The Asia Pacific Greeting Cards Market would witness market growth of 1.9% CAGR during the forecast period (2023-2030).
The market is influenced by various factors that shape its dynamics, market segmentation, and consumer behavior. Consumer preferences drive the diversity in card designs, themes, and formats. Trends such as personalization, eco-friendliness, and inclusivity heavily impact the market as consumers seek unique, sustainable, and culturally relevant options. Design trends and innovations in printing technology significantly impact the market. Digital printing, 3D printing, and advancements in design software have revolutionized card production, allowing for intricate and high-quality designs at a faster pace.
Furthermore, the rise of e-commerce has transformed the distribution landscape, offering consumers convenience and accessibility. Traditional brick-and-mortar stores, online retailers, specialty shops, and artist marketplaces all contribute to the varied availability of greeting cards. Increasing awareness and concern for the environment have prompted a shift toward eco-friendly materials and sustainable practices in the production and distribution of greeting cards. Consumers show a growing preference for recycled materials, eco-friendly inks, and biodegradable packaging. Technology integration within greeting cards, such as AR, VR, NFC, and QR codes, has influenced consumer engagement and added value through interactive experiences.
Consumer spending power has expanded in several Asian countries due to the growing middle class. This change in demographics has increased demand for various online goods and services. The National Investment Promotion and Facilitation Agency of India has released data indicating that the e-commerce sector in India has been growing at an increasing rate. Regarding Gross Merchandise Value, the Indian e-commerce industry was projected to be over $55 billion in 2021. It is projected to generate a $350 billion yearly gross merchandise value by 2030. Thus, e-commerce sector growth in Asia-Pacific will increase demand for greeting cards in the region.
The China market dominated the Asia Pacific Greeting Cards Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1,798.5 Million by 2030. The Japan market is registering a CAGR of 1.6% during (2023 - 2030). Additionally, The India market would showcase a CAGR of 2.2% during (2023 - 2030).
Based on Type, the market is segmented into Traditional Card, and eCard. Based on Distribution Channel, the market is segmented into Offline, and Online. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
Free Valuable Insights: The Global Greeting Cards Market is Predict to reach $21.5 Billion by 2030, at a CAGR of 1.6%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include American Greeting Corporation (Clayton, Dubilier & Rice LLC), Avanti Press Inc., Card Factory plc (Charterhouse Capital Partners), Herbert Walkers, Galison Publishing LLC (The McEvoy Group, LLC), Hallmark Cards, Inc. IG Design Group Plc, Archies Limited, and Crane & Co. (Mohawk Fine Papers Inc.).
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