LAMEA Customer Success Platforms Market By Component (Platforms (Without Services) and Services), By Application (Sales & Marketing Optimization, Customer Service, Risk & Compliance Management, Reporting & Analytics, Customer Segmentation & Onboarding, and Others), By Deployment Type (On-premise and Cloud), By Enterprise Size (Large Enterprises and Small & Medium Enterprises), By End User (BFSI, Retail & eCommerce, Transportation & Logistics, Healthcare, Telecom & IT, Government & Public Sector and Others), By Country, Industry Analysis and Forecast, 2020 - 2026
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The Latin America, Middle East and Africa Customer Success Platforms Market would witness market growth of 23.5% CAGR during the forecast period (2020-2026). Customer success starts early even before the transition from a buyer to a customer. Every customer doesn’t possess a similar potential for success with your SaaS application and sales opportunities, & hence are not equal.
Customer success can be assistance during the buyer journey & actively push sales to boost revenue by creating an Ideal Customer Profile (ICP) with properties that may involve vertical, employee country, revenue, region, size of customer base, and technology – increasing your chances to close deals with good-fit customers. Moreover, this starting step filtering for businesses showcasing an ideal fit for your solution can then enable the CS roles in the customer success journey.
In the customer success process, customer onboarding is the most strategic step. This phase is the first instance where buyers have an interaction with your company as customers, and they are willing to take advantage of the benefits that have been marketed and sold to them. Without undergoing a huge adoption phase, you cannot travel on the successful customer success journey, hence it becomes essential to assess and enhance time-to-value.
Based on Component, the market is segmented into Platforms (Without Services) and Services. Based on Application, the market is segmented into Sales & Marketing Optimization, Customer Service, Risk & Compliance Management, Reporting & Analytics, Customer Segmentation & Onboarding, and Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into BFSI, Retail & eCommerce, Transportation & Logistics, Healthcare, Telecom & IT, Government & Public Sector and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The Brazil market dominated the LAMEA Small & Medium Enterprises Customer Success Platforms Market by Country 2019, and would continue to be a dominant market till 2026. The Argentina market would witness a CAGR of 25.7% during (2020 - 2026). Additionally, The UAE market is experiencing a CAGR of 24.6% during (2020 - 2026).
The BFSI market dominated the South Africa Customer Success Platforms Market by End User 2019, thereby, achieving a market value of $8.3 million by 2026. The Retail & eCommerce market is estimated to grow at a CAGR of 23.1% during (2020 - 2026). The Transportation & Logistics market is showcasing a CAGR of 26.3% during the forecast period. Additionally, The Healthcare market is expected to witness a CAGR of 26.4% during (2020 - 2026).
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Salesforce.com, Inc., Cisco Systems, Inc., HubSpot, Inc., Medallia, Inc. (Strikedeck, Inc.), Gainsight, Inc., Totango, Ltd., UserIQ, Inc., Planhat AB, Salesmachine, Inc., and Freshworks, Inc.
Scope of the Study
Market Segments Covered in the Report:
- Platforms (Without Services)
- Sales & Marketing Optimization
- Customer Service
- Risk & Compliance Management
- Reporting & Analytics
- Customer Segmentation & Onboarding
By Deployment Type
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
- Retail & eCommerce
- Transportation & Logistics
- Telecom & IT
- Government & Public Sector
- Saudi Arabia
- South Africa
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Salesforce.com, Inc.
- Cisco Systems, Inc.
- HubSpot, Inc.
- Medallia, Inc. (Strikedeck, Inc.)
- Gainsight, Inc.
- Totango, Ltd.
- UserIQ, Inc.
- Planhat AB
- Salesmachine, Inc.
- Freshworks, Inc.
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