The Europe Greeting Cards Market would witness market growth of 1.5% CAGR during the forecast period (2023-2030).
Greeting cards, once solely associated with personal communication, have found diverse applications across various spheres, transcending traditional uses. The flexibility and emotional resonance of greeting cards have made them relevant in several domains. The fundamental application remains personal exchanges for birthdays, holidays, anniversaries, and special occasions. Greeting cards offer a tangible and expressive means to convey emotions, fostering personal connections. In the corporate world, greeting cards are utilized for client appreciation, employee recognition, and business relationships. They play a role in expressing gratitude, extending well wishes, and marking significant milestones for clients, partners, and employees.
Moreover, greeting cards have become an integral part of marketing strategies, serving as a tool for brand recognition and customer engagement. Companies often use personalized cards to reinforce brand identity, send seasonal greetings, and build a more personal connection with their audience. Greeting cards are employed for event invitations, be it weddings, parties, or corporate events. Their customizable nature allows for including specific event details and personalized messages. During sympathy, grief, or support, greeting cards offer a thoughtful way to convey condolences, support, and comforting messages to those in need.
The European Union's single market facilitates cross-border trade among EU member countries, eliminating trade barriers and fostering a more unified marketplace. This has encouraged e-commerce growth by allowing businesses to reach a larger customer base. As per the data released in 2022 by the International Trade Administration, the European region as a sector boasts more online shopper engagement than the North American region, with 83% of its total retail consumers shopping online within the last year. Western European consumers led e-commerce shopping for the European region, with 83% of the population indicating that they had shopped online in 2020. Average consumer spending per capita in the European region is led by the United Kingdom, followed by Germany, Spain, and the Nordic countries. Thus, rising disposable income and e-commerce in European countries are expected to expand the regional market.
The Germany market dominated the Europe Greeting Cards Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1,572.7 Million by 2030. The UK market is experiencing a CAGR of 1.1% during (2023 - 2030). Additionally, The France market would exhibit a CAGR of 2% during (2023 - 2030).
Based on Type, the market is segmented into Traditional Card, and eCard. Based on Distribution Channel, the market is segmented into Offline, and Online. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Free Valuable Insights: The Global Greeting Cards Market will Hit $21.5 Billion by 2030, at a CAGR of 1.6%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include American Greeting Corporation (Clayton, Dubilier & Rice LLC), Avanti Press Inc., Card Factory plc (Charterhouse Capital Partners), Herbert Walkers, Galison Publishing LLC (The McEvoy Group, LLC), Hallmark Cards, Inc. IG Design Group Plc, Archies Limited, and Crane & Co. (Mohawk Fine Papers Inc.).
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