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Rising health concerns has compelled consumers to look for light beer owing to low calories and limited alcohol content. Microbreweries segment witnessed significant growth due of changing habits of consumers and inclination towards new variety of beers. Craft beer, which is handcrafted and infused with native flavors has further added to the demand for microbreweries. Changing lifestyles of consumers is adding to the growth of premium beer market. Consumers have increasingly opted for premium beers, which are expensive and are refined in flavors to maintain their social status. The North America beer market is expected to grow at a CAGR of 5.7% during the forecast period (2016-2022). Based on categories, the beer market is classified into light beer and strong beer. The strong beer market holds larger market share in terms of value. The report highlights the adoption of Beer Systems in North America.
Based on Product Type, the market is segmented into Light Beer and Strong Beer. Based on Production, the market is segmented into Macro Brewery and Micro Brewery. Based on Category, the market is segmented into Premium Category, Super Premium Category, and Normal Category. Based on Packaging, the market is segmented into Canned Beer, Bottled Beer, and Draught Beer. The report also covers country wise segmentation of Beer market. The countries included in the report are US, Canada, Mexico, and Rest of North America.
Key companies profiled in the report includes Heinekin N.V., Anheuser-Busch InBev., Tsingtao Brewery Co. Ltd., Carlsberg Group, Diageo Plc., Molson Coors Brewing Company, Boston Beer Company, Beijing Yanjing Brewery Co., Ltd and United Breweries Group.