North America A2P Messaging Market By Component (Platform and A2P Service), By Application (Customer Relationship Management Services, Promotional & Marketing Services, Authentication Services, Pushed Content Services and Others), By Deployment Type (On Premise and Cloud), By End User (BFSI, Hyperlocal Businesses, Travel & Hospitality, Healthcare, Retail & eCommerce and Others), By Country, Industry Analysis and Forecast, 2020 - 2026
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The North America A2P Messaging Market would witness market growth of 3.5% CAGR during the forecast period (2020-2026). A2P messaging is an effective and reliable mode of communication for the businesses or companies in the market, which helps them to connect with their users through mobile. Text messaging helps companies to inform their users about any updates for enhancing their experience that impacts the revenue growth of any firm. Companies use SMS to generate leads, build customer relationships, and increasing sales of the firm over the broad range of sectors like travel & tourism, BFSI, marketing, retail & eCommerce, hyper-local businesses, and healthcare.
The market of A2P messaging is booming across the world and will continue to develop in the future. The MNO companies are continuously securing their networks and face many problems presented by grey-routes. Along with that, OTT messaging applications are creating more problems for the revenues of A2P companies. There is a depleting revenue rate of the mobile operators across the world, due to the unauthorized grey routes.
The acceptance of A2P SMS services is estimated to accumulate significant traction over the forecast years. It is due to the increasing number of business players in the various domains, including healthcare, tourism, and banking that are majorly in the favor of utilizing A2P SMS as a default mode for employee engagement, marketing communications, and circulating notifications, reminders, and alert. Although, with the accumulation of traffic through A2P SMS, vendors working in the A2P SMS market are developing more flexible and scalable solutions according to the evolving business method over the forecast period.
Companies around the world are primarily aimed at tailoring their engagement strategy and mobile network operators are inclining toward A2P SMS to achieve this goal. The adoption of A2P SMS in companies of various sizes, non-profit or profit, etc., is increasing as organizations continue to opt for various ways to break through the severe competition in the diverse industrial sectors.
Based on Component, the market is segmented into Platform and A2P Service. Based on Application, the market is segmented into Customer Relationship Management Services, Promotional & Marketing Services, Authentication Services, Pushed Content Services and Others. Based on Deployment Type, the market is segmented into On Premise and Cloud. Based on End User, the market is segmented into BFSI, Hyperlocal Businesses, Travel & Hospitality, Healthcare, Retail & eCommerce and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include AT&T, Inc., Orange S.A., Twilio, Inc., Tata Communications Limited (Tata Group), Sinch AB, China Mobile Limited, Proximus Group (BICS), Sify Technologies Limited, Infobip Ltd., and Genesys Telecommunications Laboratories, Inc.
Scope of the Study
Market Segments Covered in the Report:
- A2P Service
- Customer Relationship Management Services
- Promotional & Marketing Services
- Authentication Services
- Pushed Content Services
By Deployment Type
- On Premise
By End User
- Hyperlocal Businesses
- Travel & Hospitality
- Retail & eCommerce
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- AT&T, Inc.
- Orange S.A.
- Twilio, Inc.
- Tata Communications Limited (Tata Group)
- Sinch AB
- China Mobile Limited
- Proximus Group (BICS)
- Sify Technologies Limited
- Infobip Ltd.
- Genesys Telecommunications Laboratories, Inc.
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