The Europe A2P Messaging Market would witness market growth of 3.6% CAGR during the forecast period (2020-2026). A2P is also termed as professional or enterprise SMS. The A2P services refer to the process wherein an application sends messages to the mobile/device user. It is also used in various technical modes as a medium for communicating with consumers, authenticate customers of online services or provide time-sensitive alerts. These A2P SMS services find potential application in business to improve the communication platform between organizations and individuals.
Things that are included in A2P SMS are critical alerts, two-factor authentication, banking notifications, automatic booking confirmations, loyalty programs, and marketing notifications, and many more. There is increasing adoption of the A2P SMS application in various corporate platforms, online reservation systems, and support services, which enhances the communication process and increases efficiency.
The banking and financial industry is among the major end users, largely driven by the A2P messaging market by providing automated, event based SMS notifications to clients’ mobile phones for various years now, with examples include withdrawal notifications, balance statements, anti-fraud alerts and payment reminders. With the usage of smartphones in the majority of the industries like retail, healthcare, media and entertainment, tourism, banking, and insurance, A2P SMS messaging proved to be the most efficient and effective mode to outreach the broad consumer base.
Based on Component, the market is segmented into Platform and A2P Service. Based on Application, the market is segmented into Customer Relationship Management Services, Promotional & Marketing Services, Authentication Services, Pushed Content Services and Others. Based on Deployment Type, the market is segmented into On Premise and Cloud. Based on End User, the market is segmented into BFSI, Hyperlocal Businesses, Travel & Hospitality, Healthcare, Retail & eCommerce and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Free Valuable Insights: A2P Messaging Market in Europe is expected to register a CAGR of 3.6% during the forecast period (2020-2026)
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include AT&T, Inc., Orange S.A., Twilio, Inc., Tata Communications Limited (Tata Group), Sinch AB, China Mobile Limited, Proximus Group (BICS), Sify Technologies Limited, Infobip Ltd., and Genesys Telecommunications Laboratories, Inc.
By Component
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