LAMEA A2P Messaging Market By Component (Platform and A2P Service), By Application (Customer Relationship Management Services, Promotional & Marketing Services, Authentication Services, Pushed Content Services and Others), By Deployment Type (On Premise and Cloud), By End User (BFSI, Hyperlocal Businesses, Travel & Hospitality, Healthcare, Retail & eCommerce and Others), By Country, Industry Analysis and Forecast, 2020 - 2026
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The Latin America, Middle East and Africa A2P Messaging Market would witness market growth of 3.94% CAGR during the forecast period (2020-2026). Over the years, SMS services have developed as people around the globe are opting the instant messaging applications like WeChat, Hike, and WhatsApp. The network providers are constantly finding some different ways to assure the utilization of SMS. The total engagement or user traffic for A2P SMS is gaining momentum, which is estimated to continue during the forecast period. Big giants and medium-sized enterprises around the globe are aiming to increase employee and customer engagement, which is supporting the growth of the A2P messaging market.
While A2P SMS boosts and revolutionize business messaging, many key players of the market are developing new A2P technologies which support the growth of the market. Major portion of the A2P traffic is expected to be driven by SMS over the forecast period, because of which the technological development of the A2P SMS market is expected to emerge. The expanding number of mobile users across the world, increasing inclination towards mobile marketing, growing adoption in the banking industry, and two-factor authentication, especially for web platforms and services are among the main factors, which will propel the growth of the market during the forecast period.
Based on Component, the market is segmented into Platform and A2P Service. Based on Application, the market is segmented into Customer Relationship Management Services, Promotional & Marketing Services, Authentication Services, Pushed Content Services and Others. Based on Deployment Type, the market is segmented into On Premise and Cloud. Based on End User, the market is segmented into BFSI, Hyperlocal Businesses, Travel & Hospitality, Healthcare, Retail & eCommerce and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include AT&T, Inc., Orange S.A., Twilio, Inc., Tata Communications Limited (Tata Group), Sinch AB, China Mobile Limited, Proximus Group (BICS), Sify Technologies Limited, Infobip Ltd., and Genesys Telecommunications Laboratories, Inc.
Scope of the Study
Market Segments Covered in the Report:
- A2P Service
- Customer Relationship Management Services
- Promotional & Marketing Services
- Authentication Services
- Pushed Content Services
By Deployment Type
- On Premise
By End User
- Hyperlocal Businesses
- Travel & Hospitality
- Retail & eCommerce
- Saudi Arabia
- South Africa
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- AT&T, Inc.
- Orange S.A.
- Twilio, Inc.
- Tata Communications Limited (Tata Group)
- Sinch AB
- China Mobile Limited
- Proximus Group (BICS)
- Sify Technologies Limited
- Infobip Ltd.
- Genesys Telecommunications Laboratories, Inc.
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