The Global Mobile Apps and Web Analytics Market will Hit $22.9 Billion by 2028, at a CAGR of 16.2%

Published Date: 28-Feb-2023

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Mobile Apps and Web Analytics Market Growth, Trends and Report Highlights

According to a new report, published by KBV research, The Global Mobile Apps and Web Analytics Market size is expected to reach $22.9 billion by 2028, rising at a market growth of 16.2% CAGR during the forecast period.

The Mobile Advertising & Marketing Analytics segment is showcasing a CAGR of 16% during (2022 - 2028). This is because mobile marketing is significantly less expensive than other types of advertising. For instance, the production and acquisition costs for print, TV, and outdoor are much higher. Mobile marketing is so finely targeted which creates superior results. Users can choose the communication channels that suit their budget because mobile marketing offers several channels. Using location services is a crucial aspect of personalization.

The BFSI segment acquired maximum revenue share in the Global Mobile Apps and Web Analytics Market by Vertical in 2021 thereby, achieving a market value of $4.6 billion by 2028. This is due to the fact that traditional banking approaches are revolutionized by AI and analytics, resulting in more robust, linked, and dynamic ecosystems to meet clients' ever-changing needs. The banking and finance business relies on cutting-edge methods to meet client requirements and help them operate efficiently. By delivering strategic insights into the area of potential, these solutions enable banks to respond faster and more effectively to stakeholder needs.

The On-premise segment has shown the growth rate of 13.7% during (2022 - 2028). This is because of the configuration that enables databases and software to be implemented entirely on an organization's infrastructure. In practice, it implies that organizations know where the data is held, how it is handled, and who has access to it. The user maintains the information on their servers, thus avoiding the danger associated with sharing data with third parties. With on-premises hosting, organizations have complete ownership and control.

The Large Enterprises segment is leading the Global Mobile Apps and Web Analytics Market by Organization Size in 2021 thereby, achieving a market value of $14.8 billion by 2028. This is due to the increase in smartphone usage and internet penetration. There is a rise in mobile advertising and the emergence of disruptive digital technologies, such as IoT and data analytics. It helps investigate various factors, including the source of visits, the number of visitors, page views, and their behavior on the website. Web analytics enhance a business's decision-making process by delivering insights drawn from collected data which aids in creating successful marketing initiatives, thus propelling the segment's growth.

The Services segment is showcasing a CAGR of 18.3% during (2022 - 2028). This is due to the fact that this service enables seamless design, personalization, and functionality along a vast array of mobile platforms. In addition, such services allow businesses to post simultaneously to social media, their app, and their mobile website. This allows secure hosting with limitless space on dedicated servers. Hence the numerous features prioritizing ROI and customer retention will surge the segment's growth.

The North America market dominated the Global Mobile Apps and Web Analytics Market by Region in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $7.9 billion by 2028. The Europe market is poised to grow at a CAGR of 15.8% during (2022 - 2028). Additionally, The Asia Pacific market would witness a CAGR of 16.8% during (2022 - 2028).

Full Report:

The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of SAP SE, IBM Corporation, Amazon Web Services, Inc. (, Inc.), Teradata Corporation, Microsoft Corporation, Oracle Corporation, Google LLC (Alphabet, Inc.), SAS Institute, Inc., Adobe, Inc., and Micro Focus International PLC (Open Text Corporation).

Global Mobile Apps and Web Analytics Market Segmentation

By Application

  • Search Engine Ranking & Tracking
  • Mobile Advertising & Marketing Analytics
  • Marketing Automation & Content Marketing
  • Application Performance & Advertising Optimization
  • In App & Web Behavioral Analysis
  • Social Media Management & Others

By Vertical

  • BFSI
  • Telecommunication
  • Media & Entertainment
  • Retail & Ecommerce
  • Government & Public Sector
  • Transportation & Logistics
  • Manufacturing
  • Travel & Hospitality
  • Healthcare & Lifesciences
  • Others

By Deployment Mode

  • Cloud
  • On-premise

By Organization Size

  • Large Enterprises
  • Small & Medium Enterprises

By Component

  • Solution
    • Data Analytics
    • Data Management
    • Data Discovery
    • Data Visualization
  • Services

By Geography

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Companies Profiled

  • SAP SE
  • IBM Corporation
  • Amazon Web Services, Inc. (, Inc.)
  • Teradata Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Google LLC (Alphabet, Inc.)
  • SAS Institute, Inc.
  • Adobe, Inc.
  • Micro Focus International PLC (Open Text Corporation)

Unique Offerings from KBV Research

  • Exhaustive coverage
  • The highest number of Market tables and figures
  • Subscription-based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free

Related Reports:

North America Mobile Apps and Web Analytics Market size & Opportunities 2022-2028

Europe Mobile Apps and Web Analytics Market & Growth Forecast 2022-2028

Asia Pacific Mobile Apps and Web Analytics Market Share & Industry Outlook to 2028

LAMEA Mobile Apps and Web Analytics Market Growth, Trends & Forecasts 2022-2028

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