Europe Augmented Reality Market By Component (Hardware and Software), By Device (Head Mounted Display, Head up Display, Hand Held Devices, Smart Glass and Others), By End User (Consumer, Enterprise, Commercial, Healthcare, Automotive, Aerospace & Defense and Others), By Country, Industry Analysis and Forecast, 2020 - 2026
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Market Report Description
The Europe Augmented Reality Market would witness market growth of 45.2% CAGR during the forecast period (2020-2026). Augmented reality can be considered as a profoundly visual, interactive way of providing pertinent digital information in the context of the physical environment - connecting employees and enhancing business outcomes. Industrial augmented reality provides a beneficial method to develop and deliver easily consumable work directions by overlaying digital content onto real-world work environments.
For decades, isolated applications of AR have been there. However, only in recent years, the technologies unleashed its full potential and became available. AR changes a multitude of data and analytics into animations or images that are overlaid on the actual world. Presently, the majority of AR applications are delivered through mobile devices, but delivery will move to hands-free wearables like head-mounted displays or smart glasses.
However, the majority of people are aware of simple AR entertainment applications, like Snapchat filters and the game Pokemon Go, AR is being deployed in far more resulting ways in both business-to-business settings and consumer. For instance, AR “heads-up” displays that put navigation, collision warning, and other information directly in the line of sight of drivers is now available in many car models. Currently various companies are testing Wearable AR devices for factory workers that superimpose production-assembly or service directions. AR is replacing or complementing conventional manuals and training procedures at an ever-increasing pace.
Based on Component, the market is segmented into Hardware and Software. Based on Device, the market is segmented into Head Mounted Display, Head up Display, Hand Held Devices, Smart Glass and Others. Based on End User, the market is segmented into Consumer, Enterprise, Commercial, Healthcare, Automotive, Aerospace & Defense and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google, Inc., Apple, Inc., Microsoft Corporation, Samsung Electronics Co., Ltd. (Samsung Group), Sony Corporation, Qualcomm, Inc., Vuzix Corporation, PTC, Inc., Lenovo Group Limited and Alibaba Group Holdings Limited.
Scope of the Study
Market Segments Covered in the Report:
- Head Mounted Display
- Head up Display
- Hand Held Devices
- Smart Glass
By End User
- Aerospace & Defense
- Rest of Europe
- Google, Inc.
- Apple, Inc.
- Microsoft Corporation
- Samsung Electronics Co., Ltd. (Samsung Group)
- Sony Corporation
- Qualcomm, Inc.
- Vuzix Corporation
- PTC, Inc.
- Lenovo Group Limited
- Alibaba Group Holdings Limited.
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