North America Customer Success Platforms Market By Component (Platforms (Without Services) and Services), By Application (Sales & Marketing Optimization, Customer Service, Risk & Compliance Management, Reporting & Analytics, Customer Segmentation & Onboarding, and Others), By Deployment Type (On-premise and Cloud), By Enterprise Size (Large Enterprises and Small & Medium Enterprises), By End User (BFSI, Retail & eCommerce, Transportation & Logistics, Healthcare, Telecom & IT, Government & Public Sector and Others), By Country, Industry Analysis and Forecast, 2020 - 2026
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The North America Customer Success Platforms Market would witness market growth of 18.8% CAGR during the forecast period (2020-2026). Customer success starts early even before the transition from a buyer to a customer. Every customer doesn’t possess a similar potential for success with your SaaS application and sales opportunities, & hence are not equal.
Customer success can be assistance during the buyer journey & actively push sales to boost revenue by creating an Ideal Customer Profile (ICP) with properties that may involve vertical, employee country, revenue, region, size of customer base, and technology – increasing your chances to close deals with good-fit customers. Moreover, this starting step filtering for businesses showcasing an ideal fit for your solution can then enable the CS roles in the customer success journey.
In the customer success process, customer onboarding is the most strategic step. This phase is the first instance where buyers have an interaction with your company as customers, and they are willing to take advantage of the benefits that have been marketed and sold to them. Without undergoing a huge adoption phase, you cannot travel on the successful customer success journey, hence it becomes essential to assess and enhance time-to-value.
Through onboarding intelligently & prioritizing quick wins, CS teams should reduce time-to-value for new users. Understanding where your product fits into the needs of customers and creating milestones for success (in most cases, this legwork has been done in the sales process and handoff). After this process, it becomes simpler to find out an ideal balance between high tech (example, guided tours, targeted help, and feature callouts) & high touch engagement points (for example, kickoff calls, onboarding sessions, end-user training), and offer support with pertinent content resources.
Based on Component, the market is segmented into Platforms (Without Services) and Services. Based on Application, the market is segmented into Sales & Marketing Optimization, Customer Service, Risk & Compliance Management, Reporting & Analytics, Customer Segmentation & Onboarding, and Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into BFSI, Retail & eCommerce, Transportation & Logistics, Healthcare, Telecom & IT, Government & Public Sector and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The US market dominated the North America Customer Success Platforms Services Market by Country 2019, and would continue to be a dominant market till 2026. The Canada market is experiencing a CAGR of 23.7% during (2020 - 2026). Additionally, The Mexico market would witness a CAGR of 22.6% during (2020 - 2026).
The Sales & Marketing Optimization market dominated the Canada Customer Success Platforms Market by Application 2019, growing at a CAGR of 20 % during the forecast period. The Customer Service market is estimated to grow at a CAGR of 20% during (2020 - 2026). Additionally, The Risk & Compliance Management market would showcase a CAGR of 22.4% during (2020 - 2026).
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Salesforce.com, Inc., Cisco Systems, Inc., HubSpot, Inc., Medallia, Inc. (Strikedeck, Inc.), Gainsight, Inc., Totango, Ltd., UserIQ, Inc., Planhat AB, Salesmachine, Inc., and Freshworks, Inc.
Scope of the Study
Market Segments Covered in the Report:
- Platforms (Without Services)
- Sales & Marketing Optimization
- Customer Service
- Risk & Compliance Management
- Reporting & Analytics
- Customer Segmentation & Onboarding
By Deployment Type
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
- Retail & eCommerce
- Transportation & Logistics
- Telecom & IT
- Government & Public Sector
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- Salesforce.com, Inc.
- Cisco Systems, Inc.
- HubSpot, Inc.
- Medallia, Inc. (Strikedeck, Inc.)
- Gainsight, Inc.
- Totango, Ltd.
- UserIQ, Inc.
- Planhat AB
- Salesmachine, Inc.
- Freshworks, Inc.
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