LAMEA Mobile Apps and Web Analytics Market

LAMEA Mobile Apps and Web Analytics Market Size, Share & Industry Trends Analysis Report By Application, By Vertical, By Deployment Mode, By Organization Size (Large Enterprises and Small & Medium Enterprises), By Component, By Country and Growth Forecast, 2022 - 2028

Report Id: KBV-13979 Publication Date: February-2023 Number of Pages: 160
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Market Report Description

The Latin America, Middle East and Africa Mobile Apps and Web Analytics Market would witness market growth of 19.4% CAGR during the forecast period (2022-2028).

Businesses can use this information to optimize underperforming pages and promote higher-performing pages throughout their website. For instance, news publishers can use analytics to influence a website makeover that may result in a subscriber boost in conversions and a rise in digital subscriptions. Conversions could be actual purchases, subscriptions to the newsletter, or contact form submissions.

Web analytics can provide statistics regarding the overall number of conversions, the amount earned from conversions, the conversion rate (the number of conversions divided by the number of website sessions), and the abandonment rate. Analytic service users may also view the "conversion route," which illustrates how users navigated their website before converting. As mentioned earlier, conversion rate optimization (CRO) can be performed by analyzing the data, as CRO will assist in designing the website to maximize the number and quality of conversions.

Government initiatives and a schedule of global and local events are likely to stimulate a boom in demand in the country's hospitality industry. Sports events, demand for staycations, cruise business, travelers from GCC nations, exhibitions, cuisine festivals, and other similar events will propel Qatar's hospitality industry to unparalleled growth in 2022. The hotel market's supply is expected to surpass 44,000 rooms by the end of 2022, representing a nearly 50 percent increase from the current collection of 30,000 rooms and providing potential. The availability of a robust hospitality sector is anticipated to increase the mobile apps and web analytics to better reach out to consumers, thereby surging the LAMEA region's market expansion.

The Brazil market dominated the LAMEA Mobile Apps and Web Analytics Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $423.2 million by 2028. The Argentina market is experiencing a CAGR of 20% during (2022 - 2028). Additionally, The UAE market would display a CAGR of 19% during (2022 - 2028).

Based on Application, the market is segmented into Search Engine Ranking & Tracking, Mobile Advertising & Marketing Analytics, Marketing Automation & Content Marketing, Application Performance & Advertising Optimization, In App & Web Behavioral Analysis, and Social Media Management & Others. Based on Vertical, the market is segmented into BFSI, Telecommunication, Media & Entertainment, Retail & Ecommerce, Government & Public Sector, Transportation & Logistics, Manufacturing, Travel & Hospitality, Healthcare & Lifesciences, and Others. Based on Deployment Mode, the market is segmented into Cloud and On-premise. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Component, the market is segmented into Solution (Data Analytics, Data Management, Data Discovery, and Data Visualization) and Services. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

Free Valuable Insights: The Global Mobile Apps and Web Analytics Market is Predict to reach $22.9 Billion by 2028, at a CAGR of 16.2%

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include SAP SE, IBM Corporation, Amazon Web Services, Inc. (, Inc.), Teradata Corporation, Microsoft Corporation, Oracle Corporation, Google LLC (Alphabet, Inc.), SAS Institute, Inc., Adobe, Inc., and Micro Focus International PLC (Open Text Corporation)

Scope of the Study

Market Segments Covered in the Report:

By Application

  • Search Engine Ranking & Tracking
  • Mobile Advertising & Marketing Analytics
  • Marketing Automation & Content Marketing
  • Application Performance & Advertising Optimization
  • In App & Web Behavioral Analysis
  • Social Media Management & Others

By Vertical

  • BFSI
  • Telecommunication
  • Media & Entertainment
  • Retail & Ecommerce
  • Government & Public Sector
  • Transportation & Logistics
  • Manufacturing
  • Travel & Hospitality
  • Healthcare & Lifesciences
  • Others

By Deployment Mode

  • Cloud
  • On-premise

By Organization Size

  • Large Enterprises
  • Small & Medium Enterprises

By Component

  • Solution
    • Data Analytics
    • Data Management
    • Data Discovery
    • Data Visualization
  • Services

By Country

  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

  • SAP SE
  • IBM Corporation
  • Amazon Web Services, Inc. (, Inc.)
  • Teradata Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Google LLC (Alphabet, Inc.)
  • SAS Institute, Inc.
  • Adobe, Inc.
  • Micro Focus International PLC (Open Text Corporation)
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