc.
- Demandbase, Inc.
- Imagine Communications, Inc. (Harris Broadcast)
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