North America Augmented Reality Market By Component (Hardware and Software), By Device (Head Mounted Display, Head up Display, Hand Held Devices, Smart Glass and Others), By End User (Consumer, Enterprise, Commercial, Healthcare, Automotive, Aerospace & Defense and Others), By Country, Industry Analysis and Forecast, 2020 - 2026
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The North America Augmented Reality Market would witness market growth of 44% CAGR during the forecast period (2020-2026). Enterprises are extensively using augmented reality apps to monitor inventory, give information on available stock, and save time and travel expenses via remote assistance. With the help of augmented technology, enterprises are empowered in providing training, data visualization, collaboration, marketing, and inspection, repairs, solving complicated problems, and reducing errors. These benefits and the superior customization provided by augmented reality will fuel its adoption for different applications in enterprises.
Progressing advances in technology combined with the rising demand for technology in healthcare education and surgical visualization are expected to boost the growth of the augmented reality market. The technology offers real-time data and helps healthcare professionals during complex surgical procedures. It aids in enhancing and securing the treatment of a patient by reducing the threats for invasive surgery procedures. The patient education and results are enhanced by the applications of computer-generated perceptual information associated with olfactory, visual, haptic, somatosensory, and auditory. After reading the facial expressions, physical gestures, and voice tones, these tools can also help in detecting the indications of depression and other mental disorders.
The incorporation of AI with technology is further transforming the healthcare industry. For example, in September 2018, Purdue University in Indiana created a technique, utilizing telestrator technology and AR tools and associating healthcare professionals in remote areas with expert surgeons and physicians. The device incorporates a transparent headset screen display that offers real-time on-screen comments to patients.
Based on Component, the market is segmented into Hardware and Software. Based on Device, the market is segmented into Head Mounted Display, Head up Display, Hand Held Devices, Smart Glass and Others. Based on End User, the market is segmented into Consumer, Enterprise, Commercial, Healthcare, Automotive, Aerospace & Defense and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google, Inc., Apple, Inc., Microsoft Corporation, Samsung Electronics Co., Ltd. (Samsung Group), Sony Corporation, Qualcomm, Inc., Vuzix Corporation, PTC, Inc., Lenovo Group Limited and Alibaba Group Holdings Limited.
Scope of the Study
Market Segments Covered in the Report:
- Head Mounted Display
- Head up Display
- Hand Held Devices
- Smart Glass
By End User
- Aerospace & Defense
- Rest of North America
- Google, Inc.
- Apple, Inc.
- Microsoft Corporation
- Samsung Electronics Co., Ltd. (Samsung Group)
- Sony Corporation
- Qualcomm, Inc.
- Vuzix Corporation
- PTC, Inc.
- Lenovo Group Limited
- Alibaba Group Holdings Limited.
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