The Latin America, Middle East and Africa Greeting Cards Market would witness market growth of 2.3% CAGR during the forecast period (2023-2030).
Personalized greeting cards have seen a surge in demand. Consumers seek unique, customized cards that reflect their individuality, allowing them to add personal messages, photos, or specific designs. This trend aligns with the desire for more intimate and meaningful communication. The integration of digital elements into traditional greeting cards has become increasingly popular. From e-cards to QR codes and augmented reality (AR), technology is being used to enhance the greeting card experience. Digital cards offer convenience, immediate delivery, and sometimes interactive elements, appealing to tech-savvy consumers.
The market is witnessing a rise in niche and specialized cards catering to specific demographics or occasions. These cards cater to diverse themes, cultures, and identities, filling a gap in the market for representation and inclusivity. Examples include cards for specific cultural celebrations, LGBTQ+ communities, or mental health awareness. As environmental consciousness grows, consumers increasingly opt for eco-friendly and sustainable greeting cards. There's a shift toward cards made from recycled materials, eco-friendly inks, and biodegradable packaging. This trend reflects a broader consumer desire for products that align with their environmental values.
The E-commerce landscape in the LAMEA region encompasses various retail models, from established marketplaces to smaller niche platforms. Marketplaces such as Jumia in Africa, MercadoLibre in Latin America, and Souq (now Amazon.sa) in the Middle East have become prominent players, offering various products and services to cater to diverse consumer demands. As per the data released by the Government of UAE in 2023, consumer spending in the UAE is increasing rapidly. The retail economy saw a noteworthy 13 percent gain in expenditure, with hypermarkets and supermarkets (11 percent) and general retail (9 percent). As a result, with the rising e-commerce sector in countries like Brazil and the UAE, the LAMEA region will see increased demand for greeting cards in the upcoming years.
The Brazil market dominated the LAMEA Greeting Cards Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $384 Million by 2030. The Argentina market is showcasing a CAGR of 3.1% during (2023 - 2030). Additionally, The UAE market would register a CAGR of 3.2% during (2023 - 2030).
Based on Type, the market is segmented into Traditional Card, and eCard. Based on Distribution Channel, the market is segmented into Offline, and Online. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
Free Valuable Insights: The Worldwide Greeting Cards Market is Projected to reach USD 21.5 Billion by 2030, at a CAGR of 1.6%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include American Greeting Corporation (Clayton, Dubilier & Rice LLC), Avanti Press Inc., Card Factory plc (Charterhouse Capital Partners), Herbert Walkers, Galison Publishing LLC (The McEvoy Group, LLC), Hallmark Cards, Inc. IG Design Group Plc, Archies Limited, and Crane & Co. (Mohawk Fine Papers Inc.).
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