Asia Pacific Augmented Reality Market By Component (Hardware and Software), By Device (Head Mounted Display, Head up Display, Hand Held Devices, Smart Glass and Others), By End User (Consumer, Enterprise, Commercial, Healthcare, Automotive, Aerospace & Defense and Others), By Country, Industry Analysis and Forecast, 2020 - 2026
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The Asia Pacific Augmented Reality Market would witness market growth of 48.5% CAGR during the forecast period (2020-2026). Deployment of technology in the gaming industry will permit users to examine the physical environment and offer an improved experience by incorporating visual & audio content. With the help of this technology, a user is offered an interactive experience of a real-world environment on tablets, smartphones, and portable gaming systems. As the augmented reality advances, it helps software engineers to develop innovative games to improve the experiences and skills of the end-user.
As augmented reality becomes more mature, it will become more prevalent among various applications. Since its inception, technology firms and marketers have had to deal with the viewpoint that augmented reality is much more than merely a marketing tool. On the other hand, there is proof that consumers have started to gain substantial benefits from this feature and expect it as part of their buying process.
For instance, some early adopters of AR in the retail sector have developed technologies that are intended to improve the consumer shopping experience. By integrated augmented reality into catalog apps, stores allow consumers to visualize how various products would look in different environments. For furniture, consumers focus the camera at the suitable room and the product comes in the foreground. Moreover, the advantages of augmented reality could expand to the healthcare sector, wherein it assumes a much significant role. One way of extending benefit could be through apps that empower users to see highly comprehensive, 3D images of various body systems when they float their mobile device over a target picture. For instance, augmented reality could act as a robust learning tool for medical experts during their training period.
Based on Component, the market is segmented into Hardware and Software. Based on Device, the market is segmented into Head Mounted Display, Head up Display, Hand Held Devices, Smart Glass and Others. Based on End User, the market is segmented into Consumer, Enterprise, Commercial, Healthcare, Automotive, Aerospace & Defense and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google, Inc., Apple, Inc., Microsoft Corporation, Samsung Electronics Co., Ltd. (Samsung Group), Sony Corporation, Qualcomm, Inc., Vuzix Corporation, PTC, Inc., Lenovo Group Limited and Alibaba Group Holdings Limited.
Scope of the Study
Market Segments Covered in the Report:
- Head Mounted Display
- Head up Display
- Hand Held Devices
- Smart Glass
By End User
- Aerospace & Defense
- South Korea
- Rest of Asia Pacific
- Google, Inc.
- Apple, Inc.
- Microsoft Corporation
- Samsung Electronics Co., Ltd. (Samsung Group)
- Sony Corporation
- Qualcomm, Inc.
- Vuzix Corporation
- PTC, Inc.
- Lenovo Group Limited
- Alibaba Group Holdings Limited.
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