LAMEA Customer Communications Management Market By Component (Solution and Services), By Organization Size (Large Enterprises and Small & Medium Enterprises), By Deployment Mode (On-premise and Cloud), By End User (IT & Telecom, Retail & eCommerce, BFSI, Healthcare, Energy & Utilities, Government & Defense and Others), By Country, Growth Potential, Industry Analysis Report and Forecast, 2021 - 2027
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Market Report Description
The Latin America, Middle East and Africa Customer Communications Management Market would witness market growth of 15.1% CAGR during the forecast period (2021-2027).
Customer Communications Management refers to software that helps organizations in handling customer communications across the different channels like email, printed documents, web pages and text messages. This software requires an automated process, which includes not only the delivery of the message but also the categories of messages as per the various customer profiles and contexts. The CCM solutions assist in developing customized and interactive communications with the customers with the help of the automated process of content generation and its delivery. The customized documents help in making an impact on the customers’ mind, which further enhanced customer retention for the company.
Customer Communications management software helps in better management of communications & interactions between companies & their customers. It is majorly used to obtain better knowledge about the customers. It also helps companies to garner all needed information regarding customers like their preferences and queries. By using CCM, companies can better understand their target & potential customers by using a different medium like social media, to solve their query and communicate with their customers in an improved way.
There are several organizations in the LAMEA region that are widely adopting customer communications management solution to increase their market share and attain stability for their business. The increasing awareness among the companies about the importance of maintaining a good connection with their customer is contributing to the growing demand for CCM solutions and thus boosting the growth of the regional market.
Companies in South Africa also have a complete understanding and analysis of their customers’ activities & queries and respond to their customers by using the best solutions, which can fulfil their expectations and increase their customer satisfaction. It will further strengthen their connections with their customer and build customers’ loyalty over their brands. Thus, LAMEA region is projected to record a promising CAGR during the forecast period.
The Brazil market dominated the LAMEA Energy & Utilities Customer Communications Management Market by Country 2020, and would continue to be a dominant market till 2027. The Argentina market would witness a CAGR of 16.7% during (2021 - 2027). Additionally, The UAE market is expected to witness a CAGR of 15.7% during (2021 - 2027).
Based on Component, the market is segmented into Solution and Services. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Deployment Mode, the market is segmented into On-premise and Cloud. Based on End User, the market is segmented into IT & Telecom, Retail & eCommerce, BFSI, Healthcare, Energy & Utilities, Government & Defense and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Oracle Corporation, Capgemini SE, Newgen Software Technologies Limited, OpenText Corporation, Zendesk, Inc., Hyland Software, Inc., Quadient SA, PLDT, Inc. (Smart Communications, Inc.), and ISIS Papyrus Europe AG.
Scope of the Study
Market Segments Covered in the Report:
By Organization Size
- Large Enterprises
- Small & Medium Enterprises
By Deployment Mode
- IT & Telecom
- Retail & eCommerce
- Energy & Utilities
- Government & Defense
- Saudi Arabia
- South Africa
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Adobe, Inc.
- Oracle Corporation
- Capgemini SE
- Newgen Software Technologies Limited
- OpenText Corporation
- Zendesk, Inc.
- Hyland Software, Inc.
- Quadient SA
- PLDT, Inc. (Smart Communications, Inc.)
- ISIS Papyrus Europe AG
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