Mobile Apps and Web Analytics Market

Global Mobile Apps and Web Analytics Market Size, Share & Industry Trends Analysis Report By Application, By Vertical, By Deployment Mode, By Organization Size (Large Enterprises and Small & Medium Enterprises), By Component, By Regional Outlook and Forecast, 2022 - 2028

Report Id: KBV-13976 Publication Date: February-2023 Number of Pages: 441
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Market Report Description

The Global Mobile Apps and Web Analytics Market size is expected to reach $22.9 billion by 2028, rising at a market growth of 16.2% CAGR during the forecast period.

Web analytics is the collection, synthesis, and analysis of online data to enhance the user experience on a website. It is a valuable technique for maintaining and optimizing websites, web applications, and other web-based goods. It is heavily data-driven and facilitates the development of high-quality website judgments. Web analytics may also provide ideas for enhancing business offerings and driving growth.

Mobile Apps and Web Analytics Market - Global Opportunities and Trends Analysis Report 2018-2028

Product managers can use web analytics, data scientists, UX designers, and others to optimize their website or product experience to fulfill customer needs. Whereas mobile analytics entails measuring and analyzing data created by mobile platforms and properties, such as mobile websites and mobile applications. Mobile Analytics evaluates user involvement with the app in addition to app-related information like app launches, app installs, taps, screens, app versions, events, flows, user retention, and more.

Also, like web analytics, mobile analytics tracks and evaluates similar parameters regarding users, such as how many new users are utilizing the application, their countries, devices, and the system versions. The contrast between mobile analytics and web analytics is reflected in their respective names: mobile analytics collects data from mobile apps, while web analytics and product analytics collect data from users' experiences on desktop and mobile websites.

Data collecting, data analysis, and data interpretation are three parts of the analysis. In this context, "data" refers to how people engage with and utilize the user program. When teams identify the appropriate metrics and monitor them, they can evaluate the outcomes and advantages of decisions to determine which adjustments are most effective. If adequately implemented, the user may attract more users to download the mobile app, track app usage and user experience to keep users engaged for extended periods and drive repeat visits.

COVID-19 Impact Analysis

COVID-19 has brought uncertainty and damage to most industries, negatively affecting supply chains, distribution, and marketing channels. The growth of COVID-19 has also affected industries associated with cutting-edge technology. The market for mobile apps and web analytics has mixed responses to COVID-19. The shutdown of factories and corporations to prevent the spread of the virus impacted the market due to the decreased usage by end-users. However, the pandemic has increased the demand for 24/7 customer assistance; mobile apps, including AI chatbots, assist end users with app navigation and query resolution.

Market Growth Factors

Increasing digitalization and e-commerce trend

Internet's rapid expansion has altered how customers shop. This trend is rapidly expanding, with increasing numbers of customers using mobile apps and websites for online purchasing. With the increasing use of smartphones, internet usage is also on the rise, creating tremendous opportunities for shops to sell things online. The adoption of mobile devices, cloud solutions, and social media platforms has increased dramatically over the past decade, creating economic opportunities for mobile apps and online analytics. Customers in many places value their mobile devices more than other channels and favor mobile applications. These factors are boosting the market's growth.

Tracking and optimizing marketing campaigns

Unique and trackable links can be generated for offline and online marketing efforts. Tracking these special links can provide information on how users received these marketing campaigns and whether they were lucrative. By monitoring everything feasible, companies may identify campaigns with potential significant returns and eliminate campaigns with poor performance. Unique linkages permit tracking of offline-to-online efforts as well. A business may, for instance, publish its unique link at an event or use it in mailing campaigns whose results could be tracked online. These factors are driving the market growth in the projected period.

Mobile Apps and Web Analytics Market Share and Industry Analysis Report 2021

Market Restraining Factors

Data security and regulatory compliance

Customers' information, such as purchases, online transactions, and subscriptions, may be accessible to the companies whose services they utilize when data is collected. Some organizations may trade these datasets with other organizations for mutual gain. Specific acquired data may be used against an individual, nation, or society. Sometimes organizations may not be cautious about the type of customer data they acquire and the data's security and confidentiality. Customers may lose trust in a business due to a data breach, which may harm the organization. The concerns regarding data safety might hamper the growth of mobile apps and web analytics.

Application Outlook

Based on application, the mobile apps and web analytics market is segmented into search engine ranking & tracking, mobile advertising & marketing analytics, marketing automation & content marketing, application performance & advertising optimization, in app & web behavioral analysis and social media management & others. The search engine ranking & tracking segment led the mobile apps and web analytics market with maximum revenue share in 2021. This is because it is one of the best ways to check if the efforts produce the outcomes the company wants. Click-through rates improve every time the company moves up one position in the organic search results. Also, the user may compare the rankings of their website and all of their competitors for each of those keywords using various services.

Mobile Apps and Web Analytics Market Share 2021

The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.

Component Outlook

On the basis of component, the mobile apps and web analytics market is divided into solution and services. The solution segment dominated the mobile apps and web analytics market with maximum revenue share in 2021. This is because the mobile app and web solutions offer small businesses simple and inexpensive marketing options. They link businesses with their customers by developing innovative and eye-catching mobile applications and websites that can be accessed from iOS, android, and HTML5. Vendors not only make marketing tools but also teach their clients how to utilize them.

Deployment Mode Outlook

Based on deployment mode, the mobile apps and web analytics market is segmented into cloud and on-premise. The cloud segment registered the highest revenue share in the mobile apps and web analytics market in 2021. This is due to the fact that smart analytics platform is a flexible, open, and secure analytics platform that facilitates an organization's transformation into an intelligence-driven enterprise. Organizations pick the cloud to construct their data cloud due to its unique capacity to power data-driven transformation. Data Cloud may revolutionize users' decision-making and translate information into action.

Organization Size Outlook

On the basis of organization size, the mobile apps and web analytics market is classified into large enterprises and small & medium enterprises. The small & medium enterprises segment acquired a remarkable growth rate in the mobile apps and web analytics market in 2021. The growth is due to the fact that visitors or 'traffic' is the backbone of any website, and knowing how many people visit a site on any given time and observing the performance in that traffic is essential. Tracking a visitor, or more specifically, 'session,' is a core capability of all online analytics solutions.

Vertical Outlook

Based on the vertical, the mobile apps and web analytics market is bifurcated into BFSI, retail & ecommerce, government & public sector, media & entertainment, energy & utilities, telecommunication, manufacturing, transportation & logistics, travel & hospitality and other. The retail & e-commerce segment recorded a promising growth rate in the mobile apps and web analytics market in 2021. The growth is attributed to the various features of the analytic-based services like campaign monitoring, branding entails creative marketing and positioning strategies. These let the retail businesses experiment and discover what works and what does not for their business.

Mobile Apps and Web Analytics Market Report Coverage
Report Attribute Details
Market size value in 2021 USD 8.1 Billion
Market size forecast in 2028 USD 22.9 Billion
Base Year 2021
Historical Period 2018 to 2020
Forecast Period 2022 to 2028
Revenue Growth Rate CAGR of 16.2% from 2022 to 2028
Number of Pages 441
Number of Table 703
Report coverage Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Market Share Analysis, Competitive Landscape, Companies Strategic Developments, Company Profiling
Segments covered Component, Deployment Mode, Organization Size, Application, Vertical, Region
Country scope US, Canada, Mexico, Germany, UK, France, Russia, Spain, Italy, China, Japan, India, South Korea, Singapore, Malaysia, Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria
Growth Drivers
  • Increasing digitalization and e-commerce trend
  • Tracking and optimizing marketing campaigns
  • Data security and regulatory compliance

Regional Outlook

Region-wise, the mobile apps and web analytics market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region held the highest revenue share in the mobile apps and web analytics market in 2021. This is because of the well-established economy and a large-scale investment in AI-enabled infrastructure; as a result, both startups and well-established enterprises are focusing on building novel AI-enabled solutions for a variety of industrial verticals. Implementation of data management technologies, government regulations, the existence of established players, and company interest in implementing ML and BI solutions are aiding the market expansion in the North America region.

Free Valuable Insights: Global Mobile Apps and Web Analytics Market size to reach USD 22.9 Billion by 2028

KBV Cardinal Matrix - Mobile Apps and Web Analytics Market Competition Analysis

Mobile Apps and Web Analytics Market - Competitive Landscape and Trends by Forecast 2028

The major strategies followed by the market participants is Partnership. Based on the Analysis presented in the Cardinal matrix; Microsoft Corporation and Google LLC are the forerunners in the Mobile Apps and Web Analytics Market. Companies such as SAP SE, IBM Corporation and Adobe, Inc. are some of the key innovators in Mobile Apps and Web Analytics Market.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include SAP SE, IBM Corporation, Amazon Web Services, Inc. (, Inc.), Teradata Corporation, Microsoft Corporation, Oracle Corporation, Google LLC (Alphabet, Inc.), SAS Institute, Inc., Adobe, Inc., and Micro Focus International PLC (Open Text Corporation).

Strategies deployed in Mobile Apps and Web Analytics Market

» Partnerships, Collaborations and Agreements:

  • Dec-2022: Amazon Web Services, Inc. teamed up with Slalom, LLC, a business and technology consulting firm in America. Under this collaboration, the companies would work to build accelerators and vertical solutions on AWS for customers in financial services, life sciences, healthcare, the public sector etc. to deliver specialized end-to-end modernization and cloud migration services for accelerating the cloud journeys.
  • 2022-Jan: SAP SE came into partnership with Icertis, a company providing contact management software. This partnership would allow customers to advantage of latest innovations for contract management to manage their core business processes.
  • Jun-2021: Amazon Web Services, Inc. partnered with Salesforce, a cloud-based software company. This partnership would simplify the lives of developers and allow them to create applications by following any method and at any location.
  • Jun-2021: Teradata collaborated with Deloitte, a company providing audit, financial, advisory services. This collaboration would remove the complexity of data migration and support organizations with the latest abilities of the future on cloud.
  • Jun-2020: SAS came into partnership with Microsoft Corp., an American multinational company providing computer software. This partnership would allow customers to explore new tools to drive innovation with the help of SAS Analytics offerings on Microsoft Azure. Additionally, the partnering companies would assist customers across various industries and horizontals to manage complex and critical analytical challenges.

» Product Launches and Product Expansions:

  • Nov-2022: IBM released IBM Business Analytics Enterprise, a software developed to help businesses to break down data and analytics silos to navigate unpredictable disruptions and make data-driven decisions quickly. Moreover, this product would include IBM Analytics Content Hub which assists in simplifying how users access and discover planning and analytics tools from numerous vendors in a single dashboard view.
  • Oct-2022: SAP SE and Sailing Yacht Research Foundation unveiled Sail Insight, an app developed for the global sailing community. This app would increase the power of the company's sailing analytics database to develop a mobile app that permits the sailing community to explore information and data to improve performance and enrich the event and race experience.
  • Aug-2022: Teradata Corp. unveiled VantageCloud, a management and control dashboard. The product would handle analytic workload needs at all levels in the organization. Moreover, this would allow companies to be more experimental, agile and innovative in straightforward solutions without compromising cost visibility and governance.
  • Mar-2022: Adobe released Adobe Sensei; an AI engine equipped with Adobe Experience Cloud. The product would help in achieving the things that are hard to believe such as millions of direct interactions with customers at any moment.

» Acquisitions and Mergers:

  • 2022-Jul: SAP SE completed the acquisition of Askdata, a company providing IT services. This acquisition would ease the process of interacting, searching and collaborating on live data without the use of a self-service analytics solution. This would allow enterprises to improve end-to-end business processes and enhance customer experience and operational efficiency.
  • Feb-2021: SAP SE took over AppGyver Oy, a company providing a no-code platform. Through this acquisition, the company would develop apps. Through this acquisition, the company would be able to assist customers to adapt their IT systems more efficiently and optimize the usability of the application. Additionally, SAP would provide a complete range of integrated and simple application development tools to help teams, customers and partners in enhancing process automation.
  • Jan-2021: SAS completed the acquisition of Boemska, a company providing investment analytics solutions. This acquisition would improve SAS Viya, an analytics platform. This would add new features that promote the goal of SAS in helping customer migration to the cloud and assisting the entire analytics life cycle.
  • Dec-2020: IBM took over Instana, a company engaged in building application performance management software. Through this acquisition, the company would provide AI-based automation abilities to handle the complexity of modern applications that spreads across hybrid cloud landscapes. Additionally, the IBM clients would have the option to save the existing investment and advantage from the latest observability features of Instana.

Scope of the Study

Market Segments Covered in the Report:

By Application

  • Search Engine Ranking & Tracking
  • Mobile Advertising & Marketing Analytics
  • Marketing Automation & Content Marketing
  • Application Performance & Advertising Optimization
  • In App & Web Behavioral Analysis
  • Social Media Management & Others

By Vertical

  • BFSI
  • Telecommunication
  • Media & Entertainment
  • Retail & Ecommerce
  • Government & Public Sector
  • Transportation & Logistics
  • Manufacturing
  • Travel & Hospitality
  • Healthcare & Lifesciences
  • Others

By Deployment Mode

  • Cloud
  • On-premise

By Organization Size

  • Large Enterprises
  • Small & Medium Enterprises

By Component

  • Solution
    • Data Analytics
    • Data Management
    • Data Discovery
    • Data Visualization
  • Services

By Geography

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

  • SAP SE
  • IBM Corporation
  • Amazon Web Services, Inc. (, Inc.)
  • Teradata Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Google LLC (Alphabet, Inc.)
  • SAS Institute, Inc.
  • Adobe, Inc.
  • Micro Focus International PLC (Open Text Corporation)
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Frequently Asked Questions About This Report

The global Mobile Apps and Web Analytics Market size is expected to reach $22.9 billion by 2028.

Increasing digitalization and e-commerce trend are driving the market in coming years, however, Data security and regulatory compliance restraints the growth of the market.

SAP SE, IBM Corporation, Amazon Web Services, Inc. (, Inc.), Teradata Corporation, Microsoft Corporation, Oracle Corporation, Google LLC (Alphabet, Inc.), SAS Institute, Inc., Adobe, Inc., and Micro Focus International PLC (Open Text Corporation).

The BFSI segment acquired maximum revenue share in the Global Mobile Apps and Web Analytics Market by Vertical in 2021 thereby, achieving a market value of $4.6 billion by 2028.

The Large Enterprises segment is leading the Global Mobile Apps and Web Analytics Market by Organization Size in 2021 thereby, achieving a market value of $14.8 billion by 2028.

The North America market dominated the Global Mobile Apps and Web Analytics Market by Region in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $7.9 billion by 2028.



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