Europe Customer Success Platforms Market By Component (Platforms (Without Services) and Services), By Application (Sales & Marketing Optimization, Customer Service, Risk & Compliance Management, Reporting & Analytics, Customer Segmentation & Onboarding, and Others), By Deployment Type (On-premise and Cloud), By Enterprise Size (Large Enterprises and Small & Medium Enterprises), By End User (BFSI, Retail & eCommerce, Transportation & Logistics, Healthcare, Telecom & IT, Government & Public Sector and Others), By Country, Industry Analysis and Forecast, 2020 - 2026
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The Europe Customer Success Platforms Market would witness market growth of 19.7% CAGR during the forecast period (2020-2026). Customer services are getting more sophisticated due to different factors such as the rising adoption of digitalization in almost every industry vertical & customers using several channels to connect with brands. As a result of this aspect, enterprises are facing many challenges like managing & supporting several customer channels and provide stability of experience across the channels.
The requirement for customer success platform solutions around the world is expected to be fueled by the capability to automate & scale business with the help of engaging clients throughout the lifecycle.
The rising product adoption, declined churn rate & many up-selling opportunities are some of the factors which are expected to boost the growth of the global customer success platforms market. The demand is further encouraged by the capability to scale and automate business combined with the help of engaging customers across the lifecycle. The demand for customer success platforms is increasingly pushed by the rising data value as a result of digitization.
Moreover, the growth of the customer success platforms market is further propelled by the ability to recognize the cross-sell & up-sell opportunities and deal with the areas of response on a priority basis. The global customer success platform market is witnessing massive growth due to the increasing technological developments such as Artificial Intelligence & Machine Learning. On the other hand, the growth of the customer success platforms market is hampered by various data limitations & security problems. Moreover, there are many obstacles in the market growth such as limitations in the synchronization & aggregation of data from various tools.
Based on Component, the market is segmented into Platforms (Without Services) and Services. Based on Application, the market is segmented into Sales & Marketing Optimization, Customer Service, Risk & Compliance Management, Reporting & Analytics, Customer Segmentation & Onboarding, and Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into BFSI, Retail & eCommerce, Transportation & Logistics, Healthcare, Telecom & IT, Government & Public Sector and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The Germany market dominated the Europe Customer Success Platforms Reporting & Analytics Market by Country 2019, growing at a CAGR of 19.6 % during the forecast period. The UK market is showcasing a CAGR of 20% during (2020 - 2026). Additionally, The France market is poised to witness a CAGR of 21.8% during (2020 - 2026).
The On-premise market dominated the Russia Customer Success Platforms Market by Deployment Type 2019, thereby, achieving a market value of $67.2 million by 2026. The Cloud market would exhibit highest CAGR of 20.6% during (2020 - 2026).
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Salesforce.com, Inc., Cisco Systems, Inc., HubSpot, Inc., Medallia, Inc. (Strikedeck, Inc.), Gainsight, Inc., Totango, Ltd., UserIQ, Inc., Planhat AB, Salesmachine, Inc., and Freshworks, Inc.
Scope of the Study
Market Segments Covered in the Report:
- Platforms (Without Services)
- Sales & Marketing Optimization
- Customer Service
- Risk & Compliance Management
- Reporting & Analytics
- Customer Segmentation & Onboarding
By Deployment Type
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
- Retail & eCommerce
- Transportation & Logistics
- Telecom & IT
- Government & Public Sector
- Rest of Europe
Key Market Players
List of Companies Profiled in the Report:
- Salesforce.com, Inc.
- Cisco Systems, Inc.
- HubSpot, Inc.
- Medallia, Inc. (Strikedeck, Inc.)
- Gainsight, Inc.
- Totango, Ltd.
- UserIQ, Inc.
- Planhat AB
- Salesmachine, Inc.
- Freshworks, Inc.
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