The Asia Pacific Customer Communications Management Market would witness market growth of 13.6% CAGR during the forecast period (2021-2027).
The customer communications management solutions help in developing a personalized and interactive communication process for a company with their customers through the automated process of content creation and distribution of that content. By using customized documents, companies can create an impact on their customers’ mind that helps in improving their customer retention. These solutions also minimize the overall costs of making documents and correspondence. Due to this, there is a growing demand for CCM software among small and medium-sized enterprises (SMEs). The CCM solutions also help the companies in fulfilling the regulations related to customer privacy concerns. The increasing popularity of social media and adoption of smartphones are anticipated to open new growth prospects for the CCM market because social media & smartphones help companies to target their customers directly on the basis of their preferences.
Asia Pacific region is witnessing gradual adoption of CCM solutions owing to the entry of various key players of the CCM market in the region. This would further fuel the growth of the regional market during the forecast period. In addition, developing economies like India and China are motivating various key players to enter the market and expand their geographical footprints, which will further surge the growth of the market. Companies in this region are majorly implementing CCM solution in their premises to improve their reach to the customers and retain their existing customers. All these factors are projected to support the growth of the regional market during the forecast period.
The SMEs in this region are increasingly investing in advanced technologies like ML, AI, and data analytics, to survive in the market and utilize more opportunities. Companies are significantly implementing CCM solutions in their premises to establish improved and interactive communication model. Cloud computing technology is majorly adopted by companies in the developed nations of this region like Japan, and Singapore. The rising adoption of cloud technology is anticipated to surge the growth of the CCM market since it is utilized as a repository of data that can be further analyzed.
The growing requirement of keeping the customers engaged by establishing effective communication among companies and customers through various channels is estimated to bolster the growth of the market. Companies have to continuously provide relevant documents and promotional offers to engage and communicate with their customers to maintain a healthy customer relationship. At present, customers prefer to communicate with the companies via various channels like email, voice, mobile, SMS and social media.
The China market dominated the Asia Pacific Cloud Customer Communications Management Market by Country 2020, thereby, achieving a market value of $90 million by 2027. The Japan market is exhibiting a CAGR of 14.4% during (2021 - 2027). Additionally, The India market is anticipated to witness a CAGR of 15.7% during (2021 - 2027).
Based on Component, the market is segmented into Solution and Services. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Deployment Mode, the market is segmented into On-premise and Cloud. Based on End User, the market is segmented into IT & Telecom, Retail & eCommerce, BFSI, Healthcare, Energy & Utilities, Government & Defense and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
Free Valuable Insights: The Worldwide Customer Communications Management Market is Projected to reach USD 2.6 Billion by 2027, at a CAGR of 11.8%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Oracle Corporation, Capgemini SE, Newgen Software Technologies Limited, OpenText Corporation, Zendesk, Inc., Hyland Software, Inc., Quadient SA, PLDT, Inc. (Smart Communications, Inc.), and ISIS Papyrus Europe AG.
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