Asia Pacific A2P Messaging Market By Component (Platform and A2P Service), By Application (Customer Relationship Management Services, Promotional & Marketing Services, Authentication Services, Pushed Content Services and Others), By Deployment Type (On Premise and Cloud), By End User (BFSI, Hyperlocal Businesses, Travel & Hospitality, Healthcare, Retail & eCommerce and Others), By Country, Industry Analysis and Forecast, 2020 - 2026
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The Asia Pacific A2P Messaging Market would witness market growth of 3.85% CAGR during the forecast period (2020-2026). A2P messaging or business SMS is a kind of SMS messaging method, in which a text message is sent to the user’s device from a software application owned by an organization. Further, Mobile users will choose to subscribe to text message alerts that enable them to interact with businesses with the help of a mobile network connection. Although, A2P messaging is majorly one-way communication that means the recipient may not respond to it. A2P messaging is among the cost-effective method for companies to raise their engagement with the customers because the majority of the text messages are opened by the receiver.
The increasing adoption of the A2P SMS services in various companies and sectors is making it the default mode for circulating notifications, marketing communications, reminders, alerts, and employee engagement. Moreover, the growth of the A2P messaging market is driven by the increasing number of mobile users around the world. Along with this, the increasing adoption of A2P technology in the banking industry and the increasing affinity towards mobile marketing are propelling the growth of the A2P messaging market. In particular, two-factor authentication for web platforms and services is expected to boost the growth of the A2P messaging market.
Although, apart from some drivers, there are few challenges also, which are restricting the growth of the market. These restricting factors include increasing mobile instant messaging apps hamper the growth of the market. Moreover, the problem of mobile spam also hinders the growth rate of the A2P market.
Based on Component, the market is segmented into Platform and A2P Service. Based on Application, the market is segmented into Customer Relationship Management Services, Promotional & Marketing Services, Authentication Services, Pushed Content Services and Others. Based on Deployment Type, the market is segmented into On Premise and Cloud. Based on End User, the market is segmented into BFSI, Hyperlocal Businesses, Travel & Hospitality, Healthcare, Retail & eCommerce and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include AT&T, Inc., Orange S.A., Twilio, Inc., Tata Communications Limited (Tata Group), Sinch AB, China Mobile Limited, Proximus Group (BICS), Sify Technologies Limited, Infobip Ltd., and Genesys Telecommunications Laboratories, Inc.
Scope of the Study
Market Segments Covered in the Report:
- A2P Service
- Customer Relationship Management Services
- Promotional & Marketing Services
- Authentication Services
- Pushed Content Services
By Deployment Type
- On Premise
By End User
- Hyperlocal Businesses
- Travel & Hospitality
- Retail & eCommerce
- South Korea
- Rest of Asia Pacific
Key Market Players
List of Companies Profiled in the Report:
- AT&T, Inc.
- Orange S.A.
- Twilio, Inc.
- Tata Communications Limited (Tata Group)
- Sinch AB
- China Mobile Limited
- Proximus Group (BICS)
- Sify Technologies Limited
- Infobip Ltd.
- Genesys Telecommunications Laboratories, Inc.
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