Europe Mobile Apps and Web Analytics Market Size, Share & Industry Trends Analysis Report By Application, By Vertical, By Deployment Mode, By Organization Size (Large Enterprises and Small & Medium Enterprises), By Component, By Country and Growth Forecast, 2022 - 2028

The Europe Mobile Apps and Web Analytics Market would witness market growth of 15.8% CAGR during the forecast period (2022-2028).

Mobile analytics focuses on distinct people and captures their demographics, habits, and interactions within the user experience of an app. It then aggregates this information with that of comparable users to track trends more effectively. As organizations invest thousands of dollars in mobile marketing, monitoring how customers interact with the ads is essential, which can be achieved with these analytics-based services.

It is common knowledge that customers prefer free apps over expensive ones. Currently, most firms offer free app downloads and generate revenue by making a profit with app-to-app advertising, offering premium in-app currency for real-money purchases, including a storefront for in-app purchases ending streaming content. A company's choice of monetization methods will vary depending on its verticals. By carefully monitoring them, organizations may assess user engagement with the company's monetization options and determine how to persuade consumers to spend more money.

Germany has a sophisticated, non-discriminatory financial services infrastructure. Bank loans continue to be the primary source of funding for businesses, particularly the small and medium-sized organizations that makeup Germany's renowned Mittelstand, even if corporate financing through capital markets is on the rise. Germany's overall banking system enables its more than 36,000 bank branches to trade securities, accept deposits, and lend money to consumers. A robust banking sector will increase the utilization of mobile apps and web analytics for providing enhanced services, thereby propelling market growth in the region.

The Germany market dominated the Europe Mobile Apps and Web Analytics Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $1,492.1 million by 2028. The UK market is anticipated to grow at a CAGR of 14.8% during (2022 - 2028). Additionally, The France market would experience a CAGR of 16.6% during (2022 - 2028).

Based on Application, the market is segmented into Search Engine Ranking & Tracking, Mobile Advertising & Marketing Analytics, Marketing Automation & Content Marketing, Application Performance & Advertising Optimization, In App & Web Behavioral Analysis, and Social Media Management & Others. Based on Vertical, the market is segmented into BFSI, Telecommunication, Media & Entertainment, Retail & Ecommerce, Government & Public Sector, Transportation & Logistics, Manufacturing, Travel & Hospitality, Healthcare & Lifesciences, and Others. Based on Deployment Mode, the market is segmented into Cloud and On-premise. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Component, the market is segmented into Solution (Data Analytics, Data Management, Data Discovery, and Data Visualization) and Services. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

Free Valuable Insights: The Global Mobile Apps and Web Analytics Market will Hit $22.9 Billion by 2028, at a CAGR of 16.2%

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include SAP SE, IBM Corporation, Amazon Web Services, Inc. (Amazon.com, Inc.), Teradata Corporation, Microsoft Corporation, Oracle Corporation, Google LLC (Alphabet, Inc.), SAS Institute, Inc., Adobe, Inc., and Micro Focus International PLC (Open Text Corporation)

Scope of the Study

Market Segments Covered in the Report:

By Application

• Search Engine Ranking & Tracking
• Mobile Advertising & Marketing Analytics
• Marketing Automation & Content Marketing
• Application Performance & Advertising Optimization
• In App & Web Behavioral Analysis
• Social Media Management & Others

By Vertical

• BFSI
• Telecommunication
• Media & Entertainment
• Retail & Ecommerce
• Government & Public Sector
• Transportation & Logistics
• Manufacturing
• Travel & Hospitality
• Healthcare & Lifesciences
• Others

By Deployment Mode

• Cloud
• On-premise

By Organization Size

• Large Enterprises
• Small & Medium Enterprises

By Component

• Solution
  • Data Analytics
  • Data Management
  • Data Discovery
  • Data Visualization
• Services

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Key Market Players

List of Companies Profiled in the Report:

• SAP SE
• IBM Corporation
• Amazon Web Services, Inc. (Amazon.com, Inc.)
• Teradata Corporation
• Microsoft Corporation
• Oracle Corporation
• Google LLC (Alphabet, Inc.)
• SAS Institute, Inc.
• Adobe, Inc.
• Micro Focus International PLC (Open Text Corporation)

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